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Sales Development Representative (SDR), West

ABOUT SITELINE

Siteline is a Series A SaaS startup in the construction billing space. We're a team of 28 full-time employees who live and work remotely across the U.S. and Canada, with a small in-person office in San Francisco as well.

What problems are we solving?

We're on a mission to modernize finance for construction, an industry that employs 1 out of every 10 workers, but lacks good software tools to get the job done. Payments in construction are fundamentally broken — the antiquated billing process hasn't evolved in decades, and construction is one of the slowest industries to get paid in. We've found a unique wedge into this huge market and are growing quickly.
 

Why are we building this?

Millions of hardworking people are affected by this broken system — in turn making construction more expensive and inefficient for society every year. When everyone up and down the chain is on the same page with payments, contractors can focus on actually building, instead of mountains of paperwork. We’re reimagining construction finance to help contractors get paid, grow their business, and build a better future for all of us.

ABOUT THE ROLE

We’re looking for an SDR to help make an impact on revenue growth in a fast-growing startup. You will help Siteline achieve sales goals, while building foundational sales & marketing skills for future roles and have a clear promotion path to progress into an SMB AE.


Working closely with the trade contractors we serve today, you'll be an exemplary ambassador of Siteline. As an early member of the revenue org, you'll set the tone and culture of the organization for years to come.

Key Responsibilities:

  • Outbound Prospecting - Identify high-potential targets and develop winning strategies to convert them into opportunities
  • Cold Calls - Drive results through high-volume outreach, qualifying prospects and securing valuable meetings
  • Emails - Craft compelling messaging campaigns that capture attention and drive engagement
  • Discovery - Uncover critical business challenges through strategic conversations that reveal billing pain points
  • Organization - Maintain precise CRM data that empowers the account team with actionable insights
  • Collaboration - Amplify impact by sharing valuable customer insights across sales, marketing, and product teams

WHAT WE'RE LOOKING FOR

  • 1 Year of experience in prior SDR or BDR role with a track record of exceeding quota
  • Highly motivated, results-driven, competitive, resilient, and fearless. A focused self-starter with a track record of overachievement in any field. Organized and strong time management skills.
  • Great phone communicator with strong listening skills, confidence, and genuine curiosity to understand the prospect pain/challenges. 
  • Collaborative team player with an optimistic demeanor and who enjoys friendly competition, motivating their team mates and contributing in internal conversations
  • Willingness to travel up to 10% for training, conferences and events.
  • Intense desire to be an AE: We’re only looking to hire SDRs who want to prove their success in 1-2 years and move up to the role of SMB AE. 
  • Bonus: commercial construction experience or experience selling to finance functions (CFO's, Controllers, AR Managers, Senior Staff Accountants)

WHAT WE OFFER

  • Competitive Salary: We provide a salary that reflects your skills and experience, along with opportunities for performance-based bonuses. For this role, we are targeting a salary of $60K base, $95K OTE.

  • Flexible Work Environment: Enjoy the freedom to choose your work hours and the option to work remotely, promoting a healthy work-life balance. We have a small office in SF, but most of our team works remotely across the U.S. and Canada.

  • Health & Wellness Benefits: Comprehensive health, dental, and vision insurance to support your well-being, along with wellness programs and resources.

  • Professional Development: Annual $1K learning stipend to use toward classes, certifications, conferences, or other meaningful career development.

  • Collaborative Culture: Join a supportive team that values creativity, innovation, and open communication, where your ideas are encouraged and celebrated.

  • Equity Options: As a startup, we offer equity options to ensure that you share in our success as we grow together.

  • Paid Time Off: Unlimited PTO policy with an encouraged three-week annual minimum.

  • Team Events: We regularly host virtual team social activities and happy hours, and travel to meet in-person 1-2 times a year. (In 2024 we all went to Chicago!)

