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Marketing Coordinator

Company Description

SGS is the global leader and innovator in inspection, verification, testing and certification services. Founded in 1878, SGS is recognized as the global benchmark in quality and integrity. With over 97,000 employees in 130 countries and operating a network of more than 2,400 offices and laboratories, we provide services to almost every industry by assuring quality and safety of products and services.

Trusted all over the world, SGS is a market leader because we put 100% passion, pride and innovation into everything we do. We encourage new ideas. We welcome people who challenge the way we do things. And we will be 100% committed to helping you reach your full potential.

Job Description

The Marketing Coordinator will support the planning and managing of marketing activities and will work with the marketing team to develop, planning and managing of all digital marketing activities.  The marketing coordinator will assist with content strategy and coordinate customer-related materials, campaigns, and social media posts. They will also help plan, implement, and monitor marketing, branding, and advertising activities to improve the brand's image and increase brand awareness. This position will help execute communication strategies, infusing creativity and a fresh outlook to the marketing and communication efforts that support SGS Natural Resources strategic goals.

Qualifications

Develops digital campaigns in coordination with other campaign activities creating a holistic approach to services across Oil, Gas & Chemicals Commodities within Natural Resources0Drives, creates and streamlines the digital strategy and content for Natural Resources North America ensuring alignment with overall business objectives0Creates, executes, and manages email campaigns for external clients that tie in with social media efforts0Collects and analyzes defined metrics to evaluate the success of new communications deliverables0Stays informed of cutting-edge website search engine optimization and social media and regularly reviews the website and content for accuracy and relevance0Assist with website content development and updates0Designs compelling and sophisticated content collateral for sales proposals – print and digital0Coordinates and implements marketing activities, including but not limited to, SGS sponsored events and trade shows

Additional Information

SGS is an Equal Opportunity Employer, and as such we recruit, hire, train, and promote persons in all job classifications without regard to race, color, religion, sex, national origin, disability, age, marital status, sexual orientation, gender identity or expression, genetics, status as a protected veteran, or any other characteristics protected by law.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skills, and/or abilities required.

This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts the company’s rights to assign or reassign duties and responsibilities to this job at any time.

If you are applying for a position within the United States and you have difficulty completing the on-line employment application because of a disability, please call 201-508-3149 for assistance and leave a message. You will receive a call back.  Please note, this phone number is not for general employment information, but is only for individuals who are experiencing difficulty applying for a position due to a disability.

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Marketing Coordinator, SGS

At SGS, we're seeking a dynamic Marketing Coordinator to join our innovative team in Deer Park, TX. As the global leader in inspection, verification, testing, and certification services, we pride ourselves on quality and integrity since our founding in 1878. In this role, you'll be at the forefront of our marketing initiatives, supporting the planning and execution of engaging digital marketing activities. You'll collaborate with our talented marketing team to enhance our content strategy and coordinate material for customer campaigns and social media outreach. Your creative input will be vital in planning, implementing, and monitoring marketing efforts that elevate our brand image and increase awareness in the Natural Resources sector. Whether you're developing digital campaigns that align with business objectives or crafting compelling content for sales proposals, your contributions will help shape our communication strategies. If you're ready to embrace challenges and bring fresh ideas to the table, the Marketing Coordinator position at SGS offers you a fantastic opportunity to grow and make an impact in a market-leading company that values passion, pride, and innovation in all we do.

Frequently Asked Questions (FAQs) for Marketing Coordinator Role at SGS
What are the primary responsibilities of a Marketing Coordinator at SGS?

At SGS, a Marketing Coordinator is crucial for supporting the planning and management of marketing activities across various digital platforms. You'll work closely with the marketing team to develop campaigns, coordinate customer materials, and manage social media posts, all while driving brand awareness and improving the company's image.

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What qualifications does a Marketing Coordinator at SGS need?

