Principal, Partner Marketing Innovation
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
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About the Team
Workday's Global Partner Marketing team helps Workday drive business growth and strengthen market position through strategic partnerships, co-marketing and partner-led marketing.Ecosystem Marketing Center of Excellence (CoE)
Purpose: Empower, amplify, and scale partner-led marketing to expand reach, generate pipeline, and spark innovation.
Vision: A dynamic marketing engine built on strategic media, content, and communications infrastructure—enabling Workday to Market-To, Market-Through, and Market-With partners more effectively.
About the Role
Who We're Looking For
The Workday global partner marketing team is seeking a collaborative and experienced marketer to lead our partner marketing efforts focused on Workday’s Innovation Partners, the Built on Workday (BoW) program, and optimizing partner Marketplace App listings on Workday Marketplace.
This role will work in tight collaboration with the Global Partner Organization (GPO), Workday’s preferred agencies as well as the broader marketing team in order to engage the Workday Partner ecosystem, and to drive awareness and pipeline for Partners’ solutions and Marketplace Apps.
This individual, reporting to the Director, Global Partner Marketing Ecosystem Center of Excellence (CoE), will strategize, execute and manage programs and activities supporting Workday’s Innovation Partners. This is a highly visible global role.
This role will directly contribute to:
Supporting rev share model by helping Partners create awareness and drive demand for their Partner built apps and solutions.
Partner-built Marketplace solution/app visibility by driving best-in-class marketing execution.
Equipping partners with effective marketing resources / tools / assets to increase adoption and awareness of their apps amongst Workday customers and prospects.
Key Responsibilities
Supercharge partner-led marketing for Marketplace Apps by:
Developing and executing the ‘App Marketing Masterclass’, a scalable enablement program with best practices, toolkits, and training and asset templates.
Managing and evolving the App-Marketing Demand Generation program, leveraging third-party support to generate leads for partners.
Creating tailored marketing assets that help partners effectively market their apps - monitoring adoption / utilization and eventual campaign metrics.
Developing content strategies that amplify Innovation Partners and their Marketplace Apps
Managing and coordinating Innovation Partner-First content such as articles, blogs, and the "What I Built on Workday" podcast.
Collaborating with content, social, and thought leadership teams to ensure Innovation Partner stories reach the right audiences.
Enhance Partner’s Marketplace exposure and engagement by:
Working closely with the Marketplace team to develop promotional opportunities, featured content, and partner showcase strategies for partner Marketplace Apps.
Identifying new avenues to drive app discovery, adoption, and customer success.
What Success Looks Like - Marketing through, with and to our partners
Increased demand and adoption for Partner-Built Marketplace Apps and solutions
Higher engagement and visibility internally and externally for Innovation Partners via content strategy and co-marketing.
Delivering a structured, scalable marketing support system that empowers partners to market their solutions more effectively.
Building increased alignment between Workday’s ecosystem marketing strategy, corporate marketing strategy and Innovation Partners.
Basic Qualifications
Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus.
10+ years of B2B marketing experience within technology oriented companies with at least five years in digital, customer or partner marketing
Strategic thinker with a partner-centric mindset and a passion for technology and innovation
Excellent leadership and team management abilities, with a track record of developing and mentoring marketing pros
Proficiency in marketing automation, CRM, and analytics tools.
Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
Other Qualifications
Exceptional communication skills, both written and verbal
Candid, self-starting
Agility and ability to prioritize is critical
Strong executive presence
Sense of humor
About You
Basic Qualifications
10+ years of B2B marketing experience within technology oriented companies with at least five years in digital, customer or partner marketing
Strategic thinker with a customer-centric mindset and a passion for technology and innovation
Excellent leadership and team management abilities, with a track record of developing and mentoring marketing pros
Proficiency in marketing automation, CRM, and analytics tools.
Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
Creative eye and vision - ability to brief well and work with content/creative/media teams and agencies
Other Qualifications
Exceptional marketing communication skills, both written and verbal
Candid, self-starting and "do-er" - get stuff done
Agility and ability to prioritize is critical
Strong executive presence
Sense of humor
Come and join us and make a difference!
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.IL.Chicago
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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At Workday, we're excited to bring on a Principal, Partner Marketing Innovation who will lead the charge in transforming our partner marketing strategy. If you're a seasoned marketer with a passion for technology and collaboration, this is the role for you! Based in the vibrant city of Chicago, you'll join our dynamic Global Partner Marketing team. Your mission? To fuel the growth of our innovative partners through strategic marketing initiatives that amplify their solutions within the Workday ecosystem. You'll work hand-in-hand with our Global Partner Organization and other marketing teams, crafting compelling content, driving engaging campaigns, and optimizing partner marketplace listings. As the visionary behind our 'App Marketing Masterclass,' you'll equip partners with the tools they need to shine in the marketplace. We're looking for someone with at least 10 years of B2B marketing experience who thrives in a fast-paced environment. Your strategic thinking and leadership skills will play a crucial role in elevating our partners' visibility and success. Here at Workday, we believe a happy workplace leads to incredible results, and you can truly bring your authentic self to work. So if you're ready to embark on an exciting journey with us, let's grow together and make every workday brighter for our partners and customers alike!
Workday brings finance, HR, and planning into one system, making it possible for enterprises of all sizes to shed their disparate systems and build better businesses. We serve over 7,900 of the world’s largest companies, educational institutions, ...
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