Marketing Coordinator

As a Marketing Coordinator at Nuvei, you will develop and implement PR strategies, localize marketing materials for European markets, and execute multi-channel campaigns. Your role will involve building media relationships, creating engaging content, and collaborating closely with sales teams to drive customer engagement, ensuring that you play an instrumental part in enhancing brand visibility and generating leads.

To qualify for the Regional Marketing Coordinator position at Nuvei, candidates should have a minimum of 5 years of marketing experience, preferably in the fintech or B2B technology sectors. Proficiency in PR, digital marketing, content creation, and managing multi-channel campaigns is essential. Fluency in English and Spanish is required, while knowledge of French, Italian, or German is a plus.

Nuvei supports its Marketing Coordinators through strong collaboration with diverse teams, ongoing professional development opportunities, and access to cutting-edge marketing tools. The company fosters a growth mindset and encourages taking ownership of projects, helping you grow your skills while making a significant impact in a global organization.

The work environment for a Marketing Coordinator at Nuvei is fast-paced and dynamic, reflecting the evolving nature of the fintech industry. You will be part of an innovative team that thrives on collaboration, creativity, and solving complex problems, allowing you to grow and contribute effectively in a supportive setting.

As a Regional Marketing Coordinator at Nuvei, you will manage a variety of campaigns across multiple channels, including email marketing, social media, paid media, and content marketing. You'll also have the opportunity to develop localized campaigns tailored to specific European markets, enhancing brand awareness and generating leads in those regions.

Start by conducting thorough market research to understand local media landscapes, audience preferences, and key industry players. Next, identify your target messages and align them with local trends. Building relationships with journalists and influencers will be crucial, so demonstrate your networking skills and previous success in establishing such connections.

Bring up a specific example highlighting the campaign's objectives, the channels used, and how you tailored content for each platform. Discuss how you tracked performance using analytics, refined the strategy based on data, and the results achieved in terms of engagement and lead generation.

Mention specific tools like HubSpot, Salesforce, or Google Ads, and describe how you've leveraged them for campaign management, lead nurturing, or analytics. Provide examples of how these tools contributed to campaign success or improved workflows.

Discuss your process for creating clear brand guidelines, actively collaborating with local teams, and carefully localizing content to resonate culturally while maintaining core messaging. Emphasize the importance of communication and regular assessments to ensure alignment.

Explain your approach to understanding local cultures and preferences, ensuring that translations drive the intended action, and adapting visuals to suit local tastes. Mention the importance of collaborating with local experts to ensure authenticity in messaging.

Highlight your openness to feedback and collaboration. Describe a time when you received constructive criticism, how you addressed it, and the positive outcome it had on your project or team dynamic.

Share a specific instance where you identified a market opportunity, executed a campaign, and tracked results. Discuss the steps you took to optimize the campaign based on real-time data and how it translated into meaningful leads.

Discuss your methods for staying informed, such as following industry news, participating in relevant webinars, and engaging with professional networks. Highlight how this knowledge helps you craft relevant marketing strategies.

Detail your proficiency in managing performance marketing campaigns, focusing on goals like CPC, ROI, and conversions. Provide examples of successful campaigns where you used analytics to guide adjustments and improve performance.

Share your enthusiasm for Nuvei’s mission in transforming the payment industry and how the company's core values align with your professional aspirations. Express your eagerness to collaborate with a talented team and contribute to growth in key European markets.