The Marketing & Content Manager

As a Marketing & Content Manager at Senior Resource Group, your key responsibilities include executing integrated marketing campaigns, managing digital and traditional marketing efforts, and analyzing campaign performance to optimize results. You will oversee content development, manage vendor relationships, and ensure brand consistency across all platforms. Additionally, you'll collaborate with various community teams to create engaging social media content that resonates with our audience.

To apply for the Marketing & Content Manager position at Senior Resource Group, candidates should ideally have a Bachelor’s degree in Marketing, Communications, Business, or a related field, alongside 3+ years of marketing experience that includes both digital and traditional media. Proficiency in CMS tools like WordPress, graphic design software like InDesign, and an understanding of analytics tools such as Google Analytics are essential. A background in senior living or related lifestyle brands is a plus!

The Marketing & Content Manager contributes to brand awareness at Senior Resource Group by developing and implementing strategic integrated marketing campaigns tailored to elevate the brand's visibility. This role focuses on creating high-quality content that resonates with our audience, driving engagement through social media, email, and other digital platforms, and monitoring performance to continually optimize and adapt strategies for maximum impact.

Success as a Marketing & Content Manager at Senior Resource Group hinges on strong strategic thinking and problem-solving skills. Excellent communication abilities, project management skills to juggle multiple initiatives, and the capacity to analyze data to derive actionable insights are essential. Proficiency in managing vendor relationships and an understanding of both digital and traditional marketing tactics are also crucial for this role.

A typical day for a Marketing & Content Manager at Senior Resource Group involves strategizing marketing initiatives, collaborating with cross-functional teams, overseeing content production, and managing social media engagement. You'll start your day by reviewing campaign performance and analytics, followed by creative brainstorming sessions with external agencies and internal teams to align on upcoming projects, all while ensuring that our messaging stays on brand and resonates with our audiences.

When prioritizing marketing initiatives, I assess their alignment with company objectives, potential ROI, and timelines. I believe in data-driven decision-making, so analyzing past performance metrics helps to guide which campaigns may offer the best engagement or results moving forward.

A successful marketing campaign I managed involved a comprehensive digital push for a community event that increased engagement by 50%. I utilized SEO strategies, social media outreach, and email marketing, ensuring targeted messaging resonated with our audiences. The result was a 30% increase in attendance compared to previous years.

I use tools like Sprout Social for managing social media content, as it allows me to schedule posts, monitor engagement effectively, and analyze performance metrics. Additionally, I leverage Google Analytics and other reporting tools to assess the effectiveness of our social media strategies.

Ensuring brand consistency involves creating comprehensive brand guidelines outlining tone, style, and messaging. Regular communication with the content creation team helps to maintain these standards across all platforms, ensuring cohesive messaging whether it's on social media, our website, or printed materials.

I have extensive experience with analytics tools such as Google Analytics, HubSpot, and SEMrush. I use these tools to monitor campaign performance, gather insights on audience behavior, and continually optimize marketing strategies based on data trends.

If a campaign isn't performing as expected, I’d first analyze the data to identify any issues, such as messaging misalignment or ineffective targeting. I'd collaborate with my team to brainstorm alternative strategies, optimize ongoing efforts, and consider necessary adjustments while communicating transparently with stakeholders about the steps being taken.

Teamwork is essential in my marketing strategy. Collaborating with cross-functional teams ensures diverse perspectives are considered, making campaigns more effective. I value open communication and frequent check-ins, enabling us to align our objectives and streamline our efforts towards common goals.

I stay updated on marketing trends through industry publications, webinars, and networking with other professionals in the field. I also engage in continuous learning through online courses and communities dedicated to innovative marketing practices, allowing me to bring fresh, effective strategies to my role.

To optimize website content, I implement SEO best practices, including keyword research, engaging meta descriptions, and ensuring mobile-friendliness. Consistently updating content to reflect current trends and user needs is key, as is analyzing performance metrics to fine-tune ongoing strategies.

Developing video content begins with understanding the target audience and campaign objectives. I would collaborate with external videographers on storyboarding and scripting, focusing on crafting a compelling message that aligns with our brand values. Following production, I'd ensure the content is optimized for various platforms to maximize reach and engagement.