TikTok Shop Growth Lead

As the TikTok Shop Growth Lead at Hadley Designs, you'll be responsible for driving significant growth in our creator community, particularly by recruiting over 1,000 new creators each month. You will work diligently to ensure that 50% of our creators are actively posting engaging content, all while aiming for impressive monthly sales of $250K through affiliate video sales. Additionally, nurturing our top 10-20 VIP affiliates to achieve a consistent 10% month-over-month growth is a critical part of this role.

To qualify for the TikTok Shop Growth Lead position at Hadley Designs, it's essential to have at least 2 years of experience in social commerce or affiliate marketing. You should possess a creative mindset combined with sharp analytical skills and have proven success in scaling brands effectively. Strong communication skills, both written and verbal, are vital to engage with our creators, and familiarity with AI tools is a bonus.

The TikTok Shop Growth Lead plays a crucial role in shaping the future of Hadley Designs by transforming our TikTok Shop into a significant revenue source, projected to rise from 15% to 50% of total sales. Through innovative strategies and a keen understanding of trends, this position is vital in amplifying brand visibility and driving creator engagement, ultimately leading to substantial revenue growth and brand loyalty.

In this role, the TikTok Shop Growth Lead will be expected to smash specific Key Performance Indicators (KPIs) such as recruiting over 1,000 new creators monthly, generating $250K in affiliate sales monthly, achieving a creator engagement rate above 50%, securing profit margins of over 10%, and maintaining a consistent 10% month-over-month growth for our top VIP affiliates.

Hadley Designs boasts a culture that thrives on innovation, independence, and creativity. As a TikTok Shop Growth Lead, you will enjoy a full-time remote position with a flexible schedule, empowering you to work autonomously while being part of an established company with over 10 years in business. You'll have regular interaction with our CEO, fostering a collaborative atmosphere with genuine support for personal and professional growth.

When answering this question, focus on specific projects you've led or participated in that demonstrate your ability to grow a brand's presence in the social commerce space. Use data-driven examples to illustrate your impact on sales and engagement.

Outline your strategies for recruitment and engagement, including innovative contests, partnerships, and content strategies you would implement to attract and retain creators on TikTok.

Share your approach to developing strong relationships with affiliates, providing them with the necessary support, tools, and incentives to drive their performance effectively.

Discuss the key performance indicators you prioritize, such as conversion rates, engagement metrics, and sales figures, and explain how you use those insights to refine your strategies.

Provide a detailed example of a campaign you led, including the thought process behind it, the creative elements you implemented, and the resulting success metrics that showcase its effectiveness.

Articulate common challenges in affiliate marketing and social commerce, such as competition and content saturation, while explaining proactive strategies you would employ to navigate these challenges.

Explain how you analyze affiliate data, monitor trends, and use insights to make informed decisions that drive engagement and sales in the TikTok Shop.

Highlight the importance of creative content in capturing attention and driving engagement, and share how you plan to foster creativity within the creator community at Hadley Designs.

Describe the methods you use to stay ahead, including following industry leaders, participating in webinars, and actively engaging with social media platforms and their analytics.

Discuss TikTok’s unique potential for virality and community engagement, explaining how you would harness these features to drive substantial sales growth for Hadley Designs.