Marketing Manager

The Marketing Manager at Terrific is responsible for developing and executing marketing strategies to create brand awareness and generate leads. Key responsibilities include managing the digital presence, implementing HubSpot for marketing automation, creating engaging content, and coordinating with clients on marketing technology projects.

Terrific seeks a Marketing Manager with proven marketing experience, particularly in B2B technology or professional services. Strong digital marketing skills, project management experience, and excellent communication abilities are essential. Familiarity with HubSpot or similar platforms and knowledge of the professional services sector are preferred.

Yes, the Marketing Manager position is remote, primarily coordinated within the Singapore or Australian time zones. This flexibility enables you to work from anywhere while directly impacting the company's marketing strategy as it grows.

As a Marketing Manager at Terrific, you'll have the opportunity to shape marketing strategies from scratch, recruit and mentor future marketing team members, and progress your career as the company expands. The role offers a clear path for advancement and the chance to make a meaningful impact.

Terrific promotes a remote-first work culture with flexibility and autonomy. The environment encourages collaboration and innovation, allowing you to work closely with a small, dedicated team while continuously investing in your professional development.

To develop a marketing strategy, it’s crucial first to analyze the company's goals, target audience, and competitive landscape. As a Marketing Manager, I would leverage data from our current campaigns, identify successful tactics, and outline necessary adjustments, ensuring a strategy that drives results.

In my previous roles, I have successfully utilized various digital marketing tools including HubSpot for automation, Google Analytics for tracking performance, and social media platforms for targeted campaigns. I always evaluate tools to ensure they align with overall marketing goals.

Marketing success can be measured through key performance indicators (KPIs) relevant to our objectives, such as lead generation rates, website traffic, conversion rates, and customer engagement metrics. Analyzing these figures helps in refining strategies for better results.

For B2B marketing, I believe that case studies, whitepapers, and informative blog posts are incredibly effective. These types of content not only showcase expertise but also build trust with potential clients, helping to position the company as an industry leader.

One challenging project involved the launch of a new service. I managed the digital marketing strategy which included developing promotional content, coordinating with the sales team, and tracking campaign performance. Despite initial hurdles, we exceeded our lead generation targets.

I believe in open communication and active listening when collaborating with clients. I would ensure regular meetings to understand their needs, establish expectations, and provide updates on progress, fostering a productive partnership.

My biggest success would be the implementation of a multi-channel campaign that increased lead acquisition by 40% in six months. The strategy involved careful audience targeting, optimized content creation, and leveraging marketing automation tools effectively.

Staying updated on industry trends is vital for a marketing manager. I regularly read industry blogs, participate in webinars, and engage with professional networks. This allows me to apply leading practices in my marketing efforts.

Yes, I have managed small marketing teams. I believe in fostering an environment of creativity and collaboration, offering them opportunities for professional development, and providing constructive feedback to motivate and enhance their performance.

I'm drawn to Terrific’s innovative approach to technology integration for professional services. The chance to be a part of a growing team that values collaboration, creativity, and personal development aligns perfectly with my career aspirations and values.