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Manager, Merchant Business Development - job 18 of 20

This is an exciting time to join Visa's U.S. Client Marketing team, as we focus on developing new relationships and deepening existing relationships with our merchant and cobrand clients. As part of the North America Marketing organization, the team is transforming client engagement through a proactive, results-driven approach.

The Manager, U.S. Client Marketing, Merchant/Cobrand, will support client marketing and experiential programs, optimizing the use of Visa's marketing expertise, platforms, and initiatives to help solve our client’s business challenges. The Marketing Manager will deliver marketing solutions, provide thought leadership, and execute programs to grow clients' business and drive revenue.

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s merchant/cobrand clients through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Legal, Analytics and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.  

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired.  You should have a strong track record of working independently while collaborating with internal team members and external clients. Additionally, you should have an innate interest in problem-solving and ability to think outside of the box to find solutions.

Essential Functions

  • You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship and event marketing, social/digital marketing, etc.
  • You will support marketing-related project scoping and requirements while aligning with client 
  • You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients 
  • You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Analytics, Product, Marketing, Legal, etc.) 
  • You will help identify new marketing opportunities for clients and support the creation of effective presentations to pitch to clients
  • You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
  • You will support the key products/marketing initiatives for both Visa and the Client, e.g., NFL/Olympics promotion, product launches, brand refreshes, etc.
  • You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
  • You will manage the budget/finance process as part of the marketing campaign execution  
  • You will be responsible for overall project management (including creating and tracking timelines, milestones and tasks)

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Manager, Merchant Business Development, Visa

Join Visa's dynamic U.S. Client Marketing team in Foster City as a Manager of Merchant Business Development! This role is an exciting opportunity to drive growth by cultivating new partnerships and enhancing existing relationships with our merchant and cobrand clients. As part of the North America Marketing organization, you'll use Visa's marketing expertise and initiatives to solve client challenges and craft impactful marketing solutions. You’ll get to execute marketing strategies that leverage Visa's robust platforms and sponsorship assets to boost client revenue and engagement. Collaboration is key in this position; you'll work closely with an array of cross-functional teams, including Sales, Product, and Analytics, to design and implement marketing plans that align with both Visa's and clients' business objectives. Successful candidates will thrive in our fast-paced, matrixed environment, and possessing a proactive approach and a knack for problem-solving is essential. In this role, you’ll also take part in lifecycle marketing engagements, go-to-market strategies, and the optimization of event marketing programs. Your creativity and ability to think outside the box will help identify new marketing opportunities that drive success. Plus, you’ll be managing project timelines, resources, and budgets to ensure efficient execution of high-impact campaigns. If you’re ready to make a difference and grow your career with one of the world's leading payment technology companies, then this is the place for you!

Frequently Asked Questions (FAQs) for Manager, Merchant Business Development Role at Visa
What are the key responsibilities of the Manager, Merchant Business Development at Visa?

As the Manager of Merchant Business Development at Visa, your key responsibilities include planning and executing marketing strategies, delivering marketing solutions, and fostering partnerships with cross-functional teams. You'll support marketing projects, optimize use of Visa's marketing initiatives, and help drive client business growth through effective program execution.

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What qualifications are required for the Manager, Merchant Business Development role at Visa?

To be a successful candidate for the Manager, Merchant Business Development role at Visa, you should have a strong background in marketing, particularly in client engagement and partnership building. Demonstrated experience in project management, a data-driven mindset, and the ability to thrive in a collaborative environment are also crucial for this position.

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How does the Manager, Merchant Business Development at Visa contribute to client engagement?

The Manager, Merchant Business Development at Visa contributes significantly to client engagement by delivering tailored marketing strategies that address specific client challenges. This involves conducting marketing analyses, leveraging Visa's resources, and creating engaging presentations to pitch innovative marketing ideas that can elevate client business.

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What skills are essential for the Manager, Merchant Business Development position at Visa?

Essential skills for the Manager, Merchant Business Development at Visa include strong analytical abilities for data analysis, excellent communication skills for cross-team collaboration, and innovative thinking. You should also excel in project management to handle multiple deliverables effectively while maintaining a focus on client needs.

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What is the work environment like for the Manager, Merchant Business Development at Visa?

The work environment for the Manager, Merchant Business Development at Visa is fast-paced and highly matrixed, offering a dynamic atmosphere that encourages innovation and collaboration. As this is a hybrid position, you’ll have the flexibility to work both in the office and remotely, enhancing your work-life balance.

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Common Interview Questions for Manager, Merchant Business Development
How do you approach developing marketing strategies for clients in a highly competitive environment?

In developing marketing strategies for clients, I begin with thorough research to understand market trends and client demographics. I leverage Visa’s data and industry insights to identify unique selling propositions and tailor solutions that differentiate our clients in a competitive landscape.

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Can you describe a successful marketing project you led?

Absolutely! One of my most successful projects involved launching a co-branded campaign that increased client engagement by 30%. By conducting in-depth market research and collaborating closely with various teams, we crafted a targeted approach that resonated with consumers, leading to outstanding metrics.

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How do you manage multiple projects simultaneously while ensuring quality and deadlines?

I utilize project management tools to create detailed timelines and prioritize tasks effectively. Regular check-ins with my team help keep projects on track, and I always allocate time for quality reviews to ensure we meet both deadlines and high standards.

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What methods do you use to measure the success of marketing initiatives?

I employ both qualitative and quantitative metrics to gauge the success of marketing initiatives, including engagement rates, ROI, and client feedback. I also analyze performance data post-campaign to identify areas of improvement for future projects.

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How do you handle conflict or differing opinions within a project team?

When faced with conflict or differing opinions, I encourage open communication to ensure all voices are heard. I aim to foster a collaborative environment where individuals can express concerns, allowing us to reach consensus by focusing on our common goals rather than personal disagreements.

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What role does data play in your marketing strategy development?

Data plays a crucial role in my marketing strategy development as it informs decision-making. I analyze consumer behavior and campaign performance metrics to refine our approach, ensuring it aligns with client needs and market dynamics.

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How do you build relationships with clients to enhance engagement?

Building relationships with clients starts with understanding their unique needs and challenges. I prioritize regular communication, provide tailored solutions, and demonstrate our commitment to their success through proactive support and valuable insights.

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What experience do you have with cross-functional collaboration?

I have extensive experience collaborating with cross-functional teams, including Sales, Analytics, and Legal. This experience has taught me to appreciate different perspectives and the importance of aligning our goals to deliver cohesive marketing strategies.

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How do you approach problem-solving in your marketing role?

I approach problem-solving with a proactive mindset, looking for innovative solutions rather than focusing on obstacles. I rely on data and team discussions to brainstorm potential strategies, always considering how to align with the client's goals effectively.

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Why are you interested in the Manager, Merchant Business Development position at Visa?

I am particularly drawn to the Manager, Merchant Business Development position at Visa because it allows me to leverage my marketing expertise to drive client growth and engagement. I'm excited about the opportunity to work with a leading payment technology company and contribute to innovative marketing solutions.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 2, 2025

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