Programmatic Account Manager, Rockies

As the Programmatic Account Manager at StackAdapt, your main responsibilities will include managing post-sales client relationships, designing unique campaign strategies, optimizing campaigns for maximum ROI, and identifying upselling opportunities. You'll be the primary point of contact for clients across various verticals, providing them with regular performance reporting and strategic solutions to meet their KPIs.

To be successful as a Programmatic Account Manager at StackAdapt, you'll need at least 3 years of experience in real-time bidding or programmatic media buying. Familiarity with digital advertising trends, strong client relationship management skills, and proficiency with platforms like Google AdWords and Facebook Ads are essential. The ability to grasp technical concepts and communicate effectively is also crucial.

StackAdapt is committed to the growth of its Programmatic Account Managers by providing comprehensive training and onboarding programs. You'll have access to StackAdapt’s programmatic courses and certifications aimed at continuous learning and personal development initiatives, including coverage for attending conferences and courses.

At StackAdapt, company culture is built on diversity, collaboration, and support. As a Programmatic Account Manager, you'll join a welcoming team dedicated to making an impact in the digital advertising space. The company offers various social events and team-building activities, fostering a friendly environment where every voice is valued and heard.

A Programmatic Account Manager at StackAdapt can explore various pathways for career advancement, including progression to senior account management roles or specialized positions within client services. The skills and experience gained in this role, coupled with StackAdapt's focus on employee development, can lead to exciting new opportunities within the company.

In your answer, highlight specific instances where you successfully implemented real-time bidding strategies in past roles, focusing on KPIs and campaign results achieved for clients. Illustrate your understanding of the technology and platforms used in programmatic advertising.

Discuss your methods for organization and prioritization, such as using project management tools or setting clear timelines for campaign deliverables. Provide examples of how you’ve managed competing demands while maintaining client satisfaction.

Detail your approach to analyzing performance data, adjusting strategies based on trends and insights, and implementing A/B testing. Emphasize how you've used metrics to refine campaigns and improve ROI.

Provide a structured approach demonstrating empathy, communication, and problem-solving skills. Discuss how you would set up a meeting to understand their concerns, offer solutions, and set realistic expectations moving forward.

Share a specific example that outlines the client's goals, your strategic approach, and the measurable outcomes achieved. Focus on your contributions and any innovative solutions you implemented during the campaign.

Discuss your familiarity with key programmatic advertising tools and how you’ve used them to enhance campaign management, targeting, or reporting. Mention specific platforms and highlight their strengths.

Illustrate your commitment to continuous learning by mentioning relevant industry publications, webinars, courses, or conferences you follow. Describe how staying informed has positively impacted your work.

Explain how data analysis informs your strategy, usage of targeting options, and optimization techniques. Provide examples of decisions you've made based on data insights and their outcomes.

Share your techniques for fostering connections with clients remotely, such as regular check-ins, personalized communication, and virtual meetings. Emphasize the importance of trust and transparency.

Discuss key traits such as strong analytical skills, effective communication, and a client-centric approach, as well as the ability to adapt to a fast-paced, ever-changing digital landscape. Relate it back to StackAdapt’s values and mission.