Head of Growth and Marketing

To qualify for the Head of Growth and Marketing position at Fitt Talent Partners, candidates must have a successful track record of driving DTC revenue from launch to over $20M, demonstrating deep experience in strategy and execution across various growth channels. Experience scaling a DTC consumer health startup through key growth phases is essential. Moreover, applicants should possess expertise in launching category-defining products and be well-versed in consumer health markets, particularly regarding regulatory constraints in wellness-focused monitoring.

The responsibilities of the Head of Growth and Marketing at Fitt Talent Partners include leading growth initiatives focused on customer acquisition, retention, and brand development. You'll have to create and implement effective marketing strategies, balancing Paid and Organic marketing channels to sustainably scale revenue. Building a passionate and capable team while leveraging AI will also be a key component of your role, focusing on driving consumer education and creating brand trust.

As the Head of Growth and Marketing, you'll play an instrumental role in ensuring the successful launch of our client's groundbreaking hormone monitoring platform. You’ll develop strategic marketing initiatives that not only acquire customers but also retain them, setting the stage for long-term brand success. Your efforts will be pivotal in educating consumers about this innovative health solution and positioning it within the market to achieve significant growth.

Key skills essential for the Head of Growth and Marketing role include expertise in digital marketing, strategic thinking, and a deep understanding of consumer behavior and health markets. Proficient skills in analytics, team management, and the ability to leverage technologies such as AI will greatly enhance your effectiveness in driving growth and sustainability for the brand.

In the Head of Growth and Marketing role at Fitt Talent Partners, you will recruit, build, and manage a small team of high-performing individuals. This team will be crucial in executing marketing strategies effectively and achieving growth targets. Utilizing AI tools will help your team maximize output and harness innovative ways to engage with consumers effectively.

To develop a new customer acquisition strategy, I would first conduct a thorough analysis of the target market, understanding demographics and preferences. Based on this insight, I would harness both paid advertising and organic social media channels to reach potential customers, ensuring we create engaging content that resonates with their needs and concerns.

Key metrics include customer acquisition cost (CAC), return on investment (ROI), customer lifetime value (CLV), and conversion rates. By closely monitoring these metrics, I can assess which strategies are effective, allowing for data-driven adjustments to optimize future campaigns for better results.

Certainly! In my previous role, I launched a multi-channel marketing campaign for a DTC health brand that utilized influencer partnerships and content marketing. By focusing on educational resources and authentic brand stories, we saw a 150% increase in customer engagement and a significant boost in sales over the three-month campaign period.

I believe in a strategic approach to balancing paid and organic channels. During the initial launch, I focus on paid advertising to quickly build awareness while simultaneously establishing a robust content strategy to boost organic reach. As brand visibility grows, I gradually increase investment in organic efforts to create a sustainable marketing ecosystem.

In my past roles, I have worked extensively with hybrid physical-digital models, focusing on seamless integration of online and offline customer experiences. This involved ensuring that our digital marketing strategies complemented our physical sales efforts, creating a unified brand experience that drives conversions across both channels.

To implement a new marketing team structure, I would first identify key roles necessary for achieving our goals. Then, I would recruit individuals who not only have the right skills but also align with the company's culture. Continuous training and leveraging AI tools would also be essential for maintaining high performance and adaptability within the team.

While scaling DTC brands, challenges often include increased competition and shifting consumer preferences. To overcome these, I rely on data analytics to stay agile and responsive to market trends, continually adjusting our strategies based on performance insights. This proactive approach ensures we remain relevant and competitive.

Consumer education is essential in health marketing. I approach it by creating informative and engaging content that addresses potential customer concerns, showcases benefits, and offers clear solutions. Webinars, social media Q&As, and interactive content are great tools for fostering dialogue and building trust with our audience.

Brand consistency is vital. I ensure this by developing clear brand guidelines that dictate voice, visuals, and messaging. Regular team meetings and collaborative tools allow us to stay aligned, while audits of all channels help identify inconsistencies that can be quickly addressed.

I am particularly excited about the potential to make a real difference in people's lives. Working in health and wellness marketing allows me to promote products that contribute positively to consumer health. Creating meaningful connections with consumers through education and support is what truly drives me.