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Associate Brand Manager, Ocular Surface

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on XFacebookInstagramYouTubeLinkedIn and Tik Tok.

AbbVie is an equal opportunity employer, and dedicated to fostering an inclusive, flexible, and supportive workplace that values and respects every individual. We are committed to operating with integrity, driving innovation, transforming lives, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability. We ensure a fair and inclusive recruitment process without discrimination against any employee or applicant because of, and not limited to, race, religion, age, physical or mental disability, gender identity or expression, sexual orientation, or marital status. Our hiring process is flexible and accessible, so if you have any specific requests or accessibility requirement, please feel comfortable to let our team know by emailing [email protected] or speaking with your Recruiter and we'll make any necessary adjustments to accommodate your needs.

Job Description

As an integral member of the brand marketing division, the Associate Brand Manager will support the development and execution of innovative marketing strategies to enhance the visibility and growth of our product portfolio in retail. You will collaborate closely with cross-functional teams, including sales, research and development, and finance, to ensure brand alignment and achieve business objectives

NOTE: Some travel may be required for this role.

KEY DUTIES AND RESPONSIBILITIES

  • Contribute to the agreed sales targets and brand team goals for the Ocular Surface business
  • Contribute to brand plan development and tactical implementation 
  • Lead promotional material development and messaging to support Key Account Manager(s) and trade advertising
  • Lead artwork development to support banner group promotional activities
  • Coordinate the communication of product related information to wholesalers, banners, pharmacies and where applicable, consumers
  • Support promotional focus and efforts of the contract pharmacy field force
  • Work collaboratively with Glaucoma National Sales Manager(s) for Ophthalmology sales team engagement and positioning of ocular surface brands
  • Lead material availability through third party material storge and distribution vendor
  • Effectively analyze customer insights, brand performance, market trends, and the competitive landscape to inform strategic plan, ongoing tactics and monthly reporting
  • Coordination of the promotional budget and project spend, including procurement requirements
  • Coordinate the communication of product related information within the organization  
  • Participate in idea generation and development of cycle meeting agendas and activities
  • Manage external third-party vendors and meet all related internal procurement and compliance requirements
  • Ensure all business activities comply with the relevant Acts, legal demands, including Medicines Australia, MTAA, consumer advertising codes and ethical standards.
  • Report any adverse event within 24 hours as per AbbVie’s policies and procedures.
  • Proactively participate in AbbVie’s WHS programs, adhere to policies and promote a safe work environment at all times.
  • Adhere to AbbVie’s internal codes of conduct and compliance processes.
  • Other ad hoc duties such as administrative duties, as requested.

Qualifications

  • Bachelor degree in Marketing, Business or similar 
  • Minimum of 3 years’ experience in a sales/marketing/project management/administration role, with a focus in healthcare or pharmaceuticals 
  • Excellent written and verbal communication skills, analytical skills and strategic ability to analyse data to generate actionable insights
  • Excellent time management skills and ability to prioritise tasks/ projects
  • Proven track record of achieving targets/ goals, working independently and as part of a team
  • Capability to think strategically and success in leading a project and a project team
  • Excellent knowledge of computer based programs including excel and PowerPoint
  • Experience within consumer health markets, trade marketing or working in ophthalmology or eye care therapeutics desirable

Flexibility and Availability: In line with Australia’s 'Right to Disconnect' legislation, we recognise and respect employees' right to refuse contact outside of their working hours, unless such refusal is deemed unreasonable. As we operate in an international, matrixed environment, there may be occasions where your role requires participation in business meetings outside of standard hours. We value and support flexibility and appreciate your willingness to occasionally accommodate these requests to ensure effective collaboration and communication within our global team.

Additional Information

WAYS WE WORK

  • All For One Abbvie; We weigh all decisions against the common good. We inspire, share and create as a team. We solve problems for all rather than serving our immediate team.
  • Decide Smart & Sure; We make intelligent decisions to create the best outcomes. We act quickly, embrace experimentation, and learn what doesn’t work and get on to what does.
  • Agile & Accountable; We streamline and eliminate unnecessary obstacles. We plan but adapt as we go. We delegate and make tough decisions to ensure focus on results, staying keenly aware of the urgency in all we do.
  • Clear & Courageous; Open, honest, candid dialogue is core to our work and how we act with each other. We share information freely and continuously to find solutions. We admit mistakes. We grow stronger by putting the courage of our conviction to the test.
  • Make Possibilities Real; We question with endless curiosity. We’re never satisfied with good enough—patients depend on us to deliver more. We challenge ourselves to find creative, constructive solutions to turn possibilities into reality.

