Director, Sales Enablement

As the Director, Sales Enablement & Training at Juul Labs, you'll be responsible for developing and implementing strategic plans to enhance the efficiency of the US commercial sales organization. This includes onboarding and training new sales personnel, scaling a dedicated team for ongoing development, and collaborating with sales leadership to create compelling incentives for commercial success. Your role is vital in driving the overall effectiveness of the sales operation.

To qualify for the Director, Sales Enablement & Training role at Juul Labs, candidates should have a minimum of 10 years of proven experience in the consumer packaged goods (CPG) industry, with a strong preference for those with customer-facing sales experience in convenience retail and the tobacco/nicotine sectors. Additionally, 5 years of demonstrated leadership experience managing field and key account sales organizations is essential.

Employees at Juul Labs enjoy a diverse range of benefits when stepping into the role of Director, Sales Enablement & Training. We provide excellent medical, dental, and vision benefits, along with equity and performance bonuses, which ensure that every team member has a stake in our success. Additional perks include a cell phone subsidy, commuter benefits, and discounts on JUUL products.

At Juul Labs, we foster an environment that encourages curiosity and continuous improvement. In the role of Director, Sales Enablement & Training, you'll have the opportunity to develop processes that enhance the onboarding and training of sales personnel, contributing to ongoing learning and development programs. This role places a strong emphasis on career growth and performance management, ensuring that all employees have the tools they need to succeed.

Yes, the Director, Sales Enablement & Training position at Juul Labs is a remote role based in the USA. We value the importance of flexibility and work-life balance, allowing our team members to work from anywhere while still being part of a high-performing team.

In responding to this question, emphasize your experience designing onboarding processes that are comprehensive and tailored to the specific needs of the sales team. Discuss the importance of aligning onboarding with the overall business objectives, providing ongoing support, and gathering feedback to continuously improve the onboarding experience.

For this question, highlight your ability to analyze performance metrics and develop targeted training initiatives designed to address specific skill gaps. You could also mention the importance of a coaching culture and how you would partner with sales leaders to ensure their teams have the tools and resources to excel.

Here, you should describe a specific training program you developed, detailing its goals, structure, and outcomes. Focus on how it improved team performance, incorporated feedback from participants, and drove business results. This showcases both your creativity and effectiveness as a leader in sales enablement.

Discuss the various metrics you would use, such as sales performance post-training, participant feedback, and long-term retention of knowledge. Emphasize the importance of ROI in training initiatives and how those metrics can help refine and improve future programs.

Highlight that feedback is crucial for driving improvements in training programs. Discuss your methods for collecting feedback, whether through surveys, one-on-one discussions, or performance reviews, and how you prioritize making adjustments based on that input to ensure ongoing relevance and effectiveness.

Emphasize your belief in open communication and creating an environment where team members feel encouraged to seek knowledge. Discuss strategies like mentoring, peer-sharing sessions, and regular check-ins to keep the focus on growth and development.

You can talk about various incentive structures, such as performance bonuses, recognition programs, and professional development opportunities. Stress the importance of aligning incentives with team objectives and ensuring they are meaningful to sales personnel.

Here, it’s good to discuss your approach to prioritization, whether through time management techniques, tools, or methods. Communicative clarity is vital, so explain how you share progress updates and incorporate feedback from stakeholders.

Articulate your understanding of the importance of aligning training and enablement efforts with sales leadership's objectives. Describe your strategies for ensuring regular communication and collaboration to create tailored initiatives that support key performance indicators.

This is an opportunity to express your passion for the company's mission and your excitement about the potential for making a measurable impact within their sales organization. Discuss your alignment with their values and how your background makes you an ideal fit for the role.