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Sr. Director, Affluent & Consumer Segments - job 11 of 20

Team Summary

The Consumer Card Product & Segments group manages the deployment and optimization of Visa’s core products base consisting of Credit, Debit and Prepaid payments solutions globally. The team is also responsible for the development and deployment of innovation across this product suite. To do this, we work in close partnership with Visa clients and key internal and external stakeholders across the globe. We are also a key part of the transition of conventional card-based solutions onto digital form factors, ensuring Visa payments solutions remain the market-leading way for consumers to spend their money and manage their payments across Visa’s global regions.

Visa Inc. is seeking a dynamic and visionary Senior Director to lead the development, and delivery of Visa's Affluent Consumer Segment strategy. This role is pivotal in driving the evolution of our offerings, from creating new, Ultra High Net Worth (UHNW)-focused propositions to refreshing our existing Mass Affluent product set. The ideal candidate will be a thought-leader, who has experience in and a hunger to 'roll up their sleeves' and get involved in new product development and go-to-market planning, and who has exceptional cross-functional stakeholder management skills and a proven talent for leading and inspiring teams.

Reporting to the VP, Card Products & Segments, the SD, Affluent & Consumer Segments will be responsible for initiatives across six broad areas of responsibility.

Key Responsibilities:

Strategic Leadership:

  • Develop and execute a comprehensive strategy for Visa's Affluent Consumer Segments – from Mass Affluent through to Ultra High Net Worth (UHNW).
  • Identify market opportunities and trends to drive innovation and growth within the Affluent Segment.
  • Work closely with executive leadership to align segment strategies in line with overall business objectives.

Product Development & Enhancement:

  • Lead the development of new, innovative UHNW propositions that meet the unique needs of this narrow but important consumer base.
  • Oversee the refresh and enhancement of existing Mass Affluent products to ensure they remain competitive and relevant.
  • Collaborate across the Product organization and with marketing, finance, risk, compliance and technology teams to deliver best-in-class solutions.

Stakeholder Management:

  • Foster strong relationships with internal and external stakeholders, including financial institutions, partners, and service providers.
  • Serve as a key spokesperson for the Affluent Segment, representing Visa at industry events and forums.
  • Ensure alignment and collaboration across various functions and regions to drive successful product launches and initiatives.

Team Leadership:

  • Lead and mentor a high-performing team of direct and dotted line reports, fostering a culture of innovation, collaboration, and excellence.
  • Provide guidance and support to team members, enabling their professional growth and development.
  • Drive accountability and performance through clear objectives and regular feedback.

International Focus:

  • Leverage significant international experience to drive global strategies and adapt them to regional markets.
  • Ensure a deep understanding of highly diverse market dynamics and industry landscapes as well as consumer behaviors and preferences across different geographies.

Future Segment Strategy planning and development

  • While the initial focus of this role will be on Affluent Segments, the role-holder will also need to plan for development of strategies to appeal to and drive Visa preference amongst.
     

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$175000 / YEARLY (est.)
min
max
$150000K
$200000K

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What You Should Know About Sr. Director, Affluent & Consumer Segments, Visa

If you're ready to take your career to the next level, Visa Inc. is looking for a Sr. Director for Affluent & Consumer Segments in the vibrant city of San Francisco. This is not just any opportunity; it's a chance to lead the charge in crafting innovative financial solutions that cater to the ever-evolving needs of our affluent customers. As a pivotal player in the Consumer Card Product & Segments group, you will oversee the development and optimization of Visa’s extensive product offerings, including Credit, Debit, and Prepaid solutions. Your mission? To drive the evolution of products designed specifically for our Ultra High Net Worth clientele while ensuring that our Mass Affluent offerings remain competitive and relevant in today’s market. You'll collaborate with cross-functional teams, fostering strong relationships with internal stakeholders and external partners to bring your creative visions to life. You will be expected to lead and mentor a talented team, nurturing a culture that encourages innovation and accountability. Additionally, your international experience will be invaluable, as you'll adapt strategies to various regional markets. If you're a strategic thinker who isn’t afraid to ‘roll up your sleeves’ and dive into product development and go-to-market strategies, then this role at Visa is perfect for you. Let’s transform how consumers manage their payments together!