INTERVIEW PROCESS

We value a transparent and straightforward process, and hope that providing this context up front gives you useful insight into what to expect. We may make edits, but the process will look something like:

  1. Application Review
  2. Hiring Manager Video Interview | 30 min
  3. Mock Cold Call with Hiring Manager | 45 min
  4. Head of Sales | 30 min

Company values

Move Quickly, Together
Speed is our advantage, but alignment is our path to victory. We will go farthest, fastest if we work in unison. Prioritize the mission, establish clear owners and deliverables, and execute with confidence.
 
Reach for the Sky
We are curious, open-minded, and courageous. We challenge ourselves and each other to ask more questions, push boundaries, and deliver excellence every day.
 
Run Lean
Construction is a scrappy industry where companies must do more with less. Same here. Operate efficiently, optimize strategically, and always get the most bang for our buck.
 
Be the Steel
Builds fail when the foundation is faulty. The same is true for us. Exercise good judgment, deliver on your commitments, and know your capacity—every base has its threshold, after all. Most importantly, back your teammates. We’re stronger than reinforced concrete when we support each other.
 
Build Our Fanbase
Our mission is to grow the size of the pie for everyone in construction. We only achieve that audacious goal if we keep our customers front and center. Work tenaciously to build smarter systems that solve real problems for our customers, positively impact their businesses and lives, and make them loyal fans.
 
Shoot Straight
We speak directly, candidly, and respectfully. We prioritize transparency, err on over-communicating, and understand that differing opinions and perspectives are part of a healthy company. Ultimately, it’s okay to disagree with—but still commit to—the chosen direction.
 
At Siteline, we're looking for people with passion, grit, and integrity. We encourage you to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. We know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Join us!

Average salary estimate

$77500 / YEARLY (est.)
min
max
$60000K
$95000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Development Representative (SDR), West, Siteline

As a Sales Development Representative (SDR) at Siteline, you'll become an integral part of a passionate team dedicated to transforming the construction billing landscape. You will play a crucial role in driving revenue growth for our innovative SaaS startup, where our mission is to modernize finance in the construction industry—an area that significantly impacts our economy. You’ll be the face of Siteline, spearheading outbound prospecting efforts and engaging trade contractors with compelling outreach strategies. Your days will be filled with cool challenges, including cold calling potential customers, crafting engaging email campaigns, and conducting insightful discovery conversations to uncover billing pain points. But it’s not just about hitting numbers. You’ll thrive in a supportive and collaborative environment that values your input, as you maintain precise CRM data that helps bridge sales with marketing and product teams. Ideal candidates will bring their highly motivated, results-driven mindset along with at least a year of experience in an SDR role. If you have a passion for building relationships, a genuine curiosity about industry challenges, and a relentless desire to climb the career ladder into an Account Executive role, then Siteline is where you want to be. We value diversity, creativity, and growth—both for our contractors and our team members. With flexible working hours, unlimited PTO, and a robust professional development budget, you're encouraged to be your best while building for the future of construction finance.

Frequently Asked Questions (FAQs) for Sales Development Representative (SDR), West Role at Siteline
What are the key responsibilities of a Sales Development Representative at Siteline?

As a Sales Development Representative (SDR) at Siteline, your main responsibilities include outbound prospecting to identify potential customers, conducting cold calls to qualify leads and set meetings, and crafting effective email campaigns. You will also engage in strategic conversations to uncover billing challenges, maintain accurate CRM data, and collaborate with the sales, marketing, and product teams to enhance customer experiences.

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What qualifications are required for the Sales Development Representative position at Siteline?

To be considered for the Sales Development Representative role at Siteline, candidates need at least one year of experience in a similar SDR or BDR role with a successful track record of exceeding quotas. Strong communication and listening skills are essential, as well as a self-motivated attitude and organizational capabilities. Experience in commercial construction or finance-related sales is a plus, but not mandatory.

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What can I expect from the work environment as a Sales Development Representative at Siteline?

