Associate Director, International Marketing - Immunology (Gastro)

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

This position supports the development and execution of the marketing strategies and tactics through Multi-Channel Marketing (MCM) at the Global, Areas, and Country-Affiliate level across all Crohn’s disease (CD) brands.  Collaborates and engages with a cross functional team, which includes (but not limited to): customer excellence, market access, medical affairs, regulatory, legal, health economics, public affairs, medical and regulatory review, patient relations, business insights, OEC, and global learning.

Key Responsibilities Include:

• Develop Multi-Channel Marketing strategy for CD brands
• Ensure channel capabilities are available and ready to implement at Area and Affiliate levels
• Support implementation of ACE
• Generating marketing insights that inform strategic and tactical plans
• Identify commercial opportunities that advance efforts towards the brand objectives and goals
• Creating and driving multi-stakeholder initiatives within the overall brand strategy, as well as leading communication strategy
• Developing marketing tools/resources to optimize impact and advancing them efficiently through the formal approval process
• Lead marketing activities like segmentation/targeting/positioning, promotional materials/tactics, advertising, promotion, within assigned budget.
• Support affiliates in the context of HCP promotion through innovative and impactful strategies & tactics
• Managing budgets and maximizing resources
• Contribute to AbbVie’s leadership position in Gastroenterology
• Project management & working with vendors and other agencies to lead creative and communication strategy
• Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals
• Contribute within area of responsibility to business and marketing plans process.
• Partner with cross-functional teams and build external partnerships.
• Influence business leaders and effectively collaborate cross-functionally to deliver business results.

Key Stakeholders: 

• Gastroenterology  GBTLs, Global Brand Marketeers 
• Customer Excellence, MCM team, Learning team 
• Global Public Affairs, Global Medical Affairs, Global HEOR 
• BTS, Digital team, MABI 
• Areas Leads 
• Prioritized Affiliates Business Unit Managers and local Brand Teams 

• Bachelor’s Degree required.
• 7-10 years of experience.
• Proven marketing experience with increased proficiency in all marketing skills.
• Previous cross franchise/cross channel marketing experience preferred.
• Digital communication experience. 
• Ideally Area and/or several Affiliates exposure. 
• Strategic thinker and organizational skills, able to define well-structured execution plans.
• Planning, organizing and managing multiple projects. 
• Strong implementation skills and experience. 
• Networking skills and effective communication that builds effective working relationships with a broad range of internal cross-functional stakeholders.  
• Good communication skills and the ability to inspire teams utilizing effective written and oral communication.
• Knowledge of digital and CRM tools.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our short-term incentive programs. ​
• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

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