Senior Manager of Growth Marketing

The Senior Manager of Growth Marketing at FOLX Health is responsible for leading a multi-channel paid growth strategy, optimizing media budgets, identifying new growth channels, and experimenting with innovative marketing techniques. This role requires a proactive approach in engaging with the LGBTQIA+ community and optimizing conversion paths to enhance user experience.

Candidates for the Senior Manager of Growth Marketing role at FOLX Health should have at least 5 years of hands-on experience in growth or performance marketing. Expertise in managing and optimizing paid campaigns, along with experience in CRO techniques like A/B testing, is essential. A passion for LGBTQIA+ health and advocacy, coupled with a strong analytical mindset, will be key to succeeding in this position.

The Senior Manager of Growth Marketing plays a crucial role in FOLX Health's mission by developing strategies that effectively engage the LGBTQIA+ community through innovative marketing channels. By optimizing paid media and exploring new growth opportunities, this role helps ensure our services are accessible and resonates with our audience.

The salary range for the Senior Manager of Growth Marketing position at FOLX Health is between $120,000 and $130,000. This competitive compensation reflects the level of expertise and commitment required for this impactful role.

At FOLX Health, you can expect a culture of reliability, transparency, and access. We believe in empowering our team with the tools necessary for success and fostering an environment where diverse perspectives are celebrated. You'll work collaboratively with a passionate team dedicated to creating joyful healthcare experiences.

In your response, focus on specific campaigns you've managed, the strategies you used, and the results achieved. Highlight any experience optimizing paid media and your familiarity with growth marketing principles as they would be crucial for FOLX Health's mission.

Share examples of resources you follow, such as blogs, podcasts, or industry events. Discuss how you've applied new trends to your previous campaigns and the positive outcomes that resulted as a way to demonstrate your proactive nature and innovative thinking.

Reflect on any unique channels you've utilized, such as community partnerships, innovative social media strategies, or emerging platforms. Provide examples of how these channels benefited user acquisition and community engagement relevant to LGBTQIA+ audiences.

Discuss your process for identifying elements to test, setting up experiments, and analyzing data to optimize campaigns. Emphasize the importance of an iterative mindset and how successful tests have led to improved conversion rates in your experience.

Share a specific instance where you managed a budget under strict constraints while still achieving campaign goals. Highlight your strategies for maintaining budget efficiency while optimizing performance to showcase your resourcefulness.

Demonstrate your understanding of the community by discussing tailored marketing strategies that resonate with LGBTQIA+ values and interests. Showcase past experiences where you've successfully engaged with diverse audiences and achieved impactful results in those campaigns.

Describe the analytics tools you're comfortable using and the key metrics you focus on to assess performance. Highlight your data-driven approach and provide examples of how data insights have led to actionable changes in past campaigns.

Detail your knowledge and experience with CRO strategies, particularly in developing landing pages and user pathways that lead to higher conversions. Emphasize specific techniques you've implemented and the results achieved.

Talk about your passion for healthcare, particularly in the LGBTQIA+ space. Share why you believe in FOLX Health's mission to offer affirming, accessible healthcare, and how your background ties into the company's values and objectives.

Discuss your time management techniques, how you set priorities based on project impacts, and any tools or methods you use to stay organized while managing multiple campaigns or projects simultaneously.