Account Executive (NY)

As an Account Executive at Yieldmo, your key responsibilities would include driving new revenue through nurturing relationships with agencies, collaborating with various internal teams to ensure client campaign success, maintaining an organized pipeline for business goals, conducting training and product updates for clients, and representing Yieldmo at industry events. Your role is pivotal in bridging the gap between creativity and media, ensuring our clients receive maximum value.

To apply for the Account Executive position at Yieldmo, candidates should have at least 3+ years of experience in programmatic and digital advertising, and a minimum of one year in sales or new business development. A BA/BS or an equivalent combination of education and experience is required, along with established relationships with top-tier agencies. Strong communication skills and a team-oriented approach are also essential.

The hiring process for the Account Executive role at Yieldmo typically begins with a screening call with a member of our Talent Acquisition team, followed by a 45-minute video interview with the Hiring Manager. Candidates may then partake in a remote on-site interview round with various team members and leadership, before final offers are made. Each step is designed to assess not only skills but also cultural fit within our value-driven environment.

Success as an Account Executive at Yieldmo hinges on a robust understanding of programmatic and digital advertising, exceptional sales acumen, and the ability to foster collaborative relationships. Strong verbal and written communication skills are crucial for articulating client needs and positioning Yieldmo's offerings effectively. Adaptability and a proactive approach to identifying upselling opportunities will also be valuable.

Career growth as an Account Executive at Yieldmo is quite tangible due to our commitment to professional development. You’ll have access to growth opportunities based on your contributions as well as a structured professional development stipend. Moreover, as we value innovation and agility, top performers can often evolve into leadership roles or specialized positions within the company.

When discussing your experience with programmatic and digital advertising, focus on specific roles you’ve had, campaigns you've managed, and measurable outcomes. Highlight technologies you are familiar with, such as SSPs, DSPs, or ad servers, and how you navigated challenges to improve campaign delivery.

To effectively build relationships with clients and agencies, emphasize your consultative selling approach. Describe how you prioritize understanding their needs and objectives, the value you offer to them, and how collaboration fosters strong partnerships. Sharing a specific example can also reinforce your capability.

When managing multiple accounts, organization is key. Discuss how you utilize tools like CRM software to track interactions and deadlines, prioritize tasks based on urgency and revenue potential, and maintain open lines of communication with clients to meet expectations seamlessly.

Discuss a specific challenge like losing a deal or facing a tough negotiation and how you approached it. Focus on your problem-solving skills, perseverance, and the steps you took to learn and improve from that situation. This shows your resilience and ability to adapt.

Ensuring client satisfaction begins with effective communication and setting clear expectations. Describe how you stay in touch during the sales process, provide regular updates, and seek feedback. Discuss any metrics or practices you've used to ensure clients remain informed and satisfied.

Explain your experience with upselling and cross-selling by providing concrete examples of times you demonstrated the value of additional products or services. Emphasize how you identified client needs and aligned them with your offerings, leading to increased revenue.

Staying updated with industry trends involves a mix of continuous learning and networking. Highlight resources you use, such as industry blogs, webinars, events, and professional groups. Discuss how this knowledge influences your sales approach and client interactions.

Focus on CRM systems, data analytics tools, and communication platforms that you regularly use. Discuss how these tools help streamline your sales process, improve efficiency, and enhance client engagement. Mention any proficiency with digital advertising platforms relevant to Yieldmo.

Express your enthusiasm for Yieldmo’s innovative approach to advertising and how it aligns with your professional values and career goals. Highlight specific aspects of the company culture, such as a focus on collaboration and creativity, that resonate with you.

Discuss key performance indicators (KPIs) you monitor, like sales growth, lead conversion rates, client retention, and upselling success. Talk about how tracking these metrics drives your strategies and helps you meet your sales goals effectively.