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Retail Partnership Specialist - job 1 of 3

Job Description

To track consumer trends in the Tech & Durables goods sector, NIQ relies on sales data exchanges with retailers in the industry, whether they operate physical stores or online platforms. 

The primary purpose of this role is to improve NIQ’s position within the Tech and Durables industries (Electronics, Telecoms, IT, DIY, Homewares, Optics & others). The Retail Partnership Specialist will leverage their network and industry understanding to forge pivotal connections with key industry stakeholders within retail. This role demands a strategic blend of expertise and industry acumen, enabling effective planning and execution of ambitious projects. 

The position is of strategic importance, as the successful execution of these responsibilities is anticipated to elevate retail data partnerships, enhance service quality, and open new business opportunities. Contributions via this role will be instrumental in shaping the future trajectory of GfK's growth and success in the Tech and Durable markets in Kazakhstan. 

Responsibilities 

The Partnership Specialist will play a pivotal role in driving recruitments targets, focusing on the following key areas: 

  • Identification of Key Industry Touchpoints: Actively identify and engage with vital industry touchpoints, facilitating the introduction and promotion of NIQ’s Tech and Durable data partnership model. 

  • Improve coverage through retailer recruitment: Investigate and facilitate new data sourcing using various methods; direct approaches, industry organizations, software providers etc., always aiming to expand and diversify the reach of NIQ's data partnerships. 

  • Adapt Proposition: Take a leading role in refining and enhancing GfK’s value proposition. This involves a deep understanding of industry dynamics and customer needs to ensure that offerings and go to market are competitive and relevant.

  • Refinement of Pitch Documents: Provide expert feedback on pitch documents, ensuring they are compelling and also effectively aligned with industry expectations and standards. This includes crafting persuasive narratives and tailoring messages to resonate with targeted stakeholders.

  • Internal Coordination: maintain close relationship with data science team to finetune our universe studies and with the Operations team for the integration of new retailers and banners. 

  • Commercial excellence is your daily routine: building action plans, nourish and follow your pipeline, look outside the box to open doors and negotiate the best agreement with our new partners. 

Qualifications

  • Fluent in Russian and English
  • Min 3-5+ years of related experience
  • Solid sales skills and developed sales expertise in target scope
  • Solid understanding of data analytics industry, business model, products, services and solutions
  • Solid understanding of market trends and its interdependencies impacting customers

Additional Information

What we offer:

  • Work in a stable environment, in a large international research company
  • Access to learning platforms, mentorship programs and educational support to keep developing your skills
  • Opportunity to be a part of many products development projects (AR, Immersive Reality, Digital Solutions)
  • Ability to develop within expert groups in various products, methodologies and analytical tools
  • Great, friendly atmosphere
  • Working in a multi-country environment (on local and multicounty projects)
  • Private Health Insurance compensation package (after the probation period)

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#LI-Hybrid

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

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What You Should Know About Retail Partnership Specialist, NielsenIQ

Are you ready to dive into the dynamic world of retail partnerships? If so, NIQ is looking for a Retail Partnership Specialist to join our team in Almaty, Kazakhstan! In this role, you will be at the forefront of tracking consumer trends in the Tech & Durables goods sector, helping us strengthen our position within this exciting industry. Your expertise and connections will be key in forging relationships with crucial industry stakeholders across various sectors, including Electronics, Telecoms, and Homewares. As you work on ambitious projects, your ability to identify key touchpoints will be instrumental in promoting and expanding NIQ’s Tech and Durable data partnership model. You’ll be bustling with activity as you engage with potential retailers, refine our value propositions, and collaborate with teams to integrate new partners seamlessly. Plus, who doesn’t love the challenge of crafting compelling pitch documents that resonate with stakeholders? If you have 3-5+ years of relevant experience and are fluent in both Russian and English, we want to hear from you. Join us and be a part of NIQ's exciting growth in Kazakhstan and beyond. We can’t wait for you to take the next step in your career with us!

Frequently Asked Questions (FAQs) for Retail Partnership Specialist Role at NielsenIQ
What are the main responsibilities of a Retail Partnership Specialist at NIQ?

