Creative Strategy Director

We are seeking an innovative and experienced Creative Strategy Director to join our dynamic team. The ideal candidate will be a visionary leader with a passion for creativity and a strong strategic mindset. You will be responsible for developing and executing creative strategies that align with our clients’ business objectives and drive measurable results. This role requires a blend of strategic thinking, creative expertise, and leadership abilities to shape and steer the creative vision of our agency.

Here’s what you’ll be doing:

Strategic Leadership:

•  Develop and lead the overarching creative strategy for digital and performance marketing campaigns, ensuring alignment with client business goals and market trends.

•  Conduct thorough market research and competitive analysis to inform strategic direction and identify opportunities for innovation.

•  Collaborate closely with cross-functional teams, including account management, media planning, analytics, and development, to ensure cohesive and integrated campaign execution.

Creative Development:

•  Drive the ideation and conceptualization of innovative and engaging content that resonates with the target audience across various digital platforms.

•  Oversee the development of campaign concepts, messaging frameworks, and visual elements, ensuring they are on-brand and strategically sound.

•  Guide the creative team through the entire creative process, from brainstorming and storyboarding to final execution, maintaining high standards of creativity and quality.

Tactical Creative Responsibilities:

•       UGC

o   Recruit creators that align to a client brand brief and needs

o   Build new storyboards and scripts that help drive sales for clients leveraging both important speaking points and visuals

o   Clearly communicate to your designer how to successfully execute on your creative brief and bring the vision to life.

o   Edit and/or work with our editing team to create multiple variations of ads for creative testing including scene sequencing and post-production graphical overlays

•       Non-UGC:

o   Develop new concepts for ads in post-production including both static and visual creative opportunities

o   Clearly communicate with the design team to successfully execute on your creative brief and bring the vision to life.

o   Help clients develop new ideas for studio shoots that can perform well on paid social

Performance Optimization:

• Utilize data analytics tools to track and measure the effectiveness of creative strategies and campaigns, providing actionable insights for continuous improvement.

• Implement A/B testing, multivariate testing, and other performance optimization techniques to refine creative executions and maximize ROI.

•  Stay updated on industry trends, emerging technologies, and best practices to continually enhance the agency’s creative capabilities.

Client Engagement:

•  Build and maintain strong, trust-based relationships with clients, acting as a strategic partner and advisor on all creative matters.

•  Lead client presentations, articulating the strategic rationale behind creative concepts and demonstrating how they align with business objectives.

•  Provide ongoing consultation and support to clients, addressing their feedback, concerns, and evolving needs with agility and expertise.

Team Management:

•  Lead, mentor, and inspire a team of creative professionals, fostering a collaborative, inclusive, and innovative work environment.

•   Manage the allocation of creative resources, ensuring the team is adequately equipped to meet project deadlines and deliver exceptional work.

•   Facilitate professional development opportunities for team members, encouraging continuous learning and growth.

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field; advanced degree preferred.
• 7+ years of experience in a creative strategy role within a digital and performance marketing agency or similar environment.
• Proven track record of developing and executing successful creative strategies that drive measurable results across digital channels.
• Strong understanding of digital marketing channels, including programmatic, paid social, PPC, email, SEO, and affiliate marketing.
• Exceptional leadership and team management skills, with the ability to inspire and motivate a creative team.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• Proficiency in data analysis and performance optimization techniques.
• Creative thinker with a passion for innovation and a keen eye for detail.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

• Competitive salary and extensive benefits & wellness program
• Flexible PTO
• Summer Fridays (also Winter, Spring and Fall Fridays!)
• A flexible, hybrid work model
• Family planning support including an expanded parental leave

• Growth and development initiatives including “5W University”
• Access to season tickets for pro sports teams
• Charitable giving initiatives including company matching donation program and paid volunteer days

NYC Salary Range: $110K-$130K

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications

For more information please visit:www.5wpr.com