The Head of Growth at Exponential is responsible for designing and executing the company's growth and marketing strategy end-to-end. This role includes scaling customer acquisition through innovative multi-channel channels, establishing the company voice, and leading initiatives like product-led growth and thought leadership within the DeFi space.

Candidates for the Head of Growth role at Exponential should have several years of experience in leading marketing strategies and successfully executing through various acquisition channels. Additionally, having an obsession with growth and prior experience in crypto, fintech, or decentralized finance is highly preferred.

The Head of Growth contributes to Exponential's mission by developing and implementing creative strategies that seek to make decentralized finance accessible to all. This involves maximizing user onboarding and engagement, creating impactful content, and establishing Exponential as a leader in the DeFi industry.

At Exponential, the work culture is characterized by values such as integrity, grit, collaboration, and customer obsession. The team thrives in solving complex problems and operates in a humble, inclusive environment that empowers employees to take ownership of their work.

The Head of Growth plays a crucial role in steering the company's overall success by spearheading effective marketing strategies and driving exponential growth in customer acquisition, which directly influences Exponential’s capacity to fulfill its mission of democratizing access to decentralized finance.

To develop an effective growth marketing strategy, I focus on understanding our target audience deeply, using data and insights to identify key pain points, and then designing tailored campaigns that address these issues while leveraging various channels to optimize reach and engagement.

Certainly! In my previous role, I implemented a referral program that incentivized existing users to bring in new customers. This approach significantly boosted our user acquisition rate and resulted in increased engagement, demonstrating the power of leveraging our existing customer base as advocates.

The most crucial metrics for measuring growth include customer acquisition cost (CAC), lifetime value (LTV), churn rate, and user engagement metrics. These KPIs provide insights into the effectiveness of our growth strategies and help inform future initiatives.

I ensure alignment by collaborating closely with other departments to understand business goals, then customizing my growth strategies to directly support these objectives. This cross-functional approach ensures that all efforts are outbound towards the same end result.

Customer feedback is instrumental in my growth strategy as it provides direct insights into user needs and preferences. I actively incorporate feedback mechanisms to gather data, which informs adjustments to our products, marketing approaches, and overall customer experience.

Balancing creativity with data is achieved by fostering a culture of experimentation; I test different creative ideas while closely monitoring performance metrics. This allows me to adjust strategies based on what resonates with our audience while still allowing for innovation.

One significant challenge was a high customer churn rate. I addressed this by implementing personalized onboarding experiences and customer success check-ins, which not only reduced churn but also significantly improved customer satisfaction and retention.

For viral growth hacking, I focus on creating shareable content and incentivizing users to share with their networks. Utilizing social media trends, referral incentives, and engaging content formats like videos can catalyze organic spread and user acquisition.

I stay informed on trends in DeFi and crypto by regularly reading industry publications, participating in webinars, and engaging with thought leaders on social media. Networking and discussions with other professionals in the space also provide valuable insights.

I believe I am a good fit for the Head of Growth at Exponential because of my extensive experience in scaling customer acquisition through innovative strategies, my passion for decentralized finance, and my commitment to fostering inclusive environments that align with your company’s cultural values.