Director, Growth Marketing

Join Our Mission: Help the Helpers with Jane

Let’s kick things off with a quick intro. Jane is a team that’s all about fostering growth, spreading delight, and serving our healthcare community. We’re looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day.

At Jane, success means collaborating with your team, delivering an aligned result with efficiency and quality, communicating clearly and openly, and embracing continuous improvement. And guess what? Jane is a remote-first company, so every role, including this one, gives you the freedom to work from anywhere in Canada.

Your Role in Our Journey:

As our company continues to evolve, we’re seeking a dynamic leader to take charge of our online presence. The potential to bring Jane’s brand to new audiences through digital channels is immense, and your expertise in building and leading a top-tier web team will be instrumental in realizing that vision. As the Director of Growth Marketing you will have a proven track record of scaling high-velocity businesses, whether in SMB or consumer markets. This role is deeply data-driven, requiring a leader who thrives in structured environments, is skilled in performance marketing, and can leverage data to drive strategic decisions. The ideal candidate is comfortable managing large-scale budgets, identifying and nurturing talent, and executing marketing programs that deliver measurable results.

Learn More About Us

We're founder-led, which means we live our values while maintaining a clear vision for the future. Our product enables the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital-first way through features such as online booking, charting, scheduling, telehealth, secure payments and billing along with an evolving library of features. You can see more of them here.

We're a company that is growing rapidly, and with that comes the challenge of navigating an environment with many moving parts, often without a clear-cut path laid out in front of us. If you're the kind of person who gets a kick out of being resourceful and loves solving problems, we would love to hear from you.

No doubt, Jane's a special place to work. There is autonomy and flexibility to help integrate work into your life in a way that makes sense for you. Need to block out time to pick up the kids? Go for it. That's normal here. And yes, we have a Slack channel for parents, but we've also got channels dedicated to plants, furry friends, food, pride, wellness - you get the idea! While we love to connect virtually, the Jane team also connects in person throughout the year.

We believe in collaboration, humility, and keeping a growth mindset. We're looking for people who can embrace our way of working, which often means being flexible and open to change. So, if after reading this, you feel excited about the opportunity — all in the name of helping those who help others — reach out to us to learn more.

You can also learn more about Jane as a company and a product by checking out our Glassdoor reviews and our Capterra Reviews

If you're excited by our growth, ready to contribute to a challenging yet rewarding environment, and eager to be a disruptor alongside a team of talented individuals, we’d love to hear from you!

• Data & Performance-Driven Growth: Lead growth initiatives using a scientific approach, ensuring data-backed decisions that optimize conversion rates and overall marketing effectiveness.
• Media Buying & Budget Management: Oversee multi-million-dollar budgets with precision and efficiency, working hands-on with paid media while leading a team to maximize ROI.
• Web Marketing Ownership: Own the website strategy and execution, aligning with design and development teams to optimize user experience and conversion rates.
• Cross-Functional Collaboration: Work closely with Growth Product to refine onboarding flows and user journeys, ensuring seamless transitions across marketing and product experiences.
• Talent Identification & Team Leadership: Build, mentor, and scale a high-performing growth team, ensuring the right mix of analytical, creative, and executional talent.

• Highly analytical and data-driven, with an exceptional ability to translate numbers into actionable marketing strategies.
• Experienced in media buying, with a deep understanding of paid acquisition channels and optimization tactics.
• Adept at working in constrained, highly data-driven environments
• A conversion rate optimization (CRO) expert, with hands-on experience improving web and product funnel performance.
• A strong collaborator who understands how to work with design, development, and product teams to drive results.
• Not solely from an enterprise background – we are not looking for someone with a sole focus on account-based marketing (ABM), field events, or traditional enterprise SaaS approaches.

• 10+ years of experience in growth marketing, digital marketing, or a similar role.
• Experience managing and scaling multi-million-dollar performance marketing budgets.
• Proven success in high-velocity business models, ideally in SMB or consumer.
• Deep expertise in marketing analytics, web optimization, lifecycle, and paid acquisition.
• A track record of hiring and developing high-caliber growth marketing teams.

Compensation Expectations for the Role

Jane’s committed to paying our team members fairly, clearly, and above all, paying for growth. This role has a minimum annual salary of $171,000.00 and maximum annual salary of $277,800.00. As you may have noticed, this salary range is quite large, and this is intentional to account for the growth someone will experience in the role throughout their time at Jane (i.e., from building the skills, to accomplished, to highly proficient, all the way to achieving excellence in the role). When hiring talented folks to join the Jane team, we’ve found that new team members are best set up for success when hired with the expectation of being accomplished in the role, which for this role would reflect a starting salary of $203,100.00.

It's also possible to join Jane at a salary above or below this, which would mean a salary below $203,100.00 typically reflects someone who has all the potential to be fully accomplished in the role but doesn't yet possess all the skills required, while a salary above $203,100.00 is typically for individuals who are currently in this role at Jane and had the opportunity to make a significant positive impact on our customers, product and company with deep Jane knowledge. At Jane, we pay for growth, which means that you’ll continue to have conversations about your career development with your manager and see your compensation grow over time as you build an amazing career with us.

Paying clearly is one of our compensation fundamentals to help folks build trust in the compensation process at Jane. To better understand Jane’s compensation fundamentals and how this range is determined, click on this link here for a short video walkthrough of how it all works! We also welcome you to ask as many questions as you’d like about compensation throughout the interview process to ensure you feel confident and build trust through the process.

More information on our benefits can be found here!

At Jane, we’re committed to fostering an environment that allows you to come to work as your truest self. We believe it’s important to actively recognize, embrace, and celebrate our differences in order to make Jane an inclusive, equitable, and diverse workplace.

We want to build a team of people who make conversations rich with perspective and experience. We are committed to listening to every voice in order to learn and grow because doing this will allow us to meet the needs of the diverse community of helpers that Jane serves.

We do not tolerate discrimination, prejudice, or oppressive isms of any kind. Employment is decided on the basis of qualifications, merit, experience, and the needs of the Jane community. We encourage anyone who requires accommodation or adjustments throughout the interview process to let us know, and we will do our best to support you.