Director of Product Marketing, Marketing Solutions
About Smartcat
Smartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises.
Smartcat is uniquely positioned within the $100+ billion multilingual content industry, which is currently served by tens of thousands of agencies. This results in a highly fragmented and inefficient supply chain, high costs, unacceptable turnaround times, and quality issues. Using highly qualified internal resources to translate or create multilingual content (insourcing) solves the quality problem for enterprises, but if done manually, it can't solve for scalability, high cost, and slow turnaround.
Smartcat changes the ROI equation in favor of insourcing with its Language AI platform for enterprise end-users. It delivers high-quality, instantaneous AI translations or generates new content in any language by tapping into a customer-specific multilingual content library. The AI output is further refined through human editing by the client's internal reviewers or experts from the Smartcat's embedded global marketplace of linguists and content editors. This AI output continuously improves through the editing feedback loop, ensuring consistent and customer-tailored results.
More than 1,000 global companies including ~20% of the Fortune 1,000 trust Smartcat to communicate their innovations and ideas all over the world.
As a dynamic Series C company, Smartcat is growing at 130% YoY, thanks to the high and quick ROI it delivers to global enterprises. It's well-funded by notable VCs, and is capital efficient, offering a unique blend of hyper-growth potential with downside protection and the capacity for long-term planning and strategy.
WHY YOU SHOULD JOIN OUR TEAM:
At Smartcat, we’re creating a future where humans and agents work side-by-side—scaling businesses to feel like millions while keeping the culture of a high-growth startup. We believe in equal access to global innovation and ideas. We’re looking for a Director of Product Marketing to own how we bring this vision to life for the marketing buyer persona.
In this role, you’ll lead the go-to-market strategy for Smartcat’s products and solutions designed for marketing buyers, shaping how we show up in the market as a must-have AI platform for content, campaign, website creation and more. You’ll partner across teams to craft end-to-end narratives, design marketing strategies, and create content that connect business value to platform capabilities.
But this isn’t just a solutions role. You’ll also lead key product launches, refine our messaging, and ensure the voice of the marketing buyer influences the roadmap.
If you’re part strategist, part storyteller, and fully obsessed with solving real problems for real marketers, this role was made for you. This is an individual contributor role reporting directly to the VP of Global Marketing.
OUTCOMES
In this role, you will:
- Own the strategy, messaging, and packaging for all Smartcat solutions built for marketing teams, with a focus on Director+ personas.
- Define and evolve value propositions that clearly articulate how Smartcat helps marketers increase impact, reduce time-to-market, and expand globally.
- Partner with Product and Growth to shape how capabilities are translated into full-funnel solutions that solve real-world marketing problems.
- Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
- Deliver engaging content that brings solutions to life—playbooks, customer stories, landing pages, and campaign briefs.
- Conduct research to deeply understand marketing personas, use cases, and buying behavior, and feed that insight into messaging, roadmap, and sales strategy.
- Lead product launches related to marketing solutions, driving GTM strategy, internal enablement, and cross-functional readiness.
- Collaborate with Product to ensure marketing use cases are prioritized, understood, and represented in roadmap conversations and feature planning.
HOW YOU’LL RAMP:
By Day 30...
- Immerse yourself in Smartcat’s AI-native vision, platform capabilities, and the marketing persona’s top use cases.
- Audit current messaging and collateral for relevance, clarity, and solution-market fit.
- Align with stakeholders across Product, Sales, and Growth to understand priorities and identify quick wins.
By Day 60...
- Deliver updated solution messaging for marketing use cases, with clear personas, pain points, and value props.
- Launch your first major GTM asset, campaign, or enablement initiative tied to a key marketing use case.
- Influence roadmap and feature priorities based on customer and persona insight.
By Day 90...
- Lead the full rollout of a marketing-focused solution—complete with internal training, external assets, and integrated campaign support.
- Build a scalable approach for launching new marketing-focused features and solutions moving forward.
- Establish yourself as the go-to expert on how Smartcat drives results for marketing leaders.
WHAT YOU’VE ACCOMPLISHED:
- 8+ years of experience in solutions marketing, product marketing, or go-to-market strategy roles in B2B SaaS—ideally with experience targeting marketing buyers.
- Proven ability to craft compelling solution narratives rooted in customer problems and business outcomes.
- A strong understanding of marketing workflows, tools, and challenges—especially in content creation, website management, localization, or campaign execution.
- Experience working closely with Product and Engineering teams to influence feature development and translate technical capabilities into buyer-relevant messaging.
- Skilled in partnering with Sales and Customer Success to enable adoption and help deals move faster.
- A strong writer, communicator, and storyteller—you know how to make complex ideas land simply and powerfully.
- Bonus if you’ve worked on AI-native products or marketed emerging tech categories.
Why joining Smartcat might be your best move so far
- Fully remote team
We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon. - Innovating a $100 Billion industry
Smartcat’s innovative approach towards multilingual content, taps into a $100B industry. Our platform enables enterprise end users to stop using traditional outsourcing methods, and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost. - High impact role enabling innovation and inclusion in organizations
You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide. - Join the rocketship to scale-up 10x and beyond together
We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here. - Smartcat Culture: Where Diversity Meets High Performance
At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.
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As the Director of Product Marketing at Smartcat, you'll step into an exciting role where you'll help shape the future of multilingual content solutions. Smartcat, a forward-thinking company based in Boston, Massachusetts, is on a mission to revolutionize the $100+ billion multilingual industry with its cutting-edge Language AI platform. Your main responsibility will be to develop and execute the go-to-market strategy for our products tailored specifically for marketing teams. You'll work closely with cross-functional teams to craft engaging narratives and marketing strategies, while ensuring that the voice of our marketing users is at the forefront of our product development. This position is not just about managing solutions; it’s about leading impactful product launches, enhancing messaging, and delivering compelling content that resonates with users. You'll also dive deep into understanding the unique needs of marketing personas to create value propositions that drive results. If you thrive on innovation and enjoy crafting strategies that connect real business outcomes with impactful solutions, this role is the perfect fit for you. Join us at Smartcat, where you're not just building products; you're part of a team dedicated to advancing how companies communicate globally, all while working in a vibrant, fully remote environment with a focus on diversity and inclusion.
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Smartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises. Smartcat is uniquely positioned within the $100+ billion multilin...
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