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Dental Sales Executive; U500/Liberty Valley (Hybrid; Cleveland OR Columbus)

Aligned with a team of Cigna Healthcare Sales Professionals, the Dental Sales Executive (DSE) is positioned as the new business market leader for dental and vision products.

The DSE is responsible for selling dental and vision products within their aligned market space.  Distribution of these products are through three main channels, dental/vision standalone; packaged with medical; and upselling off existing medical relationships. The aligned DSE will need to find the best path to maximize all distribution channels. The individual needs to be very knowledgeable of our dental and vision line of product and services. This is a ‘hunter’ role and requires a minimum of five years of industry experience.

Market Strategy Responsibilities

  • Sell new dental and vision business within aligned market assignment. Assume singular responsibility for overall dental growth plan, balancing membership needs and profit levers
  • Meet or exceed growth plan as measured by new membership.
  • Manage the dental sales process for all opportunities to identify the pathway to win and develop a strategy that drives the best outcome.  
  • Consult on vision sales opportunities.
  • Review and respond to RFP's by coordinating with internal matrix partners (underwriting, proposal unit, network etc.). Externally present financials and capabilities to the market.
  • Oversee implementation of new dental and vision accounts.
  • Develop and execute a business development plan focused on dental and vision.  Plan should be focused on broker development, prospecting and building a strong market presence. Collaborate with aligned Cigna Healthcare Middle Market sales team; develop and implement short and long-term sales strategies for local market; focus on brokers/consultants, prospecting and driving vertical growth (Government Sector, Hospital and more).
  • Develop and execute a prospecting plan focused on the following verticals: Government & Education, Hospital and other avenues.
  • Attend Monthly Business Review sessions with matrix partners, review pipeline, discussion broker development plans and prospecting efforts. Use this meeting to discuss any marketplace needs that are needed to succeed.
  • Use insight into customer needs, local competitive landscape and independent judgment to work with the Dental Organization to drive industry leading Dental Products, Networks and Pricing.
  • Build collaborative partnerships by actively participating in local market management discussions (e.g., growth calls, local strategy development meetings, etc.)
  • Understand competitive and market-level dynamics and implications; independently recognize those that must be brought back to Dental Senior Management Team
  • Maintain all-encompassing knowledge and proficiency in CIGNA Dental’s products and capabilities; accomplish this through attendance and active participation in ongoing monthly dental information sessions, monthly dental operating results reviews, training programs, etc.
  • Provide dental updates and training to CIGNA Healthcare sales partners, Producers and Clients
  • Through superior coaching skills, aggressively and proactively promote new dental products and features; provide ongoing coaching to the CIGNA Healthcare sales partners on Dental product positioning and techniques on how to sell against top market competitors

Qualifications

  • College Degree or equivalent related experience.
  • 5+ years’ experience in Dental benefits.  Proven healthcare sales experience is required, managed dental sales experience is strongly preferred.
  • Ability to work strategically with matrix partners to design presale strategies and proposals, as well as problem solve and bring industry intelligence to create new solutions
  • Licensed producer
  • Acceptable driving record with ability to travel frequently and with short notice.
  • Ability to work independently in a complex environment requiring “real time” judgment and discretion, strong analytical skills, common sense, decisiveness and assertiveness.
  • Strong influence skills and ability to work cooperatively with others in a highly matrixed environment.
  • Excellent communication, customer service skills and sales negotiation skills.
  • Financial Savvy; membership growth orientation
  • Excellent interpersonal, communication and negotiation skills, including well-honed public speaking, presentation and writing skills.


If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Dental Sales Executive; U500/Liberty Valley (Hybrid; Cleveland OR Columbus), The Cigna Group

Looking to make an impact in the dental and vision sales sector? Join Cigna Healthcare as a Dental Sales Executive in the dynamic markets of Cleveland and Columbus! As a pivotal member of our team aligned with Cigna Healthcare Sales Professionals, you'll take on the challenge of leading new business initiatives for our dental and vision products. Your main goal will be to tap into various distribution channels, whether that's standalone products, pairing them with medical, or upselling to existing medical clients. This role is perfect for someone with a hunter mentality, boasting at least five years of relevant industry experience. You’ll dive into market strategy responsibilities, crafting and executing business development plans focused on various sectors like government and education. The ideal candidate will have strong analytical skills, excellent communication, and an aptitude for developing collaborative partnerships. You'll play a key role in responding to RFPs, driving financial insights to the market, and overseeing the implementation of new accounts. Passion for innovation? You will provide dental updates and training, ensuring that all partners are well-versed in our cutting-edge offerings. If you possess the expertise to balance member needs with profit goals, then this opportunity is calling your name! Join us, and let’s drive growth and improve lives together at Cigna Healthcare.

