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Sales Director

XR is a global technology platform powering the creative economy. Its unified platform moves creative and productions forward, simplifying the fragmentation and delivering global insights that drive increased business value. XR operates in 130 countries and 45 languages, serving the top global advertisers and enabling $150 billion in video ad spend around the world. More than half a billion creative brand assets are managed in XR’s enterprise platform. 

 

Above all, we are a supportive and collaborative culture dedicated to DEI. We are caring, dedicated, positive, genuine, trustworthy, experienced, passionate and fun people with loyalty to our customers and our fellow teammates. It is our belief that the better we work together to help our clients achieve their goals, the more successful XR will be.  

 

The Opportunity 

 The Sales Director is a key member of our sales team engaging with independent advertising agencies & mid-market brands to secure their partnerships with XR. You will be responsible for expanding our customer base, elevating client utilization of our platform as well as retention and growth of those accounts. Cultivating new business relationships is critical to ensure the growth of our mid-market team.  

 

Responsibilities 

  • Work with creative & media agencies as well as mid-market brands directly to understand their needs, requirements and how they fit into the XR ecosystem, building trust and integrity to grow and expand relationships 
  • Meet revenue targets while effectively managing pipeline and accurate forecasting 
  • Find ways to employ creative pricing strategies including recurring subscription-based revenue models 
  • Support sales process as a part of larger XR sales organization 
  • Leverage existing customer relationships to grow revenue  
  • Serve as customer advocate internally and externally; ensuring alignment of resources to deliver to customer needs 
  • Evangelize XR’s enterprise scale platform with specific focus on digital video 
  • Build relationships with business leaders, functional leads, and internal stakeholders 
  • Consistently work to maintain a comprehensive understanding of data, TV, and digital video, with a strong understanding of the media landscape 
  • Maintain meticulous pipeline, forecast, and reporting within Salesforce  
  • Perform other duties as assigned  

 

  • BS/BA Degree 
  • Expert understanding of digital media (buying, selling, planning, measurement) 
  • Experience within ad-tech / ad-sales industries working with brands and agencies of all sizes but with a preference for the mid-market.   
  • Demonstrable experience (5-7 years) in strategic sales or business development 
  • Enterprise software experience is a plus 
  • Experience using Salesforce 
  • Experience with talent & business affairs a plus 
  • Experience developing strategies on assigned accounts to fully leverage technology and grow the lifetime value of the account 
  • Experience building trusted relationships with client partners 
  • Experience with Challenger Selling a plus 

 

Pursuant to California's Pay Transparency Law the pay range for this position is $140,000 - $150,000 plus commission: base pay offered may vary depending on job-related knowledge, skills, and experience.

 

Reporting Relationship 

  • This role will report to the VP of Sales (Mid-Market) 

 

  • XR has 23 offices worldwide and teams spread throughout the US, EMEA and APAC, our multicultural teams work cross-departmentally and across continents and cultures towards a shared goal
  • It is our belief that the better we work together to help our clients achieve their goals, the more successful XR will be 
  • Our leadership is provided a great deal of autonomy and freedom in their individual roles, they are encouraged to be self starters and to continuously develop their skills
  • Feedback from internal Employee Engagement Surveys cites the People, Teamwork and Flexibility as the most rewarding aspects of working at XR.
  • We are a supportive and collaborative culture that values multiple perspectives, fresh thinking and is dedicated to DEI
  • XR celebrates diversity of ideas, people and experiences 
  • Generous PTO, flexible work schedules and hybrid working arrangements create a rewarding work-life balance

Average salary estimate

$145000 / YEARLY (est.)
min
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$140000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Director, Extreme Reach

Join XR as a Sales Director and step into a role where your expertise will shape the future of the creative economy! XR is a global tech platform that’s pioneering innovative solutions for advertisers and brands worldwide. As part of our dynamic sales team, you will engage directly with advertising agencies and mid-market brands, building vital partnerships that drive our mission forward. Your responsibilities will include expanding our customer base, increasing the utilization of our groundbreaking platform, and ensuring client retention and growth. You'll work closely with creative agencies to understand their unique needs, fostering trust and integrity while meeting revenue targets and managing your sales pipeline effectively. With your deep knowledge of the digital media landscape and previous experience in strategic sales, you’ll employ creative pricing strategies and leverage existing relationships to maximize revenue opportunities. You’ll also collaborate with internal stakeholders to align resources and serve our customers effectively. At XR, we pride ourselves on our supportive and collaborative culture that values diversity, equity, and inclusion. Here, your input matters as we share a common goal of driving results while maintaining a fun and fulfilling work environment. If you're ready to make a significant impact and help our clients achieve their business goals, we can't wait for you to join our passionate team at XR!

