Marketing Manager, Access Pull Through

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*AS AN EMPLOYEE OF VIIV HEALTHCARE, YOU ARE ALSO A GSK EMPLOYEE RECEIVING 100% OF THEIR ROBUST TOTAL REWARDS AND BENEFITS*

Company Overview

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on for the prevention and treatment for HIV.  We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.  We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV Healthcare has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those at-risk or affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV Healthcare isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

The Marketing Manager for Access Pull Through will be responsible for the development of HCP-facing, payer-related promotional materials and tools for the portfolio of HIV treatment and prevention products. This role will collaborate with a broad range of stakeholders including payer marketing and analytics, brand marketing, sales, sales operations, digital and IT partners to identify/execute opportunities that pull-through access coverage with both national and regional payers.  Increasing knowledge of access to our products is critical to the success of the ViiV portfolio.

Key Responsibilities:

• Collaborate with marketing and sales teams to develop and implement payer-related marketing tactics for multiple customer segments
• Engage with the payer field/marketing teams to identify opportunities for promotion
• Develop HCP/account tactics for the personal promotion of formulary access of the ViiV portfolio
• Closely partner with the digital marketing team to develop effective non-personal tactics
• Work closely with sales leadership and sales operations to ensure field execution aligns with brand strategies for payer pull-through
• Effectively lead internal cross-functional teams, external partners, including agency partners, digital vendors, and IT project teams to deliver excellent tools and materials
• Partner with Market Access Business Intelligence on market research to test customer attitudes
• Work with Access Performance/Payer Analytics to assess the impact of coverage changes, provide strategic guidance to sales, and create appropriate tactics in response
• Monitor utilization of promotional resources and optimize messaging aligned w/ pull-though strategy and insights
• Partner with Learning & Development to ensure that the customer-facing teams have appropriate training to execute on the pull-through strategy using the accompanying tools/resources
• Manage an annual budget to ensure effective allocation of resources
• Ensure appropriate and compliant development of materials for Copy Approval

Why you?

Basic Qualifications:

• BA preferably in Business, marketing or life sciences
• 3+ years marketing, specialty product sales and/or communications experience in the pharmaceutical/life sciences industry
• Experience managing and leading complex cross-functional projects
• Experience with Excel and PowerPoint

Preferred qualifications

If you have the following characteristics, it would be a plus:​

• MBA preferred, but not required
• 1+ years of marketing and/or payer experience
• Experience with creating marketing tactics or with access/coverage messaging geared towards HCPs
• Experience in effectively navigating Copy Approval (legal, regulatory, medical review) for tactics
• Experience managing agency partners and technical/data vendors
• Experience developing and implementing customer-facing digital tools/tactics with data integration
• A marketing mindset: Ability to understand external and internal needs & insights, demonstrated ability to create effective messaging and appropriate promotional tactics
• Motivation and initiative to get the job done: High level of motivation and a strong ability to find creative solutions to unstructured situations, Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills, Proven business acumen and analytical skills
• Ability to work across boundaries: Demonstrated ability to effectively work across team partners and the matrix environment (i.e. Copy Approval Team; brand marketing, sales operations, training, IT partners, etc.), Experience in gaining alignment with and influencing without direct authority,
• Experience in effectively navigating complex processes: Demonstrated project management and ability to navigate internal processes, Proven track record of developing effective customer-facing materials through Copy Approval, Experience in managing third party vendor budgets, Experience translating commercial requirements to technical teams and vendors
• Subject Matter Expertise and Awareness: Knowledge of pharmaceutical industry and trends, Basic understanding of the HIV therapeutic area, Knowledge of commercial and public payer customers (i.e. PBM, MCO, Medicaid, Medicare, etc.) and the complex dynamics among key players affecting the HCP and payer customers, Knowledge of the various data systems/vendors and implications of data involved in access pull-through, Knowledge of digital marketing tools and CRM functionality, Basic understanding of the laws and regulations covering providers and payers, including promotional activities, such as those governed by the Office of Prescription Drug Promotion

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV. 

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/