Area Sales Representative - Kansas City, KS

As an Area Sales Representative at Spindrift, your main responsibilities include managing and optimizing product displays, maintaining strong retailer relationships, executing marketing promotions, and ensuring effective use of CRM tools to track your sales activities. You'll work closely with retailers to educate consumers about the Spindrift brand and drive sales growth.

To qualify for the Area Sales Representative position at Spindrift, candidates should have 1-5 years of experience in the beverage or consumer packaged goods industry. Proven sales success and familiarity with various retail classes such as Grocery and Mass are crucial. Strong interpersonal skills, attention to detail, and the ability to lift items regularly are essential for this role.

The company culture at Spindrift emphasizes teamwork, communication, and a commitment to sustainability. As an Area Sales Representative, you'll be expected to contribute to a positive work environment while embodying the core values of the organization. The culture supports growth, flexibility, and a 'can-do' attitude, ensuring everyone pitches in to achieve the common goal—making our beverages the best!

Spindrift offers a competitive salary range of $60,000 to $70,000 for Area Sales Representatives, along with substantial benefits. You will enjoy medical, dental, and vision insurance with an 80% employer contribution, 401k retirement savings, paid personal and vacation time, and allowances for cell phone and vehicle use. Additionally, there are unique perks for wellness and professional development.

Success for an Area Sales Representative at Spindrift is measured through achieving sales targets, ensuring optimal product placement, and cultivating strong relationships with retailers in your territory. Being proactive in seeking opportunities to enhance brand visibility and effectively reporting sales activities through CRM tools also play crucial roles in assessing performance.

To increase sales as an Area Sales Representative for Spindrift, I would focus on building stronger relationships with retail partners, utilizing data to inform decisions on product placement, and ensuring promotional materials are effectively displayed. I would also engage with customers directly to educate them about the product benefits—real fruit vs. concentrates—which can significantly influence their purchasing decisions.

In the beverage and consumer packaged goods industry, I have worked in various sales roles where I successfully managed accounts, promoted products, and exceeded sales targets. My experience has taught me the importance of customer relationships and adaptability in a dynamic marketplace, all of which would serve me well in the Area Sales Representative role at Spindrift.

When facing objections from retailers, my approach is to actively listen and understand their concerns. I would then provide solid data and examples highlighting Spindrift's unique selling propositions, such as our commitment to quality ingredients and sustainability. Building trust through transparency and showing how we can create mutual benefits often leads to successful negotiations.

To effectively educate consumers about Spindrift, I would leverage in-store promotions, tastings, and engaging point-of-sale materials. I believe in hands-on experiences that allow consumers to taste and see the quality for themselves, backed up by approachable communication about our natural flavors and commitment to authenticity.

In a previous role, I led a territory-wide marketing campaign that celebrated a new product launch. By collaborating with retailers to host in-store tastings, I significantly increased product visibility and consumer interest. I closely monitored our KPIs and adapted our approach based on what was resonating with customers, leading to a 30% increase in sales during the promotional period.

I prioritize my account visits each week by assessing business needs and geographic locations of my clients. I use scheduling tools to map out my weekly itinerary efficiently, ensuring that I also factor in any potential travel and time for follow-up. This organized approach allows me to maintain strong relationships with retailers while maximizing my impact across the territory.

I'm driven by the challenges that the sales environment presents, as well as the opportunity to find creative solutions to meet customer needs. I find motivational energy in seeing the tangible results of my efforts, such as increased sales or customer satisfaction, which keeps me focused and proactive in my role with Spindrift.

Effective communication is pivotal to success. I regularly schedule check-ins with my team and utilize CRM tools for streamlined communication about accounts. I also maintain open lines with my retail partners, ensuring they feel comfortable reaching out to me with questions or concerns, which fosters a collaborative atmosphere where everyone works towards mutual goals.

Teamwork is fundamental to my sales strategy. Working collaboratively with colleagues enables us to share insights, strategize, and tackle challenges effectively. I believe that leveraging each other's strengths ultimately helps us provide better service to retailers and consumers, which is vital for success in a company like Spindrift.

A successful Area Sales Representative at Spindrift should possess strong communication and interpersonal skills, a self-motivated and competitive nature, adaptability to changes, and a commitment to the brand's values. Recognizing the significance of building relationships and understanding the dynamics of the retail environment are also crucial for driving sales growth.