Product Growth Lead - Financial Solutions

As the Product Growth Lead - Financial Solutions at Satispay, your key responsibilities include developing product marketing plans, launching new product features, and maximizing user adoption through innovative marketing strategies. You will lead cross-functional collaboration with teams in Product, CRM, and Creative to ensure effective launch campaigns that align with both business objectives and user engagement goals.

To qualify for the Product Growth Lead - Financial Solutions position at Satispay, you should possess over 8 years of marketing experience, particularly with people management. Excellent communication skills in both Italian and English are essential, along with a solid understanding of digital marketing strategies, CRM, and data-driven decision-making. A profound interest in personal finance and investment products will further enhance your fit for this role.

Satispay fosters professional growth for the Product Growth Lead - Financial Solutions by offering access to a diverse range of opportunities such as collaboration with cross-functional teams, innovative project challenges, and resources for continuous learning. Moreover, the company supports personal development through meal vouchers, a language platform, and a generous company welfare budget to enhance your skills and experiences.

The work culture for a Product Growth Lead - Financial Solutions at Satispay is dynamic, inclusive, and innovation-driven. Employees are encouraged to bring unique perspectives to the table and contribute their individual strengths toward achieving shared goals. With a hybrid working policy, fun team-building events, and dedicated support for relocation, Satispay prioritizes a positive and collaborative workplace environment.

As a Product Growth Lead - Financial Solutions at Satispay, you'll enjoy various perks, including a hybrid working policy, meal vouchers, access to a language platform, and a wellness budget. Furthermore, you’ll have the opportunity to own part of Satispay’s success through our Stock Option Plan and participate in enriching team-building activities that foster camaraderie and growth.

When answering this question, focus on specific examples of successful product marketing strategies you've developed and implemented in past roles. Highlight your ability to align marketing plans with business objectives while steering user engagement.

Discuss your systematic approach to launching a new financial product at Satispay. Mention the importance of market research, stakeholder collaboration, and how you'll test marketing channels to maximize user adoption and engagement.

Provide examples of key performance indicators (KPIs) that you track, such as conversion rates, user engagement, and return on investment (ROI), and explain how these metrics help you refine your campaigns for better outcomes.

Share a detailed anecdote about a project where you leveraged cross-functional collaboration. Emphasize how effective communication and aligned objectives led to the successful execution of a product launch.

Discuss the various resources and platforms you utilize to stay informed about personal finance trends, such as industry publications, online courses, and networking events, demonstrating your genuine interest in the role.

Share specific innovative marketing tactics you've employed successfully, demonstrating your creativity and willingness to challenge the status quo in driving product growth.

Explain your strategies for prioritizing tasks under pressure, such as using project management tools, setting clear deadlines, and effective communication that aligns your team's direction.

Narrate a specific challenge that tested your skills, focusing on how you identified solutions, adapted strategies, and led your team to overcome obstacles.

Discuss how data informs your marketing decisions and planning. Provide examples of how you've leveraged historical data and analytics to shape your strategies and improve outcomes.

Articulate your enthusiasm for the role in the context of Satispay’s mission to simplify payments and your alignment with the company's values, emphasizing how your skills can contribute to the team's success.