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Marketing Specialist - Event Coordinator

Marketing Specialist: Event Coordinator Do you thrive in the space where creativity and organization meet?  Have you successfully led event initiatives involving a broad range of stakeholders?  If you are comfortable taking ownership of projects and working both independently and in a collaborative team setting, then this unique role might be the one for you!   This position has a lot of potential for the right well-rounded person. No two days will be the same — you’ll be at the helm of event logistics, supporting a variety of internal stakeholders and their distinct initiatives.   Your services will be in high demand, so prioritizing where and how to invest your time, as well as coordinating the efforts of your resources to get the biggest return is critical to success!   Essential Job Functions:  Manages logistical components to execute meetings and events for both internal and external audiences. Develops budgets and reconciles expenses. Creates and monitors event timelines and coordinates associated communications. Provides on-site function management or prepares stakeholders for on-site management. Maintains vendor relationships and negotiates contracts and agreements. Arranges travel, event accommodations, and menus. When applicable, develops and designs content to support meetings, events, and education offerings. Coordinates the distribution and timely communication of event materials. Develops and facilitates planning meetings involving the necessary stakeholders. Manages projects from initial planning through final execution and post-event follow up. Education Requirements:  Bachelor’s degree (B.A.) from four-year college or university; or four to six years related experience and/or training; or equivalent combination of education and experience. Certified Meeting Planner (CMP) designation preferred. A minimum requirement for this position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.   Required Skills Ability to travel up to 25% of time and perform on-site activities as needed. Excellent presentation, facilitation, organizational, communication and execution skills. Ability to multitask in a high-demand, high-volume environment. Experience with event registration software. Proficiency with MS Word, Excel, and PowerPoint. Ability to cultivate strong relationships with co-workers, key business partners, and vendors. Creativity, effective strategic thinking, and the ability to “think outside the box” to be a change agent. Ability to anticipate issues and work ahead to ensure tasks are completed.   Desired Skills Experience with Cvent, the event registration platform. Insurance industry knowledge or experience. Experience in sourcing and organizing unique small-group events at boutique venues. Preference will be given to candidates within a one-hour travel radius of Frankenmuth, Michigan.

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$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Marketing Specialist - Event Coordinator, Frankenmuth Insurance

If you’re a creative organizer ready to take the lead as the Marketing Specialist - Event Coordinator at our dynamic Michigan-based company, we’d love to hear from you! In this exciting role, you’ll find yourself at the intersection of innovation and execution, spearheading various event initiatives to bring our brand to life. Your days will be filled with diverse tasks, from managing event logistics to developing budgets and negotiating vendor contracts. You’ll be coordinating everything from on-site management to crafting effective communication strategies, ensuring that all stakeholders are aligned and ready for success. Your creativity will shine as you design content for meetings and events, all while juggling the intricacies of travel arrangements and resource management. With a minimum of a bachelor’s degree or several years of related experience, you’ll bring your expertise in event registration software and tools like MS Word, Excel, and PowerPoint. If you have a knack for multitasking in fast-paced environments and are skilled at building strong relationships with colleagues and partners, you’ll thrive in this position. We’re looking for a go-getter who can anticipate challenges and respond proactively, making sure every detail is covered. Embrace the opportunity to shape memorable events and drive impactful experiences as a part of our team in Michigan! You're about to step into a rewarding role where no two days are alike, and your efforts will directly contribute to the success of our initiatives.

Frequently Asked Questions (FAQs) for Marketing Specialist - Event Coordinator Role at Frankenmuth Insurance
What are the primary responsibilities of a Marketing Specialist - Event Coordinator at our company?

As a Marketing Specialist - Event Coordinator at our company, you'll oversee the logistical management of events, ensuring everything runs smoothly from start to finish. This involves creating and sticking to budgets, coordinating event timelines, and maintaining strong vendor relationships. You'll work closely with internal stakeholders to develop engaging content and assess the effectiveness of past events, helping to guide future initiatives.

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What qualifications and skills do I need to apply for the Marketing Specialist - Event Coordinator position?

