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Business Development Rep - Commercial Print - job 1 of 2

Company Description

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.

Please note: although employees applying to this role may work remotely, please understand that some days, the employee may be expected to work off one of our RRD Commercial Print locations within reasonable commuting distance for training and team collaboration purposes. More details on these locations can be discussed during the interview process.

Job Description

This role will funnel the leads to a sales representative to further qualify and close the sale. This position is purely a lead generation role with our new Donnelley Solutions Group (DSG) and will not be responsible for further steps in the sales cycle, but there will be room for growth if the desire is expand further.

Responsibilities:

  • Leverage proven prospecting techniques to initiate contact with prospective new clients in financial services, insurance, utilities, mortgage and retirement services.
  • Generate interest in a discovery meeting with an established RRD Sales Executive.
  • Identify multiple contact points within a supplied list of targets and position the value proposition of our products and services to entice the prospect to learn more about RRD through a discovery meeting.
  • Conduct online research to better understand the prospect and contact points business objectives to better position RRD services.
  • Generate a high-value sales pipeline through both strategic and targeted prospecting for Healthcare accounts.
  • Collaborate with the sales team to develop a list of target prospects
  • Develop and run a pipeline of prospects and provide top-class customer experience
  • Effectively & smoothly transition a lead to an account executive following the first discovery meeting
  • Actively utilize Salesforce for all activities related to Lead Generation
  • Meet with Sales Leaders to evaluate strategy

Qualifications

  • Bachelors Degree in Business, Communication, or related field.
  • A minimum of 2 years of experience in sales and telemarketing with an emphasis on cold calling.
  • Experience with commercial print or direct mail printing products is strongly preferred. 
  • Demonstrated ability to actively manage multiple tasks in an efficient manner
  • Must be goal-oriented, persuasive, self-motivated, and an independent worker
  • Experience with cold calling techniques and the use of Salesforce CRM technology to organize, track, and document activity.
  • Candidates must be comfortable using multiple techniques and channels for reaching their contact points including but not limited to email, phone, social media, mail, etc.
  • Ability to position different RRDs services to the different contact points within the same prospect account
  • Strong time management and organizational skills
  • Demonstrated ability to work independently
  • Exceptional written and verbal communication skills
  • Results Driven
  • Persistence
  • Persuasive
  • Prospecting Skills
  • Excellent Telephone Sales
  • Understand how to solve business needs
  • Demonstrated ability to close new business
  • Objection Handling
  • Resiliency and ability to handle rejections
  • Professionalism

Additional Information

RRD's current salary range for this role is $43,900 to $77,200 / year. The salary range may be adjusted
based on the applicable geographic location of the hired employee, and the range may change in the
future. At RRD, it is not typical for an individual to be hired at or near the top of the range for their role and
compensation decisions may vary based upon, but not limited to education, skills, experience, proficiency,
performance, shift and location. Depending on the role, in addition to base salary, the total compensation
package may also include participation in a bonus, commission or incentive program. RRD’s benefit
offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with
company match, life insurance and other voluntary supplemental insurance coverages, plus parental
leave, adoption assistance, tuition assistance and employer/partner discounts.

#LI-BH1 #LI-Hybrid

RRD is an Equal Opportunity Employer, including disability/veterans

Average salary estimate

$60550 / YEARLY (est.)
min
max
$43900K
$77200K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Business Development Rep - Commercial Print, RR Donnelley

If you're looking for a dynamic role where your talents in lead generation can truly shine, consider becoming a Business Development Rep at RRD in Atlanta, GA! At RRD, we take pride in being a global leader in marketing and commercial print solutions, and we’re excited to welcome someone passionate about connecting with potential clients across various industries like financial services, insurance, and healthcare. In this role, you’ll primarily focus on generating leads and paving the way for our talented sales representatives to turn prospects into valued clients. Your day-to-day will include using proven prospecting techniques to identify promising new leads and setting up discovery meetings with our seasoned Sales Executives. We are looking for someone who enjoys conducting online research to tailor our messaging and value propositions to meet the unique needs of each prospect. Collaboration with the sales team is essential as you’ll be developing a targeted list of prospects and ensuring they receive a stellar customer experience from the first touch to the hand-off. With RRD's supportive environment and commitment to growth, this lead generation role with room for expansion is an ideal launchpad for your career. If you're goal-oriented, self-motivated and thrive in a fast-paced environment, RRD is the right place for you. Explore this opportunity to be part of a team that transforms customer touchpoints into meaningful moments of impact!

