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Healthcare Account Executive - job 2 of 3

Company Description

A Place for Mom is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions. As the nation’s largest senior care advisory service, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones across home care, independent living, memory care, assisted living, and more. Established in 2000 as a family business, A Place for Mom employees are deeply committed to the company mission to enable caregivers to make the best senior care decisions. A Place for Mom fosters, cultivates, and preserves a culture of diversity, equity, and inclusion.

Our employees live the company values every day:

  • Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
  • Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
  • Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
  • Win The Right Way: We see organizational integrity as the foundation for how we operate.
  • Embrace Change: We innovate and constantly evolve.

Job Description

Exciting opportunity to join the A Place for Mom team as an outside sales Healthcare Account Executive. You will be the face of A Place for Mom with the hospitals and skilled nursing facilities in your territory and the families being discharged from the facilities as we grow the business. You are responsible for driving lead generation and move-ins to communities from your book of accounts. You are hungry, excited to build relationships with healthcare professionals, and persistent in finding the most effective approaches to grow each account in order to help more families find the care they need.

What You Will Do

  • Work in a fast-paced, growing industry to help families and professional referral sources with seniors urgently needing to be discharged into a community meeting their needs or with a home care agency as they transition out of a hospital or skilled nursing facility
  • Deliver on your target quota of families selecting a senior care option each month by generating daily qualified patient referrals from your assigned market plan accounts
  • Currently maintains a portfolio of clients (social worker, case managers, and discharger planners) specifically in hospitals and skilled nursing centers within this open territory
  • Develop, own, and grow your book of accounts to increase referral volume in your territory
  • Cultivate new contacts within each account through networking, cold calls, and service presentations, following up with each referral source on discharge outcomes to reinforce the value A Place for Mom delivers
  • Educate families on their care options and how they will work with you and a Healthcare Senior Living Advisor to find the right senior living option as they are discharged
  • Work with your partner Healthcare Senior Living Advisors to deliver on your target quota of families in moving into a community or hiring in home care
  • Leverage and analyze reports in our CRM and internal structure to develop and manage your pipeline
  • Pilot new initiatives, tests, and processes (e.g., account scoring, CRM changes) in your territory and provide feedback to improve the tools and resources at your disposal

Qualifications

  • Bachelor’s degree preferred
  • 3-5 years of outside sales experience as an individual contributor with exceptional prospecting and lead generation abilities
  • Knowledge of the Senior Living Industry
  • Hospital/skilled nursing facility sales experience
  • Proven track record of exceeding sales quotas and collaborating with other teams to do so
  • Must be relationship driven with a strategic mindset
  • Successfully demonstrated experience in presenting to target customers and overcoming objections
  • Thrives in a fast-paced, change infused, independent environment with a willingness to roll up your sleeves, test new processes, and get the job done
  • Hungry to learn and improve with a strong competitive approach
  • Expected to travel daily into the accounts in your territory during the 5-day business week (locally)
  • Strong communication skills with both internal and external stakeholders at all levels
  • Effective time management skills
  • Technologically focused and proficient in Microsoft Office, Google Sheets and a CRM (Salesforce preferred)

Additional Information

Schedule

  • You will be in the field daily, working with your Regional Director to build your account plan each week to build, nurture, and grow your accounts to deliver on your monthly targets
  • Your time in the field will include scheduled presentations at accounts, calls, and impromptu drop-ins to meet with case managers, discharge planners, doctors, and the patients being discharged

Compensation

  • Base Salary: $75,000-80,000
  • On Target Earnings: $110,000-115,000+ (Uncapped)
  • Benefits:
    • 401(k) plus match
    • Dental insurance
    • Health insurance
    • Vision Insurance
    • Paid Time Off

Additional Information

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

 

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview. 

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

#LI-JR1

Average salary estimate

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$75000K
$80000K

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What You Should Know About Healthcare Account Executive, A Place for Mom

Join A Place for Mom as a Healthcare Account Executive in Covington, KY, where you'll play a pivotal role in helping families navigate the often complex world of senior care. As the face of our company in hospitals and skilled nursing facilities, your passion for building relationships will shine through as you connect with healthcare professionals and help families find the right care solutions. In this dynamic role, you'll drive lead generation, manage a portfolio of accounts, and directly impact the lives of seniors needing to transition from these facilities. Your day-to-day will be fast-paced and rewarding as you strive to meet your target quota of families selecting senior care options each month. It’s all about the connections you create and the lives you change! With your experience in outside sales, strong prospecting skills, and a deep knowledge of the senior living industry, you'll cultivate new contacts through networking and insightful presentations. Your contributions will help us grow A Place for Mom's mission—bringing compassionate, personalized care options to families who need it most. Embrace the opportunity to innovate while collaborating with your team, all while making a meaningful impact in your community.

