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Alliances Sales Manager - Public Sector

WalkMe pioneered the Digital Adoption Platform (DAP) category to empower business leaders to realize the promise of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.


About the Role

We are seeking an experienced Federal, State, and Local Government & Education (SLED) Alliances Manager to lead and manager our strategic partnerships across public sector organizations in North America. This role will be responsible for developing and managing key alliances with government agencies, educational institutions, and ecosystem partners to drive revenue growth, expand market presence, and enhance public sector engagement. The ideal candidate will have a strong background in government sales, channel management, and strategic partnerships within the public sector.


What You'll Own
  • Execute a comprehensive alliance strategy for federal, state, and local government agencies, healthcare, as well as higher education institutions in North America.
  •  Build and maintain strategic relationships with key government and education stakeholders, system integrators, resellers, and technology partners.
  •  Identify and engage with key government procurement vehicles, cooperative contracts, and grant-funded programs to optimize sales opportunities.
  •  Drive collaboration with internal sales, marketing, legal, compliance, and product teams to align public sector needs with company solutions.
  •  Work closely with public sector-focused value-added resellers (VARs) and government-focused solution providers to increase market penetration and capture. 
  •  Lead contract negotiations and partnership agreements with government agencies and educational institutions.
  •  Stay up to date with government regulations, procurement policies, and compliance requirements to ensure adherence to legal and policy frameworks.
  •  Establish go-to-market strategies with strategic alliance partners to increase adoption of products and services in the public sector.
  •  Develop joint business plans with key partners to drive mutual growth and ensure execution of agreed-upon initiatives.
  • Represent the company at industry events, trade shows, and government summits to strengthen partnerships and brand presence.
  •  Monitor and analyze public sector market trends, competitor activities, and emerging opportunities to inform business strategy.
  •  Provide guidance on public sector pricing, licensing models, and contract vehicles to optimize competitive positioning.
  •  Support lobbying efforts to advocate for policies that support business growth in the government and education sectors.
  •  Work with internal teams to develop case studies and success stories showcasing impactful government and education partnerships.
  •  Lead partner enablement initiatives, including workshops, and webinars tailored to the public sector audience.
  •  Track, measure, and report on alliance performance metrics, including revenue impact, partner engagement, and market penetration.
  •  Act as a trusted advisor to government and education customers, understanding their mission-critical challenges and aligning solutions accordingly.
  •  Support cross-functional collaboration with product and engineering teams to influence product roadmaps based on public sector needs.
  •  Foster a culture of innovation and problem-solving to accelerate growth in the Public Sector Regulated Industries technology ecosystem.


What You Need to Succeed
  • 10+ years of experience in public sector alliances and government sales. 
  • Proven track record of building and managing strategic partnerships in the federal, state, local, and education (SLED), non-profit and healthcare markets.
  • Deep understanding of government procurement processes, contract vehicles (e.g., GSA Schedule, NASPO, OMNIA), and regulatory compliance.
  • Experience working with value-added resellers (VARs), system integrators, and public sector-focused technology partners.
  • Strong knowledge of funding mechanisms, including federal and state grants, cooperative purchasing agreements, and education-specific funding sources.
  • Ability to navigate complex government contracts, RFPs, and bid processes.
  • Strong network within government agencies, educational institutions, and industry organizations.
  • Experience leading public sector go-to-market strategies with measurable revenue outcomes.
  • Excellent negotiation skills and the ability to influence decision-makers within the Public Sector. 
  • Excellent communication and presentation skills, with the ability to engage executive stakeholders and policymakers.
  • Experience working with public sector technology stacks, cloud solutions, and emerging government IT trends.
  • Knowledge of government security and compliance frameworks, such as FedRAMP, CJIS, HIPAA, and NIST.
  • Ability to work cross-functionally with sales, marketing, legal, and product teams to align public sector initiatives with company goals.
  • Proven ability to drive revenue growth and pipeline development through partnerships and alliances.
  • Familiarity with lobbying efforts, public policy, and advocacy initiatives impacting government technology adoption.
  • Bachelor’s degree (MBA or equivalent preferred).
  • Ability to travel as needed for partner meetings, industry events, and government engagements.
  • This is an exciting opportunity for a results-driven alliances professional to make a meaningful impact in the public sector technology space.