Frequently Asked Questions (FAQs) for Business Development Rep - Commercial Print Role at RR Donnelley
What are the main responsibilities of a Business Development Rep at RRD?

As a Business Development Rep at RRD, your primary responsibilities will include generating quality leads for our Sales Executives by reaching out to potential clients, especially in sectors like financial services and healthcare. This role involves leveraging proven prospecting techniques, conducting online research to understand prospects’ business objectives, and fostering interest in our services through discovery meetings.

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What qualifications do I need to apply for the Business Development Rep position at RRD?

To be a suitable candidate for the Business Development Rep role at RRD, you should have a bachelor's degree in business, communication, or a related field and a minimum of 2 years of sales and telemarketing experience with an emphasis on cold calling. Familiarity with commercial print products and proficiency in Salesforce CRM technology are highly preferred.

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Is remote work an option for the Business Development Rep role at RRD?

Yes, the Business Development Rep position at RRD offers flexibility regarding remote work. However, candidates should be prepared to work from an RRD Commercial Print location for training and team collaboration on occasion, ensuring an engaging and cohesive team environment.

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What skills are important for a Business Development Rep at RRD?

Essential skills for a Business Development Rep include strong time management, persuasive communication, and a knack for prospecting. Being results-driven, resilient, and professional in handling objections while managing multiple ongoing tasks will also contribute to success in this role at RRD.

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What is the salary range for the Business Development Rep position at RRD?

The current salary range for the Business Development Rep position at RRD is between $43,900 and $77,200 per year. This range may vary depending on geographic location and will consider factors such as experience and performance, and potential for bonuses or commissions may also apply.

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Common Interview Questions for Business Development Rep - Commercial Print
Can you describe your experience with lead generation as a Business Development Rep?

In responding to this question, focus on specific methods you've used in past roles to generate leads, such as cold calling, email campaigns, or social media outreach. Be sure to highlight any measurable successes to illustrate your effectiveness.

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How do you prioritize and manage your tasks in a lead generation role?

Explain your approach to task management, possibly discussing tools you use like CRM software to stay organized. Emphasize your ability to balance multiple prospects while ensuring high-quality outreach.

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What techniques do you find most effective for successful cold calling?

Share specific cold calling techniques that you've utilized effectively in the past, such as creating a script or understanding customer pain points. Discuss how personalization can enhance the chances of success.

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How do you handle rejection in a sales environment?

Discuss your personal strategies for dealing with rejection and maintaining motivation, such as learning from every interaction and focusing on the bigger picture of achieving your goals.

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Describe a time when you successfully transitioned a lead to a sales executive.

Provide a detailed example of a lead you nurtured effectively, leading to a successful hand-off. Highlight your communication and collaboration with the sales team.

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What methods do you use to research prospects before reaching out?

Explain your research process, including the tools and platforms you utilize to gather insights about potential clients, which helps tailor your approach and messaging.

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How do you generate interest in a discovery meeting?

Discuss your techniques for creating intrigue, such as emphasizing the value of the discovery meeting and highlighting relevant offerings from RRD that align with the prospect’s needs.

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What challenges have you faced in lead generation, and how did you overcome them?

Share specific challenges you encountered, such as navigating difficult prospects or high competition, and detail the solutions you implemented to surmount these obstacles.

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How do you ensure excellent customer experience during the lead generation process?

Discuss your commitment to a positive customer experience and provide examples of how you communicate clearly and respond proactively to prospects' inquiries.

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What excites you most about working as a Business Development Rep at RRD?

Express your enthusiasm for the role and the company, citing aspects such as RRD's industry leadership, innovative solutions, or the potential for personal and professional growth.

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RRD (R.R. Donnelley) provides businesses with advertising and marketing products and services. Some of their offerings include digital print materials, data management, business support, and more. This company is headquartered in Chicago, Illinois...

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Full-time, hybrid
DATE POSTED
March 20, 2025

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