To apply for the Marketing Specialist - Event Coordinator position, you should have a bachelor's degree or several years of relevant experience. Key skills include excellent organizational abilities, proficiency in event registration software, and strong teamwork capabilities. If you have a CMP certification and experience in the insurance industry, that's a bonus!

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Is previous event planning experience required for the Marketing Specialist - Event Coordinator role?

Yes, for the Marketing Specialist - Event Coordinator role, we prefer candidates with a background in event planning, ideally with four to six years of related experience. Your familiarity with managing various stakeholders and executing events will be essential to ensuring our objectives are achieved efficiently.

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How important are communication skills for a Marketing Specialist - Event Coordinator?

Communication skills are crucial for the Marketing Specialist - Event Coordinator role. You'll need to effectively convey information to various stakeholders, negotiate with vendors, and present ideas clearly. Your ability to facilitate discussions and ensure everyone is on the same page will be vital to the success of our events.

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What types of events will I be coordinating as a Marketing Specialist - Event Coordinator?

As a Marketing Specialist - Event Coordinator, you'll be managing a range of events, including internal meetings, training sessions, and external promotional activities. Each event will come with its unique requirements and goals, providing variety and the opportunity to creatively engage with different audiences.

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Common Interview Questions for Marketing Specialist - Event Coordinator
Can you describe your experience with event management and coordination?

In answering this question, highlight any relevant experiences where you managed the logistics or execution of events. Showcase your ability to curate engaging experiences while handling various responsibilities simultaneously. Discuss specific events you've coordinated, the challenges faced, and how you successfully navigated unexpected situations.

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How do you approach budget management for events?

Discuss your experience in creating event budgets, including how you track expenses and adjust as necessary. Emphasize your attention to detail and the importance of aligning event outcomes with budget constraints. Providing examples of cost-saving strategies or successful budget negotiations can bolster your answer.

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What tools or software are you familiar with for event registration and management?

Mention any event management or registration platforms you have used, like Cvent, and describe your proficiency with those tools. Explain how these tools have enhanced your efficiency and improved event outcomes. If you're adept at using spreadsheets for budget tracking, that’s also worth noting!

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How do you ensure effective communication among event stakeholders?

Talk about your strategies for maintaining open lines of communication with all stakeholders throughout the event planning process. This could include regular check-ins, structured updates, and ensuring that everyone has access to necessary information. Strong interpersonal skills are crucial here, so provide instances where this skill set made a difference.

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Can you give an example of a successful event that you coordinated?

When answering this, select an event that showcases your skills well. Detail the planning process, the roles you played, and how your contributions helped achieve a successful outcome. Be sure to include metrics or feedback that demonstrate the event’s impact.

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What do you consider the most challenging aspect of event coordination?

Identify a particular challenge, such as managing last-minute changes or logistics, and share how you overcame it. Highlight your problem-solving skills and ability to remain organized under pressure. This will demonstrate your adaptability and resilience.

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How do you prioritize tasks when planning multiple events?

Discuss your techniques for prioritization, such as utilizing project management tools, setting clear deadlines, and evaluating the urgency of each task. Sharing real examples of how you've successfully juggled multiple responsibilities will strengthen your response.

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Describe a time when you had to deal with a difficult vendor or stakeholder.

Share a specific example of a challenging situation and emphasize your approach to conflict resolution. Describe how you maintained professionalism, communicated effectively, and ultimately reached a satisfactory outcome. This showcases your conflict management and negotiation skills.

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What strategies do you use to evaluate the success of an event?

Talk about your process for gathering feedback from attendees, monitoring key performance indicators, and analyzing return on investment. Discuss how this information helps inform future events, underlining your commitment to continuous improvement.

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What do you enjoy most about event coordination?

Highlight aspects that excite you, such as the creativity involved in planning, the opportunity to work with diverse teams, or the thrill of bringing an event to life. This question is an opportunity to showcase your passion for the role and the event planning process.

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At Frankenmuth Insurance, we are recognized for the strength of our relationships and the priority we place on supporting one another. While small enough to build deep, personal connections, we’re also large enough to provide opportunities for pro...

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Full-time, on-site
DATE POSTED
April 2, 2025

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