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Senior Product Manager, Analytics & Insights

Picsart is seeking a Senior Product Manager – Analytics & Insights to spearhead the development of our analytics and insights product within Picart’s product offering.

This role will focus on building data-driven features that provide marketers with actionable intelligence. This will help them generate better creatives, optimize campaign performance, and enhance overall marketing effectiveness. You will work closely with data science, engineering, and business teams to define and execute the product vision.

By joining us, you will benefit from

  • An honest, open culture that emphasises feedback and bias for action
  • Hybrid work model — our team is distributed worldwide, from Armenia to US, UK, Germany, Spain and Romania
  • Flexible working benefits — embracing asynchronous work as a global team, and remote work allowance up to 60 days
  • Wellbeing benefits — including a monthly wellbeing fund and company-wide Refresh day off every quarter
  • An environment that fosters innovation and creativity, a culture with the ability to pilot and adopt new innovations and emerging technologies with speed

You will

  • Collaborate closely with business leaders to define a clear and comprehensive roadmap, prioritizing features and initiatives based on business goals, user needs, and technical feasibility.
  • Establish clear objectives and milestones to guide the product’s development and measure its success.
  • Solve and design technical components of the product in collaboration with engineering, ensuring they are technically feasible and provide an intuitive user experience. 
  • Develop documentation and gather requirements to support the development and delivery of product features.
  • Collaborate with cross-functional teams, ensuring alignment and progress towards common goals and deadlines

About you

  • 3+ years of product management experience in analytics, data platforms, or marketing technology.
  • Experience working with AI, machine learning, predictive analytics, or marketing automation technologies.
  • Strong background with marketing performance metrics, attribution modeling, and campaign analytics.
  • Strong understanding of data visualization, business intelligence (BI), and analytics tools (e.g., Tableau, Looker, Power BI, Google Analytics, or similar).
  • Proficiency in SQL, data modeling, and working with data pipelines is a plus.
  • Excellent stakeholder management skills, with the ability to translate complex data insights into actionable recommendations.
  • Strong leadership and communication skills, with experience in Agile product development environments.
  • Nice to have: Experience with AI products and their usage for productivity needs

 

What we seek and value most in our candidates 
Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important - passion and commitment.  
Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law. 
Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster in English or Spanish. For information regarding your Right To Work, please click here for English or Spanish.

For Applicants Based in California - California Job Applicant Privacy Notice (https://rb.gy/lqu5mv)

ABOUT US 
Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.

Average salary estimate

$75000 / YEARLY (est.)
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$60000K
$90000K

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What You Should Know About Senior Product Manager, Analytics & Insights, Picsart

Join Picsart as a Senior Product Manager for Analytics & Insights and take a pivotal role in shaping our data-driven product suite! Based in vibrant Berlin, Germany, this position offers you the chance to collaborate with cross-functional teams to build innovative features that provide marketers with actionable intelligence. You'll be at the forefront of creating tools that help optimize creative processes and campaign performances. Imagine working closely with talented professionals in data science, engineering, and business to establish a comprehensive product vision that aligns with user needs and business goals. Thanks to our hybrid work model, you can work from anywhere, whether that’s from home or one of our global offices. With great wellbeing benefits and an equal opportunity culture, we create an environment where creativity thrives. As a Senior Product Manager, you’ll not only prioritize features but also set clear objectives to measure your product’s success. This role requires a blend of creativity and technical acumen, where you’ll design components while ensuring they offer a user-friendly experience. If you have over 3 years of experience in product management within analytics or marketing technology and are passionate about using data to drive decision-making, we want to hear from you! Join us in our mission to empower creators across the globe and help them tell their stories in a powerful way!

Frequently Asked Questions (FAQs) for Senior Product Manager, Analytics & Insights Role at Picsart
What are the responsibilities of a Senior Product Manager, Analytics & Insights at Picsart?

