Growth Marketing Manager

About SweatPals

SweatPals is redefining how fitness communities connect and thrive - the next evolution in how the world works out. We empower social fitness communities with comprehensive tools for promotion, management, and monetization in hundreds of cities across the US. Our mission is to make fitness more social, accessible, and rewarding for everyone. SweatPals is proudly backed by some of the best venture capital firms in the world, including Andreessen Horowitz and Pear VC.

Role Overview

As a Growth Marketing Manager at SweatPals, you'll drive acquisition, engagement, and retention strategies for both sides of our marketplace. You'll leverage data-driven approaches to attract fitness enthusiasts and community leaders to the platform, optimize the user journey, and develop scalable growth initiatives that support SweatPals' expansion goals.

Core Responsibilities

Member Acquisition & Retargeting

• Manage and optimize Meta advertising campaigns with a focus on improving member CTR, CAC, and ROAS

• Develop testing frameworks for creative, targeting, and messaging

• Evaluate and implement new paid channels to efficiently scale user acquisition

• Optimize budget allocation based on performance metrics and growth objectives

Host Acquisition & Retention

• Design and execute marketing strategies to attract fitness event hosts and community builders

• Implement retargeting campaigns, partnership initiatives, and creative acquisition tactics

• Collaborate with the GTM team on marketing initiatives that drive host activation

• Develop lifecycle marketing programs to maximize host retention and platform adoption

Lifecycle Marketing

• Design, manage, and automate comprehensive lifecycle journeys for both hosts and users

• Partner with Product teams to optimize onboarding experiences and drive feature adoption

• Implement strategies to increase event attendance, user retention, and referrals

• Develop targeted communication strategies for different user segments and behaviors

Data Analysis & Experimentation

• Analyze funnel metrics to identify growth opportunities and performance bottlenecks

• Own landing page optimization through continuous A/B testing

• Develop and maintain performance dashboards for key growth metrics

• Present data-driven insights and recommendations to leadership team

SEO & Performance Tracking

• Oversee SEO strategy with support from in-house and freelance resources

• Improve organic visibility for both user acquisition and host discovery

• Maintain growth dashboards and track KPIs to guide strategic decision-making

• Collaborate with design resources to enhance conversion across key user journeys

Required Qualifications

• 3+ years of experience in growth marketing, performance marketing, or similar roles

• Demonstrated experience managing paid acquisition campaigns and optimizing for performance

• Strong analytical skills with experience in data-driven decision making

• Proficiency with marketing analytics tools (Google Analytics, Mixpanel, etc.)

• Experience with A/B testing and conversion rate optimization

• Excellent communication and collaboration skills

• Resourceful problem-solving abilities with a bias toward action

Preferred Qualifications

• Experience with two-sided marketplaces or community platforms

• Background in fitness, wellness, or related industries

• Product marketing experience with an understanding of positioning and messaging

• Experience with marketing automation and CRM tools

• Knowledge of SEO best practices and implementation

What You'll Learn & Achieve

Growth Strategy & Execution

• Master the dynamics of scaling a two-sided marketplace

• Develop expertise in community-driven growth models

• Learn advanced attribution and marketing effectiveness measurement

• Build a comprehensive growth stack for high-velocity scaling

Data & Analysis

• Advance your skills in cohort analysis and user behavior modeling

• Develop expertise in marketing experiment design and execution

• Learn to connect marketing initiatives directly to business outcomes

• Master multi-channel attribution and budget optimization

Product & User Insights

• Gain deep understanding of fitness community economics

• Learn to translate user feedback into effective marketing messaging

• Develop expertise in behavior-triggered marketing automation

• Build skills in user journey optimization and experience design

Marketing Leadership

• Drive cross-functional initiatives with product and community teams

• Present compelling data stories that influence company strategy

• Build and lead campaigns with measurable business impact

• Develop frameworks for efficient marketing resource allocation

Impact & Growth Opportunities

• Shape the growth trajectory of a rapidly expanding fitness technology platform

• Build scalable marketing systems from the ground up

• Connect people with life-changing fitness communities

• Develop expertise at the intersection of community, fitness, and technology

Location

Preferably Austin, TX for in-person collaboration, but open to remote for the right candidate.

Compensation

• Base salary: $94,000 - $114,000 depending on experience

• Performance-based bonus structure

• Equity package included

• Full benefits package

Benefits & Perks

• Competitive salary and equity package

• Comprehensive health, dental, and vision insurance

• Flexible PTO policy

• Remote-friendly work environment

• Professional development budget

• Free access to SweatPals partner communities

• Wellness stipend for fitness activities

Our Culture – How We Train Together

At SweatPals, we believe kindness is strength—to hosts, users, and teammates alike.

We take the lead, no matter our titles, and we're not afraid to roll up our sleeves and get things done.

Startups are a marathon with sprints—so we embrace the adventure, adapt quickly, and enjoy the ride.

We celebrate diversity of background and thought—we don't all think alike, and that's what makes us strong. We ask questions, challenge ideas, and push each other to be better.

Join us in revolutionizing how fitness communities grow and thrive. At SweatPals, you'll work with passionate people, solve interesting challenges, and make a real impact on the future of social fitness.

SweatPals is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.