As the Founding Product Marketing Manager at Tuesday Lab, your key responsibilities will include conducting user research and testing to refine product concepts, defining the go-to-market strategy for our innovative home robot, engaging and managing the relationships with external creative agencies, collaborating cross-functionally with engineering and design teams, and performing market and competitive analyses to adapt strategies accordingly. Your role will be crucial to the successful launch and overarching success of our product.

To qualify for the Founding Product Marketing Manager position at Tuesday Lab, candidates need a minimum of 5 years of product marketing experience in the consumer hardware or toy industry or an MBA with at least 3 years of experience. The ideal candidate should demonstrate strong leadership abilities, analytical skills, and creativity, while embracing the fast-paced nature of startup life. Importantly, passion and work ethic are valued highly, so even if you don't meet every qualification, you are encouraged to apply.

The Founding Product Marketing Manager will significantly contribute to Tuesday Lab's mission by driving all marketing efforts that bring our unique home robotics product to life. This includes crafting a compelling narrative around our product, conducting vital user research to ensure market fit, and executing a robust launch strategy that maximizes pre-sales and sales targets. This role is essential in making our vision of bringing joy through robotics a reality and will play a pivotal role in shaping the company's trajectory.

Tuesday Lab fosters a vibrant and innovative company culture where creativity thrives, and every team member is valued. As a Founding Product Marketing Manager, you’ll work closely alongside engineers, researchers, and builders who share a passion for creating delightful technology. The environment is dynamic, with an emphasis on collaboration and support, allowing you to take risks and make impactful decisions that promote both personal growth and the success of our groundbreaking products.

Yes, there is flexibility for remote work for the Founding Product Marketing Manager position at Tuesday Lab. While the role requires working in the NYC office at least four days a week to foster collaboration and idea generation, there is one flexible remote day allowed per week. This balance allows for personal needs while maintaining strong teamwork and productivity, which is a key element of our startup culture.

In answering this question, discuss the importance of understanding the target market, defining product positioning, and creating a comprehensive launch plan that includes promotional strategies to achieve pre-sales and sales goals. Show that you can integrate insights from user research and competitive analysis into your strategy.

Share a specific example detailing your role, the strategies you used, the challenges faced, and the final outcome. Emphasize the skills you utilized in project management, team collaboration, and how you measured success post-launch, aligning your experience with what Tuesday Lab is looking for.

Explain your approach to gathering market data, including the tools and techniques you use for analysis, such as surveys, social media listening, and competitor benchmarking. Highlight how you translate this data into actionable insights that inform product development and marketing strategies.

Discuss various methods such as focus groups, surveys, and beta testing. Emphasize the importance of user feedback in guiding product decisions and how you interpret this feedback to iterate on both product and marketing strategies.

Talk about the importance of clear communication and establishing guidelines for brand messaging and visual identity. Explain how you foster collaboration with external teams, ensuring that they understand and align with Tuesday Lab's goals and vision throughout the creative process.

Provide an example where quick analysis and decision-making were key. Highlight your thought process, how you prioritized tasks, and the successful outcome of the situation, demonstrating your ability to thrive in a startup environment.

Discuss the power of narrative in marketing, emphasizing how emotional connection, relatable characters, and clear messaging drive engagement. Share examples of effective storytelling strategies you've implemented in past campaigns.

Address the importance of tracking performance metrics and being adaptable. Share how you would analyze the data to identify issues, iterate on messaging, and potentially pivot the campaign strategy to align better with the target audience.

Explain your methodology for identifying consumer trends, including staying current with industry news, using analytics tools, and engaging with customers through social media or surveys. Illustrate how this research would inform your marketing strategies at Tuesday Lab.

Share your passion for innovation, creativity, and the opportunity to make a real impact from the ground up. Discuss how you thrive in fast-paced environments where every team member contributes to the success and vision of the company.