Frequently Asked Questions (FAQs) for Healthcare Account Executive Role at A Place for Mom
What are the primary responsibilities of a Healthcare Account Executive at A Place for Mom?

The primary responsibilities of a Healthcare Account Executive at A Place for Mom include driving lead generation from hospitals and skilled nursing facilities, managing and growing a portfolio of client accounts, and educating families about their senior care options. You’ll also work closely with Healthcare Senior Living Advisors to increase referrals and ensure families find the right care solutions.

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What qualifications do I need to apply for the Healthcare Account Executive role at A Place for Mom?

To apply for the Healthcare Account Executive role at A Place for Mom, candidates should ideally hold a bachelor’s degree and possess 3-5 years of outside sales experience. Knowledge of the senior living industry and a proven track record of exceeding sales quotas are also essential qualifications.

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How can a Healthcare Account Executive increase referral volume at A Place for Mom?

A Healthcare Account Executive can increase referral volume at A Place for Mom by developing strategic relationships within their assigned accounts, actively networking, and following up diligently on referrals. Leveraging CRM analytics can also guide the development of targeted strategies to enhance referrals and ultimately help families in need.

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What type of environment does a Healthcare Account Executive work in at A Place for Mom?

Healthcare Account Executives at A Place for Mom work in a fast-paced and dynamic environment, where independent initiative is key. The role requires the ability to adapt to change, test new approaches, and thrive amidst the challenges of meeting referral goals while collaborating effectively with internal teams.

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What is the expected salary range for a Healthcare Account Executive at A Place for Mom?

The expected salary range for a Healthcare Account Executive at A Place for Mom is between $75,000 and $80,000 with the potential to earn over $110,000 in on-target earnings. This uncapped commission structure allows for high earning potential based on performance.

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Common Interview Questions for Healthcare Account Executive
Can you describe your experience in outside sales and how it relates to the Healthcare Account Executive role?

When answering this question, highlight your outside sales experience, emphasizing skills in prospecting, relationship-building, and exceeding quotas. Be sure to share specific examples that demonstrate your ability to engage with healthcare professionals and families effectively.

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How would you approach lead generation in a new territory as a Healthcare Account Executive?

Discuss strategies such as networking with local healthcare professionals, leveraging personal connections, and utilizing CRM tools to analyze data for targeted outreach. Highlight your proactive mindset and commitment to solving challenges creatively.

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What do you understand about the senior living industry and its current challenges?

Provide a brief overview of the senior living industry, mentioning current trends, challenges, and the importance of adapting to caregiver needs. Show your awareness of the unique circumstances families face when seeking senior care options.

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How do you build and maintain relationships with referral sources?

Outline your approach to relationship-building, which may involve regular communication, personalized follow-ups, and hosting informational presentations. Emphasize the importance of trust and understanding the needs of referral sources.

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What strategies would you employ to educate families on their senior care options?

Talk about your ability to tailor presentations to meet the needs of families, using a compassionate approach. Highlight your skills in addressing concerns and providing clear information about available resources and how A Place for Mom can assist.

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Describe a time you exceeded a sales target. What did you do to achieve this?

Share a specific example of when you surpassed a sales goal, detailing the strategies and actions you took. Focus on what you learned from that experience and how it prepared you for future success.

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How would you handle objections from healthcare professionals about A Place for Mom’s services?

Discuss your approach to addressing objections, including listening carefully, validating concerns, and providing clear, fact-based responses. Mention any techniques you utilize to turn objections into opportunities for education.

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What role does teamwork play in achieving your goals as a Healthcare Account Executive?

Emphasize the importance of collaboration with colleagues and partners. Discuss how teamwork can enhance the referral process and improve overall outcomes for families seeking senior care.

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How do you prioritize your accounts and time effectively in a fast-paced environment?

Explain your methods for prioritizing tasks and managing time, such as setting daily goals, utilizing CRM tools for organization, and ensuring consistent follow-ups. Stress the balance between being proactive and responsive.

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Why do you want to work at A Place for Mom as a Healthcare Account Executive?

Reflect on A Place for Mom’s mission and values, connecting them to your personal motivations. Express your enthusiasm for contributing to a service that greatly impacts caregivers and families in need of reliable support.

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A Place for Mom’s mission is to enable caregivers to make the best senior living decisions. We simplify the process of finding the right senior care solution by offering deep knowledge, critical information, personalized and unbiased guidance, and...

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Full-time, on-site
DATE POSTED
February 24, 2025

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