Key Account Manager- Publix

As a Key Account Manager for Publix at Flora Food Group, your primary responsibilities include achieving profit and distribution goals for our spreads portfolio, implementing strategic sales plans, and fostering relationships with key accounts. You will negotiate contracts to maximize ROI and collaborate with our broker partner to monitor and evaluate business trends.

To qualify for the Key Account Manager role with Flora Food Group, you should have at least a Bachelor’s degree, along with significant experience in direct account management in CPG sales. Strong analytical, communication, and negotiation skills, as well as proficiency in Microsoft Office and an understanding of P&L metrics, are essential.

Successful Key Account Managers at Flora Food Group possess excellent collaboration and negotiation skills, strong analytical capabilities, and the ability to communicate effectively both orally and in writing. Additionally, an understanding of sales planning systems and financial metrics is crucial for managing key accounts efficiently.

The Key Account Manager position at Flora Food Group is unique given our strong commitment to sustainability and innovation in the food industry. You'll work in a fast-paced environment where your impact can be significant, promoting plant-based products while being part of a globally recognized brand that prioritizes health and environmental responsibility.

Flora Food Group supports career development by providing opportunities for ownership and flexibility in your role. We encourage you to bring your ideas and motivation to the table, helping you to grow personally and professionally while contributing to our mission of making healthier and happier consumers.

When answering this question, discuss specific examples where you've successfully managed key accounts, focusing on the strategies you used to build relationships and achieve goals. Highlight your ability to understand customer needs and how you've adjusted your approach to meet those needs effectively.

In response, outline your methodology for developing sales plans, including market analysis, goal setting, and the tactical steps you take to achieve those targets. Talk about how you use metrics to measure success and adjust your strategies accordingly.

Discuss your approach to negotiation, emphasizing the importance of preparing thoroughly, understanding the client's needs, and focusing on win-win outcomes. Share any specific negotiation experiences and the results you achieved.

Explain how collaboration is essential in your role as a Key Account Manager. Provide examples of how you've worked with colleagues or other departments to leverage resources and enhance your sales efforts.

Share a relevant story of how you tackled a difficult account situation. Focus on the steps you took to identify problems, implement solutions, and restore the client relationship, emphasizing your problem-solving and communication skills.

Discuss your methods for staying updated on industry trends, such as reading market reports, attending conferences, or networking with other professionals. Emphasize how this knowledge helps you in strategic decision-making.

Mention your familiarity with sales planning and reporting tools, particularly those you’ve used in past roles. Highlight how these tools have improved your productivity and ability to track performance metrics.

Explain your strategy for prioritizing tasks based on account importance, deadlines, and customer needs. Discuss how you manage your time effectively to ensure that all accounts receive adequate attention.

Share what drives your passion for sales, whether it’s achieving targets, building relationships, or impacting customer satisfaction. Provide personal anecdotes that highlight your dedication to success.

Express your enthusiasm for Flora Food Group’s commitment to sustainability and innovative food solutions. Discuss how your values align with the company’s mission and how you see yourself contributing to that vision.