Senior Account Director - Financial Services (Remote)

To be considered for the Senior Account Director - Financial Services position at Experian, you should ideally have at least 3 years of experience selling marketing and advertising solutions specifically into financial marketing sectors. Understanding the complexities of the media buying landscape is crucial, along with being a performance-driven sales executive who can showcase achievements against sales goals.

In the Senior Account Director - Financial Services position at Experian, your main responsibilities will include growing existing agency relationships, establishing new partnerships, and collaborating internally to develop strategic go-to-market strategies. You'll engage with financial marketers across North America to promote identity, audience, and measurement products, all while building long-term relationships with top accounts in the financial ecosystem.

Experian provides a comprehensive support system for its Senior Account Directors, including a competitive compensation package with sales commissions, generous paid time off, and health benefits. They are committed to employee well-being, offering 401K with company matching, wellness plans, and employee discounts, creating an environment where you can thrive both personally and professionally.

Experian offers a supportive remote work environment for the Senior Account Director - Financial Services role with a strong focus on work-life balance and collaboration. They have a strong DEI culture, fostering an inclusive atmosphere that encourages employees to bring their whole selves to work, contributing to innovation and success across teams.

As a Senior Account Director - Financial Services at Experian, you'll have access to continuous learning and professional development opportunities. The company values employee growth and actively promotes a culture that encourages team strategy and leadership development within a complex organization, setting you up for success in your career.

To effectively build relationships with agency partners in the financial services sector, I emphasize communication and trust. I start by understanding their needs, offering tailored solutions, and ensuring consistent follow-up. Building rapport through regular check-ins and showing genuine interest in their goals helps foster long-term partnerships.

My success in sales is closely tied to my experience with media buying. I have a solid grasp of the intricacies of the media landscape, which allows me to identify the right solutions for my clients. Understanding the metrics behind media performance has helped me tailor my sales approach to align with clients' goals, driving higher engagement and results.

To manage a client pipeline effectively, I prioritize organization and visibility. I utilize CRM tools to track interactions and set reminders for follow-ups. Maintaining segmented lists based on potential and urgency helps me focus on the most promising opportunities while ensuring that no client feels overlooked in the process.

In a disagreement regarding a proposed solution, I would first listen carefully to the client's concerns to understand their viewpoint. Then, I'd present data and case studies that back my proposal while remaining open to alternative suggestions. The goal is to collaborate towards a solution that satisfies their needs while promoting the value of our services.

One of the most challenging sales goals I achieved was securing a major partnership with a leading financial institution. Through proactive research, I identified their pain points and crafted a customized proposal that addressed their needs. Persistent follow-ups and detailed presentations about our capabilities ultimately helped in securing the deal, which exceeded our sales expectations.

I stay updated on financial marketing trends by subscribing to industry publications, attending webinars, and participating in professional networks. Engaging with thought leaders on platforms like LinkedIn also helps me gain insights into emerging trends and best practices that I can apply in my role as a Senior Account Director.

I measure the success of my sales strategies through metrics such as lead conversion rates, customer retention, and feedback from clients. Regularly reviewing these metrics allows me to adjust my approach and make data-driven decisions, ensuring that my strategies align with client expectations and achieve desired outcomes.

Teamwork is crucial in my sales process. Collaborating with internal stakeholders—from customer success to marketing—ensures that we present unified messaging to clients. By leveraging each team member's expertise, we can develop strategies that resonate deeply and enhance the overall sales experience for our clients.

Prioritizing tasks when managing multiple accounts involves categorizing them based on urgency and importance. I use tools such as to-do lists and project management software to ensure I allocate sufficient time to each account. Regular evaluation of ongoing projects allows me to adjust my focus as needed and maintain a high level of service for every client.

My motivation in a sales environment stems from the challenge of solving clients' problems and delivering value through our solutions. The thrill of closing deals and achieving sales targets drives me, but ultimately, it’s the positive impact I can make on clients' businesses that keeps me striving for excellence.