Email Marketing Specialist

The Email Marketing Specialist at Westgate Resorts is responsible for executing email marketing best practices, managing daily email operations, and creating the strategic vision for campaigns that drive lead generation and revenue. This position involves building and updating email templates, performing quality assurance on email deployments, and collaborating with various marketing teams. Additionally, the Specialist will analyze campaign performance to refine strategies for future engagements.

To apply for the Email Marketing Specialist position at Westgate Resorts, candidates should ideally hold a Bachelor's degree in Marketing or a related field. Experience in email marketing, preferably 1-2 years or equivalent training, is vital. Knowledge of email regulations like CAN-SPAM and familiarity with Salesforce Marketing Cloud are highly preferred. Skills in SQL, HTML, and attention to detail are also important for success in this role.

The Email Marketing Specialist at Westgate Resorts primarily utilizes Salesforce Marketing Cloud to manage and execute email campaigns. Familiarity with SQL for data management and reporting, as well as knowledge of HTML and AMPscript for template design, will significantly benefit the individual's contributions to the marketing team.

Westgate Resorts is committed to the professional development of its Email Marketing Specialist through various initiatives including tuition assistance for further education, training programs, and clear advancement opportunities within the company. The collaborative environment also allows employees to learn and grow from experienced marketing professionals across the organization.

As an Email Marketing Specialist at Westgate Resorts, you can expect a dynamic work environment where creativity meets analytics. The role is fast-paced and requires excellent organization and time management skills. The company values a culture of integrity and passion, providing a supportive atmosphere that encourages collaboration and innovation among teams. The typical schedule is from Monday to Friday, fostering a balanced work-life harmony.

Certainly! When answering this question, focus on specific projects where you utilized Salesforce Marketing Cloud. Discuss how you used the platform to create, send, and analyze email campaigns, mention any advanced features you've leveraged, like automation and segmentation, and be sure to highlight any metrics or results that showcase your success.

In your response, outline key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and overall ROI. Emphasize your approach to analyzing these metrics over time, making data-driven adjustments to improve campaign effectiveness and how you leverage A/B testing results to inform future strategies.

Discuss the importance of subject lines in driving engagement. You might mention strategies like keeping subject lines concise, using personalization, creating urgency, and testing different approaches. Providing examples of subject lines you've crafted and their performance can add credibility to your answer.

When addressing compliance, refer to your knowledge of regulations such as CAN-SPAM, CCPA, and GDPR. Talk about how you incorporate opt-in strategies, maintain subscriber lists, and provide clear unsubscribe options. Highlight your commitment to ethical marketing practices in all your campaigns.

Share a specific example where you identified underperformance in a campaign. Discuss your analysis of the metrics, the changes you implemented, and the final results post-adjustments. This highlights your problem-solving skills and ability to learn and adapt based on data.

Explain your understanding of audience segmentation and its impact on delivering personalized content. Describe how you analyze audience data to create segmented lists for targeted messaging, and provide examples of successful campaigns that utilized segmentation.

Discuss your process for planning and organizing a content calendar. Mention how you take into account seasonal promotions, company events, and audience feedback to ensure content is timely and relevant. This shows your organizational skills and foresight in campaign planning.

Talk about specific instances where data analysis led to major decisions in your campaigns. This can include adjusting send times based on engagement data or developing content strategies from click-through rate insights. Providing quantitative data will make your answer more impactful.

Share your passion for the field! Whether it’s the creativity involved in crafting messages, the excitement of running A/B tests, or the satisfaction of seeing metrics improve, discussing your enthusiasm will resonate well with interviewers who value passion and commitment.

Mention your proactive approach to professional development, like subscribing to industry newsletters, attending webinars, participating in online courses, or being active in marketing forums. This shows your dedication to continuous learning and staying ahead in the ever-evolving world of email marketing.