CODE OF CONDUCT & BUSINESS INTEGRITY STATEMENT

  • AbbVie is committed to observing high integrity and ethical standards in all its business dealings with our customers, with each other, business partners and suppliers. 
  • AbbVie as a responsible corporate citizen will adhere to these standards, as well as to local, national and international laws. 
  • All AbbVie employees are responsible for maintaining the Company’s reputation for conduct in accordance with the highest level of business integrity, ethics and compliance with the law. 
  • Soliciting and/or accepting/attempting/offering bribes or any illegal gratification is therefore cause for immediate dismissal. 
  • AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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Average salary estimate

$72500 / YEARLY (est.)
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$60000K
$85000K

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What You Should Know About Associate Brand Manager, Ocular Surface, AbbVie

Are you ready to take a significant step in your marketing career? Join AbbVie as an Associate Brand Manager for our vibrant Ocular Surface portfolio in Mascot, NSW! At AbbVie, our mission is clear: to discover breakthrough medicines that tackle some of the toughest health challenges today. In this role, you'll be an essential part of our brand marketing team, driving innovative strategies to enhance the visibility and growth of our eye care products. You will collaborate with various teams, including sales, research and development, and finance, ensuring that our branding aligns perfectly with our business objectives. Your day-to-day will involve leading the development and messaging of promotional materials, analyzing market trends, and coordinating effective communication with external vendors and stakeholders. If you have a keen analytical mind, outstanding communication skills, and a passion for healthcare marketing, then you might just be the perfect fit for our team! And don't worry, we value work-life balance, so while some travel may be required, we respect your time outside of work hours. Come work with us at AbbVie, where you can make a meaningful impact on people's lives!

Frequently Asked Questions (FAQs) for Associate Brand Manager, Ocular Surface Role at AbbVie
What responsibilities will the Associate Brand Manager at AbbVie have?

As an Associate Brand Manager at AbbVie, you will be responsible for contributing to sales targets and brand goals for the Ocular Surface business, leading the development of promotional materials, and coordinating communications related to our product offerings. You'll analyze customer insights to inform strategic plans and work on managing the promotional budget. Your role will involve significant collaboration with various teams to ensure brand alignment.

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What qualifications do I need to apply for the Associate Brand Manager position at AbbVie?

Applicants for the Associate Brand Manager position at AbbVie should have a Bachelor's degree in Marketing, Business, or a similar field. Additionally, a minimum of three years' experience in sales, marketing, or project management, particularly within healthcare or pharmaceuticals, is essential. Strong analytical skills and excellent communication abilities are also key to succeeding in this role.

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Is experience in ophthalmology necessary for the Associate Brand Manager role at AbbVie?

While experience in ophthalmology or eye care therapeutics is preferred for the Associate Brand Manager role at AbbVie, it's not strictly necessary. However, a background in consumer health markets or trade marketing would be advantageous. Candidates are encouraged to demonstrate their strategic thinking and project management capabilities.

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What type of projects will the Associate Brand Manager at AbbVie engage in?

The Associate Brand Manager at AbbVie will engage in various projects, including the development of promotional strategies and materials for the Ocular Surface brand. You will also coordinate initiatives related to market analysis, budgeting, and compliance with industry regulations. The role offers a dynamic environment where you can lead projects and collaborate across different departments.

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How does AbbVie support work-life balance for the Associate Brand Manager?

AbbVie values the well-being of its employees, and as such, promotes a respectful work-life balance. While the Associate Brand Manager role may involve some travel and participation in international meetings outside of standard hours, AbbVie advocates for employees' right to disconnect after work hours, fostering a flexible and supportive workplace culture.

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Common Interview Questions for Associate Brand Manager, Ocular Surface
Can you describe your experience with market analysis for healthcare products?

When answering this question, focus on specific projects where you conducted market research, analyzed competitive landscapes, and derived insights that influenced marketing strategies. Highlight how your findings led to actionable improvements in brand positioning or promotional activities.

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What strategies would you implement to enhance brand visibility?

In your response, discuss various strategies such as digital marketing campaigns, social media engagement, and partnerships with healthcare professionals. Mention how data-driven decision-making can optimize these strategies for greater impact.

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How do you handle tight deadlines and multiple projects?

Employ concrete examples to illustrate your time management skills. Talk about prioritizing tasks, using project management tools, and communicating effectively with team members to ensure that all projects are completed on time and at high quality.

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Describe a time when you led a cross-functional team project.

Provide a specific anecdote where you successfully led a project involving members from different teams. Emphasize your role in conflict resolution and ensuring all stakeholders were aligned towards common goals.

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What techniques do you use to motivate and engage your team?

Share your approach to fostering an inclusive team culture, such as regular feedback sessions, celebrating successes, and encouraging open communication. Relate it back to how these techniques improved team collaboration and productivity.

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How would you approach developing promotional materials for a new product?

Outline a process that involves conducting audience research, collaborating with creative teams, and utilizing customer insights to shape the messaging. Highlight the importance of compliance with medical regulations in your planning.

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Can you provide examples of how you've used data to inform a marketing strategy?

Discuss specific instances where you analyzed data metrics to inform decision-making. Highlight how data insights led to adjustments in marketing strategies that yielded positive results.

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What do you see as the biggest challenges in the Ocular Surface market?

Discuss trends within the ocular health space, such as emerging competitors or changing consumer behaviors. Emphasize how being aware of these challenges can influence proactive marketing strategies.

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How do you ensure compliance with industry regulations in your marketing activities?

Share your understanding of relevant industry regulations, including Medicines Australia guidelines. Describe your methodology for designing compliant materials and collaborating with legal teams during the process.

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Why do you want to work for AbbVie as an Associate Brand Manager?

Articulate your alignment with AbbVie's mission and values. Highlight your passion for healthcare marketing and how your goals match AbbVie's commitment to innovation and transforming lives.

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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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March 24, 2025

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