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Brand Designer

Marketing @ 0G

At Zero Gravity Labs, our Marketing Department is a dynamic team of content creators, engagement experts, social media strategists and Web3 enthusiasts dedicated to advancing decentralized AI as a public good. We connect with our audience by crafting compelling narratives, sharing insights and developments in decentralized AI and fostering community both online and at in person events.

Our team is united by the mission to ensure that innovations in the decentralized AI landscape are engaging, accessible and beneficial to all.

About you

You will elevate and improve 0G's visual identity by crafting high-quality designs. You're able to navigate between stakeholders from the product and community teams and beyond to ensure that 0G's brand identity remains consistent and is also engaging across a wide variety of platforms. You're an expert translator who can infuse brand identity into everything from a message in discord to a post on X to a video you're editing.

What you’ll accomplish

  • Develop a set of brand guidelines and ensure their adoption across all departments.

  • Deliver marketing assets that align with the company’s brand identity and resonate with the target audience.

  • Collaborate with the product team to create visually compelling UI designs for applications and dashboards.

  • Work with the community team to design engaging visual content for Discord, social media, and events.

  • Contribute to the design of interactive experiences, competitions, and gamified elements to engage the community.

What you bring

  • You have graphic design skills and a strong understanding of typography, color, and layout.

  • You're proficient in industry-standard tools (e.g., Figma, Adobe Photoshop, Illustrator, After Effects).

  • You've worked in fast-paced environments and can handle multiple projects simultaneously.

  • You're able to synthesize feedback and refine designs effectively.

  • You're a strong cross functional collaborator and can translate requirements from a variety of stakeholders into engaging designs.

  • [Bonus] You have a deep understanding of the Web3 space.

Average salary estimate

$80000 / YEARLY (est.)
min
max
$70000K
$90000K

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What You Should Know About Brand Designer, 0g Labs

At Zero Gravity Labs, we are on the lookout for a talented Brand Designer to join our vibrant Marketing team. This is not just any marketing department - our crew consists of content creators, social media strategists, and Web3 enthusiasts who are passionate about advancing decentralized AI as a public good. As a Brand Designer, you'll play a pivotal role in enhancing 0G's visual identity, ensuring it's not only consistent but also captivating across various platforms. Your days will be filled with creating stunning designs for everything from Discord messages to social media posts and video content. Collaboration is key here; you will work closely with both the product and community teams to develop brand guidelines that resonate with our audience. We thrive on creativity and innovation, so you will also contribute to designing interactive experiences and gamified elements that engage our community. To excel in this role, you'll need graphic design expertise and proficiency in tools like Figma, Adobe Photoshop, and Illustrator. If you can handle multiple projects in a fast-paced environment and have a knack for synthesizing feedback to refine your designs, you will fit right in. A bonus would be your understanding of the Web3 space. If you're ready to bring our brand to life and make a significant impact at 0G, let’s craft an exciting future together!

Frequently Asked Questions (FAQs) for Brand Designer Role at 0g Labs
What responsibilities does a Brand Designer at Zero Gravity Labs have?

As a Brand Designer at Zero Gravity Labs, you'll be responsible for elevating and improving the visual identity of 0G. This entails developing brand guidelines, delivering marketing assets, collaborating with product teams for UI design, and crafting engaging visual content for various platforms.

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What skills are required for the Brand Designer position at Zero Gravity Labs?

To succeed as a Brand Designer at Zero Gravity Labs, candidates should possess strong graphic design skills, a solid understanding of typography, color, and layout, and be proficient in tools like Figma and Adobe Creative Suite. Being a cross-functional collaborator is also essential to align with various stakeholders.

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How does the Brand Designer contribute to the team at Zero Gravity Labs?

The Brand Designer contributes by ensuring consistency in brand identity across all marketing channels and projects. This role involves close collaboration with product and community teams to create visually appealing UI designs and engaging content that resonates with our audience.

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Is experience in Web3 beneficial for the Brand Designer role at Zero Gravity Labs?

Yes, having a deep understanding of the Web3 space is a bonus for the Brand Designer at Zero Gravity Labs. This knowledge allows for the creation of relevant and innovative designs that align with the company's mission of advancing decentralized AI.

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What type of projects would a Brand Designer work on at Zero Gravity Labs?

A Brand Designer at Zero Gravity Labs would work on a variety of projects, including creating marketing assets, designing interactive experiences, contributing to social media campaigns, and developing engaging visual content tailored for community events and platforms like Discord.

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Common Interview Questions for Brand Designer
Can you explain your design process for creating brand guidelines?

When creating brand guidelines, I begin by researching the company's values and target audience. I then outline key elements like typography, color palette, and logo usage, ensuring they reflect the brand's essence. Continuous feedback from stakeholders is integral to refine the guidelines.

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How do you prioritize multiple design projects?

I prioritize projects by assessing deadlines, impact, and stakeholder needs. I generally create a timeline and break down tasks to manage my workload effectively, making sure to keep the communication line open with my team and stakeholders for any adjustments.

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What tools do you prefer for graphic design and why?

I prefer using Figma for collaborative design processes and web interfaces due to its flexibility and real-time editing capabilities. For vector designs, Adobe Illustrator is my go-to, while Photoshop is essential for photo editing and creating marketing assets.

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How do you handle feedback on your designs?

I approach feedback as an opportunity for growth. I listen carefully, ask clarifying questions, and evaluate how the feedback aligns with the project goals. I then iterate on my designs to enhance them while staying true to the brand's vision.

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Can you give an example of a successful design project you've completed?

Sure! One successful project was creating a marketing campaign for a product launch. I designed cohesive visual assets for social media, email newsletters, and landing pages, which helped increase engagement rates significantly during the launch.

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What role do you see storytelling playing in design?

Storytelling is crucial in design as it helps communicate the brand's narrative effectively. I strive to ensure that every design element contributes to an emotional connection with the audience, enhancing brand loyalty and engagement.

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How do you stay updated with design trends and tools?

I stay updated by following design blogs, participating in online courses, and engaging with design communities on platforms like LinkedIn and Discord. I also regularly experiment with new tools and techniques to keep my skills sharp.

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Describe how you would design a social media campaign for a new feature launch.

First, I would define the campaign's goals and audience. Next, I would create a cohesive visual style and produce various assets, including graphics, videos, and post templates. Collaboration with marketing teams would be vital to ensure the messaging is aligned across all channels.

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What challenges have you faced in collaborative design projects?

In collaborative projects, challenges often arise from differing opinions among stakeholders. I've found that facilitating discussions and actively listening to diverse viewpoints helps create a more unified design that satisfies all parties involved.

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Why do you want to work as a Brand Designer for Zero Gravity Labs?

I am drawn to Zero Gravity Labs because of its commitment to decentralized AI and community engagement. As a Brand Designer, I believe I can effectively contribute to the team by leveraging my skills to create compelling designs that resonate with the audience and enhance the brand's identity.

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Full-time, remote
DATE POSTED
January 4, 2025

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