Frequently Asked Questions (FAQs) for Dental Sales Executive; U500/Liberty Valley (Hybrid; Cleveland OR Columbus) Role at The Cigna Group
What are the primary responsibilities of a Dental Sales Executive at Cigna Healthcare?

As a Dental Sales Executive at Cigna Healthcare, your primary responsibilities include selling new dental and vision products, developing strategic growth plans, and managing the sales process for opportunities in your market. You will be driving the sales process, coordinating with internal teams, and ensuring successful implementation of new accounts.

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What qualifications are required for the Dental Sales Executive position at Cigna Healthcare?

To qualify for the Dental Sales Executive position at Cigna Healthcare, you should have a college degree or equivalent experience. It's also essential to bring at least five years of experience in dental benefits and a proven track record in healthcare sales. Strong communication and negotiation skills are a must, along with the ability to work strategically in a matrixed environment.

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How does the Dental Sales Executive contribute to growth at Cigna Healthcare?

The Dental Sales Executive contributes to Cigna Healthcare’s growth by identifying new business opportunities, executing business development plans, and leveraging various market channels to maximize sales. You'll also create strategic partnerships and provide insights that inform product development.

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What skills are essential for success as a Dental Sales Executive at Cigna Healthcare?

Essential skills for success as a Dental Sales Executive at Cigna Healthcare include excellent communication and customer service abilities, strong analytical and problem-solving skills, and the capability to influence and engage with teams effectively. A solid understanding of market dynamics and sales strategies is also crucial.

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What is the work environment like for the Dental Sales Executive at Cigna Healthcare?

The work environment for a Dental Sales Executive at Cigna Healthcare is hybrid, allowing flexibility between on-site collaboration and remote work. You'll be integrated into a supportive team dynamic while also having the independence to drive your sales strategy and manage your prospects.

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Common Interview Questions for Dental Sales Executive; U500/Liberty Valley (Hybrid; Cleveland OR Columbus)
Can you explain your experience in dental and vision sales?

When answering about your experience in dental and vision sales, focus on specific roles where you successfully sold similar products. Highlight measurable achievements, sales strategies you used, and how you navigated challenges to hit your targets.

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How do you approach developing a business development plan?

To discuss your approach in an interview, detail the steps you take, like researching market trends, understanding client needs, and mapping out targeted sales strategies that align with company goals. Use real examples to illustrate your thought process.

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Describe how you've handled objections from clients in the past.

When describing how to handle objections, think of a specific instance where you addressed a client's concerns tactfully and efficiently. Explain the tactics you used—listening actively, confirming understanding, and presenting tailored solutions until a mutual agreement was reached.

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What strategies do you use to maintain and grow relationships with brokers and consultants?

Discuss the importance of regular communication and engagement, such as holding informative meetings or creating valuable educational content. Share examples of established relationships you’ve built and how these benefited your sales metrics.

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How do you prepare for a client presentation?

In a response, emphasize your prep process: researching the client, customizing your presentation to address their specific needs, and practicing to ensure clarity. Mention using data and visual aids to enhance your message.

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What steps do you take to ensure you meet or exceed your sales targets?

Share how you set specific, measurable goals and regularly track your progress. Discuss your strategies for lead generation, nurturing prospects, and adapting your approach based on performance data.

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How do you stay informed about new products and market trends?

Explain your proactive approach to continuous learning—attending industry conferences, reading relevant publications, and networking with peers to ensure you remain knowledgeable on the latest developments in dental and vision products.

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Can you give an example of a time you successfully worked with a matrix team?

Provide a specific scenario illustrating your collaborative skills. Highlight how you facilitated communication and coordinated efforts across departments to achieve a common goal, showcasing your influence in driving the project to success.

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What is your method for analyzing competitive offerings?

Discuss your analytical approach by explaining how you assess competitors' products, pricing, and market positioning. Mention the tools or frameworks you utilize to gather insights that inform your pricing and sales strategies.

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Why do you want to work at Cigna Healthcare as a Dental Sales Executive?

Relay your genuine interest in Cigna Healthcare's mission. Highlight how their commitment to better health aligns with your personal values and how you can contribute to their vision by leveraging your experiences in dental and vision sales.

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Cigna Healthcare is a world renowned, American multinational company dedicated to improving health and wellness. They are based in Bloomfield, Connecticut and offers Medicare and Medicaid products and health, life and accident insurance coverages.

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Full-time, hybrid
DATE POSTED
April 2, 2025

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