Frequently Asked Questions (FAQs) for Sr. Director, Affluent & Consumer Segments Role at Visa
What are the key responsibilities of a Sr. Director, Affluent & Consumer Segments at Visa?

As a Sr. Director, Affluent & Consumer Segments at Visa, your responsibilities include developing a comprehensive strategy for the Affluent Consumer segment, overseeing product development, and enhancing existing Mass Affluent offerings. You'll also spearhead stakeholder management, lead a high-performing team, and adapt strategies for different international markets to ensure Visa remains at the forefront of financial innovation.

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What qualifications are needed for a Sr. Director, Affluent & Consumer Segments at Visa?

Candidates for the Sr. Director, Affluent & Consumer Segments position at Visa should possess significant experience in product development and management, particularly within affluent markets. A proven track record in strategic leadership, stakeholder engagement, and team management, along with a deep understanding of the financial industry and consumer behaviors, is essential.

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How does the Sr. Director, Affluent & Consumer Segments at Visa contribute to innovation?

The Sr. Director, Affluent & Consumer Segments contributes to innovation by identifying market opportunities to create new Ultra High Net Worth propositions and refreshing Mass Affluent products to ensure their competitiveness. This role is crucial for driving forward-thinking strategies and product offerings in alignment with the evolving needs of affluent consumers.

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What is the team environment like for a Sr. Director, Affluent & Consumer Segments at Visa?

The team environment for a Sr. Director, Affluent & Consumer Segments at Visa is dynamic and collaborative. You’ll lead and mentor a high-performing team, encouraging a culture of innovation, accountability, and excellence. The role promotes professional growth and development within a supportive team atmosphere.

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What impact does a Sr. Director, Affluent & Consumer Segments have on Visa's overall business objectives?

The Sr. Director, Affluent & Consumer Segments plays a critical role in aligning segment strategies with Visa's overall business objectives. By driving innovation and strategic growth within the Affluent market, this position directly influences Visa’s market leadership in payment solutions, ultimately impacting the company's success and industry reputation.

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Common Interview Questions for Sr. Director, Affluent & Consumer Segments
Can you describe your experience with product development in the affluent segment?

When answering this question, emphasize specific examples of product innovation you have led or contributed to in affluent markets. Highlight your understanding of customer needs and how you've incorporated feedback into successful product strategies.

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How do you approach stakeholder management in your role?

Discuss your strategies for building and maintaining relationships with both internal and external stakeholders. Highlight your experience in cross-functional collaboration and how you've ensured alignment across teams to drive project success.

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What strategies would you implement to enhance Visa’s Mass Affluent offerings?

Provide concrete ideas on how to refresh existing product lines and create new offerings that are relevant to Mass Affluent consumers. Discuss market research, competitive analysis, and customer feedback as part of your approach.

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How would you foster a culture of innovation within your team?

Talk about how you would encourage creativity and risk-taking among team members. Mention specific practices such as brainstorming sessions, open communication, and recognition of innovative ideas.

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Can you provide an example of a successful product launch that you managed?

Share a detailed story about a product launch, explaining your role in the planning, development, and execution phases. Highlight metrics that demonstrate the launch's success, such as sales figures or positive consumer feedback.

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What metrics do you consider when evaluating the success of affluence-focused products?

Discuss key performance indicators such as customer acquisition rates, product usage statistics, and revenue growth. Explain how these metrics help refine strategies for future product development.

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How do you stay updated on trends in the affluent consumer market?

Share your methods for staying informed, such as reading industry publications, attending seminars, networking with experts, and utilizing data analytics to track evolving consumer behaviors and trends.

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In your opinion, what are the challenges facing the affluent segment in the digital age?

Discuss challenges like changing consumer expectations, the competitive landscape, and the need for enhanced security measures. Offer insights on how businesses can adapt to these challenges effectively.

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What role does international experience play in developing products for affluent consumers?

Emphasize the importance of understanding diverse market dynamics and consumer behaviors when creating global strategies. Discuss how your international experiences have shaped your perspective on product development and market adaptation.

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How would you align the Affluent Segment strategy with overall Visa business objectives?

Explain the importance of communication with executive leadership to ensure that your strategic initiatives support Visa’s mission and objectives. Discuss frameworks or approaches you’ve utilized to align product strategies with broader business goals.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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