Sales Development Manager

As a Sales Development Manager at Greene King, you will be responsible for managing existing customer accounts in Norwich & South Norfolk while seeking new business opportunities. Your key duties include meeting sales volume and profit targets for Greene King's own brewed products, planning customer territories, effectively promoting offers, and maximizing existing client sales potential.

To become a Sales Development Manager at Greene King, you should have proven experience in a sales manager role, showcasing strong commercial skills and exceptional negotiation abilities. Proficiency in data and financial analysis is important for effective planning and execution. Good communication skills to engage with customers and a resilient attitude are also essential for this position.

As a Sales Development Manager with Greene King, travel is integral to your role. You will be expected to manage your territory effectively, which involves planning physical and virtual journeys to meet customers, implement tailored propositions, and enhance sales opportunities within your assigned area.

Greene King offers a range of attractive benefits for Sales Development Managers including a competitive salary, commission, company car, pension contributions, as well as discounts at Greene King inns and various retail partners. Additionally, career training and development opportunities ensure you grow alongside the business.

A Sales Development Manager can maximize sales at Greene King by effectively managing existing accounts, leveraging promotions, implementing strategic sales techniques, and actively prospecting new customers to expand the business footprint. Utilizing strong negotiation skills will also be crucial in defending existing sales and opening up new opportunities.

When answering this question, provide a detailed account of your previous sales management roles, emphasizing the types of accounts you managed, your strategies for meeting targets, and examples of specific successes you've achieved in increasing sales.

Explain that territory planning involves balancing time effectively between existing customers and new prospects. You should discuss your methods for assessing customer needs, identifying growth opportunities, and how you utilize both data and intuition in your planning.

Detail your strategies for engaging customers, such as personalized communication, regular follow-ups, and utilizing customer feedback to enhance your offerings. Discuss how tailoring promotions to meet their specific needs has led to increased sales.

Discuss your resilient mindset and view of rejection as an opportunity for learning. Explain how you analyze what went wrong before strategizing a different approach for future interactions or targeting new opportunities.

Share your intrinsic motivations, such as achieving targets, fostering relationships, and contributing to team success. You can also mention external motivators like awards or bonuses that encourage productivity.

Explain your tools and techniques for organization, such as CRM software, scheduling tools, and methods you implement to prioritize tasks and maintain fluidity across account management without neglecting any client.

Provide a specific scenario where you identified the issues, implemented a new strategy that addressed customer concerns, and detail how your strategies led to renewed sales and strengthened client relations.

Discuss the key financial metrics you track, such as revenue growth, profit margins, and sales volume. Explain how these metrics guide your decisions and strategies when managing accounts.

Discuss how you assess each client's specific needs and customize your sales approach accordingly. You can highlight techniques such as varied product presentations or flexible promotional offers catered to different customer segments.

Describe how you collaborate with different teams such as marketing and product development to enhance sales strategies. Emphasize your belief in shared success and communication as essential factors in achieving sales goals.