To excel as a Marketing Coordinator at SGS, you should have a strong foundation in digital marketing strategies, content creation, and data analysis. Familiarity with SEO, social media marketing, and email campaigns is essential. A passion for creativity and the ability to work collaboratively in a fast-paced environment are also vital to succeed in this position.

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How does the Marketing Coordinator role contribute to SGS's goals?

The Marketing Coordinator plays a vital role in executing communication strategies that support SGS's strategic goals in the Natural Resources sector. By planning and implementing effective marketing campaigns, you'll help enhance brand recognition and improve stakeholder engagement, which ultimately aids in achieving the company's overall objectives.

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What kind of projects will a Marketing Coordinator at SGS work on?

As a Marketing Coordinator at SGS, you will work on diverse projects, including creating and executing digital marketing campaigns, developing content collateral for sales proposals, coordinating events and trade shows, and analyzing metrics from marketing activities. Your role will encompass a wide range of exciting tasks that contribute directly to our marketing objectives.

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Can you detail the type of environment for a Marketing Coordinator at SGS?

The environment for a Marketing Coordinator at SGS is collaborative and innovative. You'll be joining a passionate team where new ideas are embraced, and creativity is encouraged. We work together to streamline processes and maintain a supportive atmosphere as we tackle challenges and strive for excellence in our marketing efforts.

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Common Interview Questions for Marketing Coordinator
Can you describe your experience with digital marketing campaigns as a Marketing Coordinator?

In your response, highlight specific campaigns you've worked on, the tools and platforms you utilized, and the results achieved. Emphasize skills like content development, social media engagement, and data analytics to show your understanding of digital marketing.

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How do you prioritize multiple projects with tight deadlines?

Discuss your time management techniques, such as using project management tools, setting priorities based on deadlines, and communicating with team members. Reflect on past experiences where you successfully juggled multiple projects.

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What do you believe is the key to effective communication in marketing?

Effective communication in marketing is about clarity and engagement. Explain how tailoring messages to specific audiences and using various formats (social media, email, etc.) can enhance engagement. Share examples from your experience.

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How do you stay updated with the latest trends in digital marketing?

Mention resources like blogs, webinars, and industry publications that you follow regularly. Sharing your enthusiasm for learning and adapting to new trends demonstrates your commitment to the role of Marketing Coordinator.

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What metrics do you consider when analyzing the success of a marketing campaign?

Discuss specific metrics relevant to digital campaigns, such as open rates, click-through rates, conversion rates, and engagement levels. Provide examples of how you've used these metrics to drive future marketing strategies.

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Describe a time when you had to collaborate with a team to complete a project.

Share a concrete example where teamwork played a crucial role. Discuss your specific contributions to achieving the project goals, and how you communicated and coordinated with others to ensure success.

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How do you approach content creation for different platforms?

Talk about your understanding of the unique characteristics of various platforms (e.g., LinkedIn vs. Instagram) and how you tailor your content to fit each one. Mention your process for developing engaging content that resonates with target audiences.

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What role does SEO play in your marketing strategy?

Explain how SEO is integral to increasing visibility and driving traffic. You can touch on your experience with keyword research, on-page optimization, and how these elements fit into a broader content strategy to enhance content performance.

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Can you provide an example of how you improved a marketing strategy based on analytics?

Discuss a specific analytics-driven decision you made. Outline the initial strategy, the data you analyzed, adjustments you implemented, and the positive outcome that resulted from your changes.

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Why do you want to work as a Marketing Coordinator at SGS?

Align your personal career goals with SGS's mission and values. Talk about your enthusiasm for the company's innovative approach to marketing in the Natural Resources sector and how your skills can contribute to their continued success.

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SGS is an inspection, verification, testing, and certification company. The company inspects agricultural products, minerals, petroleum and petrochemicals, motor vehicles, and consumer goods. SGS is headquartered in Geneva, Switzerland.

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Full-time, on-site
DATE POSTED
April 12, 2025

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