As a Senior Product Manager, Analytics & Insights at Picsart, you will be responsible for spearheading the development of our analytics product. This involves collaborating with business leaders to establish a roadmap, defining feature priorities, and ensuring the technical feasibility of product components. You’ll play a crucial role in developing documentation, gathering requirements, and collaborating with cross-functional teams to measure success through established objectives.

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What qualifications are required for the Senior Product Manager, Analytics & Insights position at Picsart?

To excel as a Senior Product Manager, Analytics & Insights at Picsart, candidates should have at least 3 years of product management experience focused on analytics, data platforms, or marketing technology. Familiarity with AI, machine learning, and predictive analytics is essential. Strong stakeholder management skills and proficiency in data visualization tools are highly valued to translate complex data into actionable insights.

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How does collaboration work in the Senior Product Manager, Analytics & Insights role at Picsart?

Collaboration is key in the Senior Product Manager, Analytics & Insights role at Picsart. You'll work closely with teams across data science, engineering, and business to align on product vision and development. Regular communication ensures that everyone is on the same page, and you'll be involved in prioritizing features that provide value to our users and impact our business goals effectively.

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What opportunities for growth does the Senior Product Manager, Analytics & Insights position offer at Picsart?

At Picsart, the Senior Product Manager, Analytics & Insights position presents numerous opportunities for professional growth. You will be empowered to drive innovation, experiment with emerging technologies, and lead impactful projects. The culture celebrates learning and sharing, and there's a robust framework for personal development, making it an excellent environment for career advancement.

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What is the work culture like for a Senior Product Manager at Picsart?

The work culture at Picsart for a Senior Product Manager is honest and open, emphasizing feedback and a proactive approach. With a hybrid work model, staff enjoy flexibility, and regular well-being benefits like refresh days off foster a positive work-life balance. The environment encourages ownership, creativity, and a commitment to shared success, making it a fulfilling workplace for innovative thinkers.

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Common Interview Questions for Senior Product Manager, Analytics & Insights
Can you describe your experience with analytics and how it relates to product management?

In answering this question, share specific examples of how your analytics experience has driven product decisions. Discuss tools you’ve used, metrics you’ve analyzed, and how this has influenced your approach to product strategy and development.

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How do you prioritize features when building a product roadmap?

When explaining your approach, highlight factors like user feedback, business goals, and technical feasibility. Show how you balance various stakeholder needs, and consider using frameworks like RICE or MoSCoW that you’ve previously applied.

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Describe a challenging project you managed. What was your approach and the outcome?

Use the STAR method (Situation, Task, Action, Result) to detail the challenging project. Focus on the strategies you employed to overcome obstacles and the measurable outcomes achieved through your leadership.

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How do you ensure alignment across cross-functional teams?

Discuss specific communication techniques you utilize, like regular meetings, shared project management tools, or collaborative platforms. Emphasize your commitment to maintaining transparency and fostering a shared understanding of goals.

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What role do you think data plays in product development?

Explain the importance of data in guiding decisions, validating hypotheses, and crafting user-centered products. Provide examples of insights that have significantly impacted your product strategies.

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How do you handle conflicting stakeholder opinions?

Illustrate your conflict resolution strategy—perhaps by fostering open dialogue or leveraging data to support decisions. Share a specific instance where you successfully navigated differing opinions.

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What analytics tools are you proficient in and how have you used them?

List the analytics tools you’re experienced with and elaborate on concrete examples where you've used them to derive insights or drive product decisions, focusing on any successes achieved through these analytics.

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Can you describe a time when you used user feedback to improve a product?

When answering, illustrate how you collected feedback, the actions taken based on that feedback, and how it improved user satisfaction or product performance. Providing metrics or data to back your claims can be powerful.

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What do you believe makes a product successful?

Convey your understanding of product success metrics. Discuss aspects like user engagement, market fit, and continuous iteration based on feedback, demonstrating your holistic view of product management.

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How do you stay current with industry trends and innovations related to analytics?

Share your methods for keeping up-to-date, such as following thought leaders, reading industry publications, and participating in webinars or tech meetups. Highlight any specific insights you've applied in your past roles.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 19, 2025

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