What Sets Us Apart
  • At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more.  We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.   
  • We seek to hire and develop the best talent, bringing a range of perspectives, experiences and background to the DAP category. This helps us better meet the diverse needs of our global communities and clients with creativity, insight, and market innovation.  We welcome and encourage applicants from across different genders, gender identity and expression, sexual orientation, race, age, national origin, citizen status, religion, body size, socioeconomic status, ability, neuro(a)typicality, physical appearance, veteran status or any other characteristic. 
  • Flexible Work Arrangements: We offer hybrid and flexible hours to help manage work commitments and personal life effectively. 
  • Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
  • Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering. 
  • Comprehensive Health Care Coverage for our Employees and Families, 401(k) program with company matching (up to $5,000), and a vacation policy to encourage a healthy work-life balance.
  • WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row!
  • WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!


$170,000 - $180,000 a year

Our job titles may span more than one career level. The starting base pay for this role is between $170,000 and $180,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus and benefits as part of our competitive total rewards package.


TO ALL RECRUITMENT AGENCIES:

WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.

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What You Should Know About Alliances Sales Manager - Public Sector, WalkMe

Are you ready to take on an exciting challenge as an Alliances Sales Manager for the Public Sector at WalkMe? In this role, you'll have the unique opportunity to lead and manage strategic partnerships with federal, state, and local government organizations, as well as educational institutions across North America. As pioneers of the Digital Adoption Platform (DAP), WalkMe empowers organizations to simplify their digital transformation journey, and now we need someone like you to help expand our presence in the public sector. Your responsibilities will include executing a comprehensive alliance strategy to engage with key government stakeholders, managing relationships with system integrators and resellers, and driving revenue growth through effective collaboration. With your deep understanding of government procurement processes and a well-established network in the public sector, you'll be tasked with negotiating contracts and ensuring compliance with regulations. You'll continuously monitor market trends and develop innovative go-to-market strategies to enhance our products' adoption. Plus, you'll have the joy of mentoring both your internal team and our partners while representing WalkMe at industry events. If you have over 10 years of experience in government sales and a passion for driving meaningful impact through technology, we would love to connect with you. Join us and let's work together to make a difference in the public sector technology landscape!

Frequently Asked Questions (FAQs) for Alliances Sales Manager - Public Sector Role at WalkMe
What are the primary responsibilities of the Alliances Sales Manager - Public Sector at WalkMe?

The Alliances Sales Manager - Public Sector at WalkMe is responsible for developing and managing strategic partnerships with government agencies, educational institutions, and ecosystem partners. This includes executing an alliance strategy, maintaining relationships with key stakeholders, engaging in contract negotiations, and staying informed on procurement regulations and compliance. The role also involves driving collaboration across various internal teams to align public sector needs with WalkMe's solutions and increase market penetration.

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What qualifications does WalkMe expect for the Alliances Sales Manager - Public Sector role?

WalkMe seeks candidates with over 10 years of experience in public sector alliances and government sales. The ideal candidate will have a proven track record of building strategic partnerships, a deep understanding of government procurement processes, and excellent communication skills. Familiarity with funding mechanisms, industry regulations, and government technology trends is also important for successful performance in this role.

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How does the Alliances Sales Manager at WalkMe drive revenue growth?

The Alliances Sales Manager at WalkMe drives revenue growth by developing comprehensive alliance strategies, optimizing sales opportunities through key government procurement vehicles, and collaborating with internal teams to ensure public sector needs are met. By leading negotiations and driving partnerships with VARs and educational institutions, the manager can increase market presence and ultimately contribute to significant revenue outcomes.

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What is the work culture like at WalkMe for the Alliances Sales Manager - Public Sector?

At WalkMe, we cultivate a supportive and inclusive work culture that values diverse perspectives and experiences. For the Alliances Sales Manager - Public Sector, this means not only having the resources for professional development and growth but also working in an environment that celebrates unique contributions. Our flexible work arrangements and focus on community foster a balanced and motivated team.

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Can you explain the travel requirements for the Alliances Sales Manager position at WalkMe?

