Paid Search Specialist (contract)

The Paid Search Specialist at Tremendous will play a pivotal role in contributing to pipeline growth. Key responsibilities include executing and optimizing paid search campaigns across various platforms such as Search, YouTube, Pmax, and Demand Gen. They will monitor account performance, implement strategic adjustments, and collaborate closely with the Senior Digital Marketing Manager in order to drive leads effectively.

To be considered for the Paid Search Specialist position at Tremendous, candidates should have 3+ years of experience managing paid search programs. Expertise in B2B campaigns specifically in Google and Microsoft Ads is essential. Familiarity with tools like Google Ads Editor, Google Analytics, and Excel, as well as an understanding of audience targeting, remarketing, and conversion tracking, will be critical for the role.

Tremendous offers a fully remote work environment, allowing the Paid Search Specialist to work from anywhere, providing flexibility and promoting work-life balance. This culture emphasizes low meetings and high documentation, enabling the specialist to focus on meaningful tasks and contribute more efficiently to the team and the company’s growth.

The Paid Search Specialist at Tremendous will utilize various tools and technologies, including Google Ads Editor for managing campaigns, Google Analytics for tracking performance, and Excel for data analysis. Proficiency in these tools is essential to optimize paid search efforts and ensure effective market reach.

Tremendous stands out as a great workplace for a Paid Search Specialist due to its commitment to a smart, efficient, and supportive culture. With a competitive pay structure of $50-$85 per hour and a focus on flexibility alongside a talented team, specialists are empowered to drive innovation while maintaining a balanced work life.

Be prepared to discuss your previous roles where you managed paid search campaigns. Highlight specific metrics you improved and strategies you implemented, focusing on your ability to drive lead generation and enhance campaign performance in a B2B context.

Discuss your methodology for keyword research, mentioning how you analyze search volume, competition, and relevance. Emphasize the importance of targeting the right keywords to meet campaign goals and how you utilize tools like Google Keyword Planner.

Share a specific instance where you identified underperformance in a campaign. Discuss the changes you made, such as adjusting bids, refining keyword selection, or altering ad copy. Highlight the outcome and what you learned from the experience.

Explain the key performance indicators (KPIs) you monitor, such as click-through rate (CTR), cost per acquisition (CPA), and conversion rate. Emphasize how these metrics help inform your strategy and decisions throughout campaigns.

Discuss the sources you consult regularly, such as industry blogs, forums, or webinars. Mention specific thought leaders or organizations you follow closely and how you apply this knowledge to your strategies.

Elaborate on your techniques for effectively targeting audiences, including demographic targeting, remarketing strategies, and using audience insights to refine campaigns. Provide examples of successful audience segmentation in your prior work.

Provide a clear explanation of search ads, which are triggered by keyword searches, versus display ads that are shown on websites and apps. Highlight the strengths and weaknesses of each type and when you would use them strategically.

Discuss your time management strategies, like prioritizing tasks using a project management tool or calendar. Explain how you delegate and track progress while ensuring campaigns meet deadlines efficiently.

Detail how you set up conversion tracking, including using Google Tag Manager, and how you leverage data from tracking to iterate and optimize campaigns. Emphasize the importance of data in understanding campaign ROI.

Explain how open communication is crucial in your workflow, especially in regular touchpoints with your team and reporting to senior management. Share how you ensure everyone is aligned with campaign goals and expectations through clear updates.