Associate Manager, Member Lifecycle Marketing
ABOUT THE ROLE
Peloton is seeking a dynamic, highly motivated, and data-centric Associate Manager to join our Global Lifecycle & Engagement Marketing team. This role is equally focused on two key areas: supporting the ongoing strategy and execution of Apparel lifecycle marketing and partnering with Growth Marketing to own the scaling of upsell and cross-sell strategies across the member base.
We’re looking for a proven track record of operational excellence supporting broad Lifecycle programs. There will be a high degree of collaboration with other teams. The ideal candidate has experience with developing multi-channel lifecycle messaging strategies at apparel and/or subscription businesses and is comfortable with the technical aspects of email, SMS and push notification building.
We’re a fast-paced, action-oriented team that thrives on collaboration, making data-driven decisions, and challenging the status quo to most effectively deploy personalized, consumer-centric communications across the consumer journey.
YOUR DAILY IMPACT AT PELOTON
- Lifecycle Communication Strategy: Own and execute multi-channel lifecycle marketing strategies that support both Apparel and Growth initiatives while keeping the Member Experience first.
- Develop and implement strategies that enhance the member experience and foster long-term engagement.
- Comprehensive Channel Management: Oversee all communications across multiple channels, including email, in-app, push notifications, on-hardware notifications, and SMS – ensuring a consistent and seamless multi-channel member journey.
- Oversee end-to-end Apparel campaign strategy and execution, including building in Braze. Serve as the main liaison between Apparel and Member Lifecycle teams to ensure alignment of timing, campaign goals, member segments, and frequency capping.
- Growth Marketing & Cross-Sell/Upsell Strategy: Partner closely with the Growth Marketing team to build and optimize always-on automation programs and ramp up lifecycle communications in support of promotional periods, ensuring relevance and targeting based on affinity, behavior, and lifecycle stage.
- Propose and execute A/B tests within each of the relevant areas of focus and optimize campaigns based on data-driven insights.
- Analyze and report on campaign performance on an ongoing basis to ensure campaigns are performing as expected and improve future campaign strategies and tactics.
- Work cross-functionality with, Data Analytics and Marketing Ops teams to ensure Members are receiving the most relevant and contextual communications.
- Develop and maintain clear and concise presentations that communicate strategy, initiatives roadmap, performance metrics, and contribution to revenue.
- Develop, maintain, and share-out process documentation.
- Effective communication with peers and managers.
YOU BRING TO PELOTON
- Experience: Minimum of 3-5 years in lifecycle/CRM roles with a solid track record in managing comprehensive marketing campaigns across diverse channels.
- Technical Proficiency: Strong working knowledge of marketing automation platforms such as Braze, Salesforce, and Litmus. Proficient in HTML and knowledgeable about best practices in email and digital design.
- Experience within subscription and/or apparel space is a major plus.
- At least 2 years of experience in production and implementation of direct marketing programs using email, SMS, and push notification messaging.
- Analytical Skills: Exceptional ability to analyze campaign performance and adapt strategies based on robust data-driven insights. Strong attention to detail.
- Communication Skills: Outstanding communication skills with proficiency in developing clear and concise presentations for diverse audiences.
- Strong project management and organizational skills with a proven track record managing parallel workstreams.
- Comfort operating independently in a fast-paced environment; must be adaptable and willing to take on additional responsibilities as necessary.
- Copywriting, a creative eye and an interest in email design are a nice-to-have.
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As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
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Peloton is on the lookout for a passionate and detail-oriented Associate Manager, Member Lifecycle Marketing to become a part of our Global Lifecycle & Engagement Marketing team in New York. If you're someone who loves to dive deep into data while creating exceptional member experiences, this could be the role for you! In this position, you will play a crucial role in shaping our Apparel lifecycle marketing strategy, all while collaborating with the Growth Marketing team to enhance upsell and cross-sell initiatives. We're looking for candidates with a proven history of operational excellence in lifecycle programs. You will own the execution of multi-channel strategies, focusing on email, SMS, and push notifications. Your analytical nature will help in proposing A/B tests, optimizing campaigns based on insights, and ensuring the member journey remains seamless across different communication channels. If you love fostering long-term engagement through creativity, strategy, and collaboration, you'll thrive in our fast-paced, dynamic team. At Peloton, we value innovation and personal growth, eager to challenge norms and explore new ways to communicate with our members. With a competitive salary range and an inclusive culture, we can't wait to see how your unique skills can contribute to our mission. Join us at Peloton, where together, we're creating standout workout experiences that motivate everyone on their fitness journey.
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