As a Retail Partnership Specialist at NIQ, your primary responsibilities will involve identifying and engaging with key industry touchpoints, improving retailer recruitment, refining our value propositions, and coordinating with internal teams to ensure new retailers are integrated smoothly. You'll also be responsible for crafting persuasive pitch documents that meet industry expectations.

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What qualifications do I need for the Retail Partnership Specialist position at NIQ?

Candidates for the Retail Partnership Specialist role at NIQ should have a minimum of 3-5 years of related experience, solid sales skills, and a strong understanding of the data analytics industry. Fluency in Russian and English is required, and a comprehensive grasp of market trends will be crucial for success in this position.

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What kind of projects will the Retail Partnership Specialist work on at NIQ?

The Retail Partnership Specialist at NIQ will work on a variety of ambitious projects that focus on enhancing our market reach in the Tech and Durables goods sector. This includes expanding retailer partnerships, adapting our go-to-market strategies, and collaborating on product development initiatives that drive growth.

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How does NIQ support professional development for Retail Partnership Specialists?

At NIQ, we believe in continuous learning and growth. Retail Partnership Specialists have access to various educational programs, mentorship opportunities, and platforms like LinkedIn Learning to help sharpen their skills and stay updated with industry trends, ensuring they thrive in their roles.

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What type of work environment can a Retail Partnership Specialist expect at NIQ?

In the Retail Partnership Specialist role at NIQ, you can expect a flexible and supportive work environment. NIQ values diversity and fosters a friendly atmosphere where collaboration is encouraged, enabling you to excel while working on local and multi-country projects.

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Common Interview Questions for Retail Partnership Specialist
How do you approach identifying key industry touchpoints in the retail sector?

When identifying key industry touchpoints, I start by conducting thorough market research to understand the landscape. I leverage my existing network and industry reports to pinpoint potential partners that align with our business goals, ensuring I engage effectively and build strong relationships.

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Can you share an example of a successful negotiation you've conducted in the past?

Certainly! In my previous role, I successfully negotiated a partnership agreement with a prominent retailer, which involved understanding their needs and presenting our value proposition in a compelling way. This resulted in a mutually beneficial agreement that significantly enhanced our data sourcing capacity.

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What techniques do you use to craft compelling pitch documents?

To create compelling pitch documents, I focus on understanding the target audience's pain points and needs. I ensure the documents include clear value propositions, relevant case studies, and tailored messaging that resonates with the stakeholders, thereby making a strong case for partnership.

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How familiar are you with data analytics, and how do you apply this knowledge in your role?

I have solid knowledge of data analytics, having worked extensively with analytics tools and methodologies. I apply this knowledge by leveraging data insights to inform my strategies and enhance our partnerships, ensuring our offerings are competitive and relevant to market demands.

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Describe a time when collaboration with cross-functional teams was critical to your success.

In my previous position, I collaborated with data science and operations teams to integrate a new retailer into our data framework. Close communication allowed us to address technical challenges effectively and ensure a seamless onboarding process, ultimately meeting our project deadlines and achieving our goals.

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What strategies do you employ to stay updated with market trends?

I regularly follow industry news, subscribe to relevant journals, and participate in webinars and conferences. Networking with industry experts also helps me gain insights into market trends, allowing me to adapt our strategies proactively.

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How do you build and maintain relationships with retail partners?

Building and maintaining relationships with retail partners involves regular communication and trust-building. I make an effort to understand their goals and challenges, offering tailored support and solutions to demonstrate the value of our partnership continuously.

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What do you believe is the key to successful recruitment of new retailers?

The key to successfully recruiting new retailers lies in demonstrating the value of our data partnership model. I focus on understanding potential retailers' needs and showing how our collaboration can help them achieve their business objectives and enhance their competitive edge.

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How do you adapt the value proposition based on customer feedback?

I actively seek customer feedback through surveys and direct communication. I analyze this feedback to identify areas for improvement, adapting our value proposition to ensure it meets evolving market needs and expectations.

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Why do you want to work for NIQ as a Retail Partnership Specialist?

I have always admired NIQ’s commitment to consumer intelligence and proactive approach to shaping industry trends. Joining NIQ would allow me to contribute to innovative projects and collaborate with a talented team that is dedicated to driving positive change in the Tech and Durables markets.

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