As a Sales Development Representative at Siteline, you’ll enjoy a flexible work environment that allows you to set your hours and work remotely from anywhere in the U.S. or Canada. We believe in fostering a healthy work-life balance and provide various health and wellness benefits to support your well-being. Our collaborative culture values input and encourages team bonding through virtual events and in-person gatherings.

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How does the Sales Development Representative role at Siteline support career growth?

The Sales Development Representative position at Siteline is designed to lay the foundation for your career in sales with a clear promotion path leading to an Account Executive role. By building foundational skills through outreach, lead generation, and collaborative teamwork, SDRs gain invaluable experience that propels them into more advanced sales roles within the company as they demonstrate success.

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What is the expected compensation for a Sales Development Representative at Siteline?

Siteline offers a competitive salary for the Sales Development Representative role, targeting a base salary of $60K with an OTE (On Target Earnings) of $95K, which includes performance-based bonuses. In addition to this financial package, you will benefit from health and wellness programs, professional development stipends, and equity options as part of a growing startup.

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Common Interview Questions for Sales Development Representative (SDR), West
What techniques do you use for outbound prospecting?

When discussing techniques for outbound prospecting, it's best to highlight particular methods you’ve found effective, such as identifying high-potential targets through research, using personalized messaging, and leveraging social proof to engage prospects meaningfully. Discuss your approach to creating strategies that resonate with specific industries or pain points.

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How do you handle rejection during cold calls?

Handling rejection during cold calls is all about maintaining a positive mindset. Explain that you view rejection as a learning opportunity. Emphasize how you reflect on each call to understand what could be improved, ensuring you remain resilient and adapt your approach for future interactions.

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Can you share an experience where you exceeded your sales quota?

When asked about exceeding a sales quota, recount a specific scenario where your strategies led to significant results. Detail what techniques you implemented, your approach to engaging customers, and how your methods contributed to exceeding the goal, demonstrating your ability to drive results.

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What do you know about Siteline's mission and product?

In preparing to answer this question, familiarize yourself with Siteline’s mission to modernize the construction billing process and the challenges the industry faces. Discuss how Siteline’s innovative SaaS solutions improve finance operations for construction professionals, demonstrating your alignment with the company’s goals.

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Why do you want to grow into an Account Executive role?

When discussing your desire to become an Account Executive, emphasize your passion for sales and the satisfaction you get from building relationships and closing deals. Speak to your ambition to take on more responsibilities, positively impact revenue growth, and continue developing your skills within Siteline.

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Describe a time you had to collaborate with team members to achieve a goal.

To answer a question about collaboration, relate a specific example of a project where teamwork was key. Highlight how you contributed to the team's success through effective communication, sharing insights, and supporting colleagues, showing that you value a collaborative work environment.

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How do you prioritize and manage your time effectively?

Discuss your approach to prioritizing tasks by using tools like to-do lists or CRM data to manage your time effectively. Explain how you balance prospecting with administrative tasks and meetings, ensuring you stay organized and focused on high-value activities that drive results.

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What motivates you to succeed in a sales role?

Your motivation can range from personal goals to team success. Express your drive to achieve sales targets, the thrill of closing deals, and the fulfillment that comes from helping clients solve their challenges. Highlighting that you find satisfaction in making a difference and building relationships can also resonate well.

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What methods do you use to uncover a prospect's pain points?

To uncover a prospect’s pain points, you might explain that you use active listening skills and asking the right open-ended questions. Mention that by engaging prospects in informative discussions, you can better understand their challenges and position your solutions effectively.

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How do you ensure your CRM data remains accurate and useful?

Discuss your practices for maintaining CRM data, such as regularly updating information after calls, ensuring notes include relevant details, and scheduling consistent reviews of existing data. This diligence not only helps your efficiency but enhances collaboration with sales and marketing teams.

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The industry's first purpose-built solution for trade contractors, Siteline frees contractors up to focus on building, not billing. Siteline's easy-to-use tool allows contractors to compile accurate payment applications, manage compliance and lien...

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Full-time, remote
DATE POSTED
April 4, 2025

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