Frequently Asked Questions (FAQs) for Sales Director Role at Extreme Reach
What are the primary responsibilities of the Sales Director at XR?

The Sales Director at XR is responsible for engaging with independent advertising agencies and mid-market brands, expanding the customer base, and enhancing client utilization of the platform. This role includes building trust-based relationships, meeting revenue targets, managing pipelines, implementing creative pricing strategies, and serving as a customer advocate. Additionally, the Sales Director oversees internal alignment of resources to meet client needs.

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What qualifications are required for the Sales Director position at XR?

To qualify for the Sales Director role at XR, candidates should possess a BS/BA degree and have 5-7 years of experience in strategic sales or business development, particularly in the ad-tech or ad-sales industry. An expert understanding of digital media, proficiency with Salesforce, and experience developing strategies for accounts are crucial. Candidates with enterprise software experience and a background in Challenger Selling will have an added advantage.

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How does XR support the professional development of its Sales Directors?

At XR, we believe in providing autonomy and freedom to our Sales Directors, encouraging continuous skill development. Internal feedback highlights teamwork, flexibility, and people-centric culture as some of the most rewarding aspects of working here. Employees have the opportunity to engage in various training and development programs to enhance their professional growth.

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What does XR offer in terms of work-life balance for its Sales Directors?

XR is committed to ensuring a rewarding work-life balance for its Sales Directors by offering generous PTO, flexible work schedules, and hybrid working arrangements. Our supportive culture values collaboration and diversity, making it a great environment to thrive both personally and professionally.

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What does the Sales Director role mean for diversity and inclusion at XR?

At XR, the Sales Director plays a pivotal role in promoting diversity and inclusion within the workplace. Our culture is dedicated to DEI, encouraging multiple perspectives and fresh ideas. The Sales Director will advocate for inclusive practices with clients and teams alike, ensuring that all voices are heard and valued, ultimately driving innovation and success.

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Common Interview Questions for Sales Director
How would you approach building relationships with advertising agencies as a Sales Director at XR?

Begin by understanding the needs and challenges of the agencies. Use your industry expertise to find common ground and offer tailored solutions. Cultivate trust by being transparent and reliable in your communications and follow up regularly to reinforce the partnership.

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Can you describe your experience with digital media and how it relates to the Sales Director role?

Highlight specific examples from your previous roles where you successfully navigated the digital media landscape. Discuss any significant campaigns you've been involved with, how you measured success, and how this experience positions you to excel at XR, focusing on the company's mission and goals.

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What strategies would you use to meet revenue targets as a Sales Director at XR?

Emphasize the importance of data-driven insights and careful pipeline management. Discuss using creative pricing models and leveraging existing client relationships for growth. Share any metrics from past roles where your strategies led to increased revenue and customer satisfaction.

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How do you manage your sales pipeline in a competitive environment?

Explain your process for maintaining a meticulous sales pipeline, using tools like Salesforce efficiently. Discuss prioritizing leads, forecasting accurately, and adapting to market changes quickly to stay ahead of competitors.

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What do you know about XR's platform, and how would you present it to potential clients?

Demonstrate knowledge of XR’s offerings, focusing on how they provide value to advertisers and brands. Structure your pitch to address common pain points in the industry while showcasing the unique benefits of XR's technology and its impact on client success.

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Describe a time when you had to advocate for a customer's needs within your organization.

Provide a specific example where you acted as a customer advocate. Discuss how you communicated their needs to internal teams and the outcome of that interaction. Emphasize your commitment to client satisfaction and the importance of internal alignment in delivering solutions.

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What do you consider the most important qualities for a successful Sales Director?

Discuss qualities such as strong communication skills, empathy, resilience, and the ability to think strategically. Highlight why these traits are essential in building relationships with clients and driving results in sales.

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How do you stay updated on trends and changes within the media landscape?

Mention specific resources you use, such as industry publications, webinars, and networking events. Explain how staying informed helps you adapt your sales strategies and improve client interactions, particularly in the rapidly evolving digital media space.

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How do you handle setbacks or periods of slow sales?

Discuss the importance of resilience and maintaining a proactive attitude during slow periods. Share strategies for staying motivated, such as reevaluating approaches or focusing on training and internal developments to prepare for the next sales push.

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What can you bring to XR that sets you apart from other candidates for the Sales Director position?

Reflect on your unique experiences and background that align with XR's goals and culture. Emphasize your innovative approach to sales, deep understanding of the digital landscape, and commitment to fostering strong client relationships as keys to your potential success at XR.

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Extreme Reach is a company that provides cross-media video advertising solutions across TV, web and mobile channels through it's enterprise technology platform. Headquartered in Needham, Massachusetts, Extreme Reach maintains multiple locations th...

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Full-time, hybrid
DATE POSTED
March 20, 2025

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