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Manager, Merchant Business Development - job 9 of 20

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This is an exciting time to join Visa's U.S. Client Marketing team, as we focus on developing new relationships and deepening existing relationships with our merchant and cobrand clients. As part of the North America Marketing organization, the team is transforming client engagement through a proactive, results-driven approach.

The Manager, U.S. Client Marketing, Merchant/Cobrand, will support client marketing and experiential programs, optimizing the use of Visa's marketing expertise, platforms, and initiatives to help solve our client’s business challenges. The Marketing Manager will deliver marketing solutions, provide thought leadership, and execute programs to grow clients' business and drive revenue.

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s merchant/cobrand clients through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Legal, Analytics and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired. You should have a strong track record of working independently while collaborating with internal team members and external clients. Additionally, you should have an innate interest in problem-solving and ability to think outside of the box to find solutions.

Essential Functions

You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship and event marketing, social/digital marketing, etc.
You will support marketing-related project scoping and requirements while aligning with client
You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Analytics, Product, Marketing, Legal, etc.)
You will help identify new marketing opportunities for clients and support the creation of effective presentations to pitch to clients
You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
You will support the key products/marketing initiatives for both Visa and the Client, e.g., NFL/Olympics promotion, product launches, brand refreshes, etc.
You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
You will manage the budget/finance process as part of the marketing campaign execution
You will be responsible for overall project management (including creating and tracking timelines, milestones and tasks)

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About Manager, Merchant Business Development, Visa

Join Visa as the Manager, Merchant Business Development, based in the vibrant Foster City, where the U.S. Client Marketing team is redefining client engagement with an innovative, results-driven approach. In this role, you'll have a unique opportunity to deepen relationships with merchant and cobrand clients, harnessing Visa's marketing expertise to approach each challenge creatively. You'll be at the forefront of delivering powerful marketing solutions and thought leadership to ensure our clients thrive and succeed. From planning and executing impactful marketing strategies to collaborating with diverse cross-functional teams, your days will be filled with excitement as you activate Visa's marketing analyses, leverage strategic sponsorship assets, and enhance client business growth. The ideal candidate will thrive in a fast-paced environment, blending independence and teamwork while exhibiting a knack for problem-solving. If you’re ready to take the reins on marketing initiatives that drive measurable results, this is your chance to shine at Visa. Come be part of a passionate team that celebrates innovative thinking and celebrates every victory, big or small.

Frequently Asked Questions (FAQs) for Manager, Merchant Business Development Role at Visa

What are the key responsibilities of the Manager, Merchant Business Development at Visa?

The Manager, Merchant Business Development at Visa is responsible for planning and executing marketing strategies aimed at enhancing client relationships and driving growth. This includes optimizing Visa's marketing platforms, collaborating with sales and analytics teams, and delivering comprehensive marketing solutions tailored to merchant and cobrand clients.