Marketing Data Analyst

As a Marketing Data Analyst at Carry1st, you will uncover insights from player data and acquisition campaigns, leading to strategic recommendations and optimizations for cost-efficient customer acquisition. Your responsibilities will include analyzing trends using advanced analytics, creating dashboards to visualize key performance indicators, and collaborating with cross-functional teams to answer critical business questions.

To excel as a Marketing Data Analyst at Carry1st, you should have a strong understanding of mobile advertising, experience with key funnel metrics like CTR, CVR, and CPI, and proficiency in SQL. Familiarity with tools such as Tableau and Python is a plus. Moreover, strong analytical skills and excellent communication abilities are essential for working with diverse teams.

In the Marketing Data Analyst role at Carry1st, you will ensure data accuracy and integrity. This involves establishing best practices to create a reliable source of truth for analytics. Managing data effectively is vital for generating insights and making informed strategic recommendations for the marketing acquisition process.

At Carry1st, you can expect a dynamic and diverse company culture. We operate fully remotely across more than 25 countries, promoting inclusivity and a collaborative spirit. Our team is dedicated to innovation in gaming and fintech, offering exciting opportunities for personal and professional growth.

Carry1st offers a range of benefits for its Marketing Data Analysts, including a remote working allowance, co-working excursions to meet colleagues globally, and opportunities for professional development. Additional perks include social events, regular learning sessions, awesome equipment, and even a paid day off on your birthday.

Effective analysis techniques include A/B testing and cohort analysis, which provides insight into user behavior and campaign effectiveness. Be prepared to talk about statistical models you've applied in past projects and how you've leveraged data to drive marketing decisions.

Ensuring data accuracy involves verifying data sources, implementing validation checks, and regularly auditing reports. During interviews, be ready to explain specific processes you've put in place to ensure the reliability of your analyses.

As a Marketing Data Analyst, key metrics such as Customer Acquisition Cost (CAC), Conversion Rates, and Customer Lifetime Value (CLV) are critical. Be prepared to discuss how these metrics inform your strategies and the campaigns you've optimized based on your findings.

In a past role, I conducted an A/B test comparing two email marketing strategies. The variant that utilized personalized subject lines resulted in a 25% higher open rate. Being able to explain the insights gained and decisions made from your tests can showcase your analytical abilities.

I approach collaboration with clear communication and by actively listening to team members. Discuss your experience in working alongside marketing, product, and data teams to aggregate insights and achieve common goals.

Tools like Tableau and Google Data Studio are my go-to for data visualization and reporting. Highlight how you've utilized visualizations to convey complex data insights effectively to stakeholders.

Describe the problem, the analytical methods you used, and how you arrived at a solution. Include what impact your solution had on the business to demonstrate your problem-solving skills.

I prioritize tasks based on urgency and impact, using project management tools like Trello or Asana. Share your method for keeping track of deadlines and maintaining focus on key objectives.

To answer, reflect on your relevant experiences, your passion for gaming and fintech, and the skills that align with Carry1st's mission. Connecting your goals with the company's vision can demonstrate your fit for the role.

I regularly read industry publications and participate in webinars. Providing examples of specific trends you’ve applied to your work can substantiate your strategy and commitment to keeping your knowledge current.