The Alliances Sales Manager - Public Sector position at WalkMe may require some travel for partner meetings, industry events, and government engagements. The exact frequency of travel will depend on partnership needs and events, but the role demands a willingness to engage with stakeholders in person to strengthen relationships and promote WalkMe's solutions effectively.

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Common Interview Questions for Alliances Sales Manager - Public Sector
How do you prioritize and manage multiple strategic partnerships as an Alliances Sales Manager?

As an Alliances Sales Manager, prioritizing strategic partnerships is about understanding their potential impact on revenue growth and aligning them with the organization’s objectives. I would assess each partnership's opportunities, risks, and alignment with WalkMe’s goals, using tools such as pipeline tracking and performance metrics to manage relationships effectively.

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What strategies would you implement to enhance collaboration between WalkMe and public sector partners?

To enhance collaboration between WalkMe and public sector partners, I would focus on building open lines of communication and fostering trust. Regular meetings to discuss joint initiatives, sharing insights on public sector trends, and co-creating solutions can facilitate a stronger partnership. Additionally, creating joint business plans with shared objectives would streamline our collaborative efforts.

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Can you describe your approach to negotiating contracts with government agencies?

My approach to negotiating contracts with government agencies involves thorough preparation and understanding of both our needs and their requirements. I would ensure clarity on compliance obligations, seek to identify mutual benefits, and maintain transparency throughout the negotiation process. Establishing a cooperative relationship and focusing on long-term partnership goals is key in my negotiation strategy.

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What is your experience with public sector go-to-market strategies?

I have extensive experience developing public sector go-to-market strategies by integrating market insights, stakeholder engagement, and competitive analysis. My approach included formulating value propositions tailored to the needs of government and educational institutions, identifying relevant procurement channels, and collaborating with internal teams to create promotional materials that highlight our expertise.

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How do you stay updated on changing government regulations and procurement policies?

Staying updated on changing government regulations and procurement policies is crucial in my role. I regularly follow industry publications, attend relevant conferences, and engage with associations that focus on public sector technology. Networking with fellow professionals and participating in training webinars ensures that I am informed about compliance requirements and emerging trends that may affect our business.

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Describe a time when you successfully built a strategic alliance within the public sector.

In a previous role, I built a strategic alliance with a state educational institution by identifying their technology needs and proposing solutions that aligned with their goals. Through several collaborative workshops and discussions, I showcased our value proposition, leading to a successful partnership that yielded significant revenue growth while enhancing their digital capabilities.

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How do you assess the performance of partnerships once they are established?

I assess partnership performance by setting measurable key performance indicators (KPIs) such as revenue generated, partner engagement levels, and adoption rates. Regular reviews with partners also play a critical role in gauging the health of the relationship. I emphasize feedback loops to address challenges proactively and capitalize on new opportunities together.

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What methods do you use to influence decision-makers in the public sector?

To influence decision-makers within the public sector, I focus on building relationships based on trust and demonstrating how our solutions address their specific challenges. Presenting data-driven case studies that highlight successful implementations and aligning our offerings with the agency’s objectives are crucial. I also leverage strong communication and presentation skills to ensure clarity and impact.

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How do you identify and engage with ecosystem partners effectively?

Identifying and engaging with ecosystem partners involves a combination of market research and active networking. I utilize industry events, forums, and consultations to uncover potential partners that complement WalkMe’s strengths. Once identified, I would initiate conversations to explore alignment, engage in joint planning sessions, and build rapport that paves the way for successful collaboration.

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What role does data analysis play in your strategy as an Alliances Sales Manager?

Data analysis is a fundamental component of my strategy as an Alliances Sales Manager. It provides insights into market trends, partner performance, and customer needs. By analyzing data, I can make informed decisions, tailor strategies to specific sectors, and assess the impact of our partnerships on achieving business goals, enabling us to adapt and optimize our approach as needed.

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At WalkMe, we're not just adapting to the future - we're creating it We're building a new standard of work with Text-to-Action. Our AI understands not just user actions, but their underlying intentions. It can comprehend intent and execute actions...

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DATE POSTED
March 30, 2025

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