Head of Growth Marketing (m/f/d)

As Head of Growth Marketing at Statista, your main responsibilities will include developing and executing our global growth marketing strategy to drive revenue, leading a high-performing demand generation team, and ensuring clear cross-functional alignment with Sales and Marketing Operations. You will oversee multi-channel campaign executions, set KPIs for measurement, and constantly innovate to enhance performance.

To apply for the Head of Growth Marketing role at Statista, you should have at least 7 years of experience in global demand generation, performance marketing, and growth marketing within the B2B SaaS sector. Proven leadership experience and expertise in paid media, email marketing, and marketing automation are crucial, alongside strong analytical skills in CRM and marketing attribution.

The Head of Growth Marketing directly contributes to Statista’s success by optimizing marketing strategies to enhance revenue growth, enhancing lead generation and pipeline acceleration, and driving team performance through accountability and mentorship. Your ability to develop innovative campaigns and efficiently manage marketing budgets is vital for achieving Statista’s goals.

Key skills for the Head of Growth Marketing at Statista include proven leadership and team management, a strong background in performance marketing, analytical skills for campaign measurement, excellent communication capabilities, and a deep understanding of marketing tools such as LinkedIn Ads, Google Analytics, and email marketing automation platforms.

At Statista, the culture is diverse, innovative, and collaborative. The Head of Growth Marketing will play a crucial role in fostering a culture of continuous learning, promoting data-driven decision-making, and driving synergy between departments. We celebrate each employee's unique contributions while working together towards empowering people with data.

When answering this question, consider providing specifics about the size of the team you managed, the strategies you implemented, and the outcomes of your leadership. Showcase how your approach led to measurable growth and improved collaboration within the team.

Discuss your methodology for budget allocation, including how you assess campaign performance metrics and ROI. Mention tools or frameworks you use to analyze data and make informed decisions that maximize revenue impact.

Provide examples of specific strategies you have implemented—including digital marketing channels, email campaigns, and outreach methods—and mention the quantitative results you achieved. Tailor your response to reflect an understanding of B2B SaaS markets.

Share your techniques for encouraging creativity and collaboration, such as regular brainstorming sessions, soliciting team feedback, and promoting a safe environment for sharing new ideas. Highlight any successful innovations that came from your teams.

Discuss your strategies for identifying and segmenting audience types based on demographics, behavior, and preferences. Include any tools you've used for market research and how this data shaped your marketing campaigns to better resonate with potential customers.

Explain the key performance indicators (KPIs) you monitor, such as conversion rates, lead quality, and return on ad spend (ROAS). Illustrate your experience with using analytics platforms to track and assess campaign performance in real-time.

Describe a past campaign, including its objectives, the channels utilized, and the results achieved. Focus on detailing how you integrated channels for a cohesive brand message and how this reinforced customer engagement.

Mention the resources you follow such as relevant blogs, podcasts, and networking events. Highlight any communities you’re a part of where industry insights and trends are discussed, showing your commitment to continuous learning.

Discuss tools you're proficient in like Google Analytics, CRM systems, and marketing automation platforms. Include how these tools have facilitated your strategies, enhanced efficiency, and improved overall campaign management.

Talk about your experience in facilitating collaboration between marketing and sales teams, such as setting shared objectives, rolling out joint training sessions, and creating feedback loops to enhance alignment on lead quality and nurturing processes.