Growth Strategy Manager

The Growth Strategy Manager at Invygo is primarily responsible for developing and own the growth strategy for the company's short-term subscription products. This includes driving growth through key levers for acquisition, retention, and referral, as well as executing experiments and optimizations to maximize performance. They ensure collaboration among multiple teams such as Performance Marketing, CRM, and Product to support squad-level KPIs, thereby playing a crucial role in the company's success.

To qualify for the Growth Strategy Manager position at Invygo, candidates should have at least 7 years of experience in growth, CRM, or performance marketing. Strong analytical skills are essential, as is the ability to communicate effectively and influence cross-functional teams. Experience in subscription-based businesses or industries like mobility, fintech, or e-commerce is a plus, along with knowledge of data visualization tools.

The Growth Strategy Manager collaborates closely with several teams, including Performance Marketing and CRM, to optimize customer acquisition strategies and improve lifecycle marketing. Furthermore, this role involves working with Product teams to enhance user experience and reduce friction in the customer journey, ensuring a seamless execution of growth initiatives across the organization.

Candidates for the Growth Strategy Manager role at Invygo should possess strong analytical skills, excellent communication abilities, and a knack for cross-functional collaboration. Being a data-driven decision-maker, having a proactive approach to problem-solving, and being able to prioritize and execute quickly in a fast-paced environment are critical to thriving in this role.

As a Growth Strategy Manager at Invygo, you can expect to lead strategic initiatives that directly impact the growth trajectory of the company. You'll drive meaningful changes, collaborate with innovative teams, and contribute to reshaping the future of mobility in the MENA region while enjoying a dynamic work environment that fosters creativity and innovation.

When answering this question, focus on specific growth strategies you've implemented in past roles. Discuss the data-driven decisions you made, the outcomes achieved, and how you collaborated with cross-functional teams such as marketing, sales, and product. Highlight your ability to adapt and refine strategies based on performance metrics.

Discuss various tools and methodologies you’re familiar with, such as SQL or data visualization tools like Looker. Explain how you convert raw data into actionable insights and how you set KPIs to track performance over time. Share any examples of successful optimizations you’ve made based on your analyses.

Emphasize your ability to evaluate the potential impact and feasibility of each initiative. Describe how you align priorities with business objectives and team capacities, and mention any frameworks or methods you use to keep projects organized and on track.

Highlight your communication and interpersonal skills, explaining how you actively promote a culture of collaboration. Describe tactics you use to ensure all teams are aligned with the goals of the growth initiative and how you manage expectations across departments.

Choose a specific instance where you faced a significant obstacle in driving growth. Describe the challenge, the strategies you put in place to address it, and the successful outcome that followed. This demonstrates your problem-solving skills and resilience.

Discuss your experience with lifecycle marketing and retention strategies. Explain specific initiatives you've implemented to reduce churn and improve customer engagement, such as loyalty programs or targeted communication campaigns.

Showcase your adaptability by providing examples of how you’ve analyzed market trends or shifts in consumer behavior. Highlight steps you took to adjust your strategies accordingly, and the impact these changes had on growth.

Discuss your process for defining realistic yet ambitious growth targets based on historical data and market analysis. Explain how you involve relevant teams in the target-setting process to ensure buy-in and commitment, thereby fostering accountability.

Emphasize the importance of listening to customers. Discuss how you collect and analyze feedback to inform your growth strategies. Mention any tools or methodologies you use to integrate customer perspectives into your decision-making process.

Explain your approach to integrating quantitative data with creative problem-solving. Provide examples of how you've successfully combined both aspects to develop innovative strategies that delivered measurable results.