Marketing Data Analyst

As a Marketing Data Analyst at Carry1st, your core responsibilities will include generating insights from marketing data, optimizing acquisition campaigns through advanced analytics, developing dashboards for performance visualization, and designing A/B tests to validate marketing strategies. Your role is pivotal in transforming data into actionable recommendations that drive customer acquisition and enhance operational efficiencies.

To qualify for the Marketing Data Analyst position at Carry1st, you should possess a strong understanding of the mobile advertising ecosystem and be fluent in key metrics such as CTR, CVR, and LTV. Additionally, proficiency in SQL is essential. Familiarity with tools like Tableau and Python is advantageous, along with robust analytical skills and the capacity to communicate effectively across teams.

Carry1st is committed to the growth of its employees, offering various learning and development opportunities for Marketing Data Analysts. These include attending courses, conferences, and training events that help enhance your analytical and technical skills. The dynamic nature of our work also provides a unique platform for professional growth in the gaming and fintech sectors.

Working at Carry1st offers a unique experience for Marketing Data Analysts due to its fully remote structure, enabling you to collaborate with a diverse team across 25+ countries. The blend of gaming and fintech creates an exciting, fast-paced environment where your insights directly influence company strategy. The company culture emphasizes personal ownership, allowing you to benefit from the impact you create.

At Carry1st, the team dynamics for a Marketing Data Analyst are collaborative and forward-thinking. You will engage with cross-functional teams, particularly Marketing, Product, and Data teams, ensuring that your analytical solutions align closely with business objectives. This environment fosters open communication and shared learning, creating a supportive space for professional contributions and innovations.

In your response, discuss your methodology: start with understanding the business goals, gather relevant data, and apply analytical techniques to derive insights. Emphasize the importance of continuous testing and optimization based on your findings to drive effective marketing strategies.

Mention your focus on metrics like CTR, CVR, CPI, ARPU, Retention, and LTV. Explain how each metric informs different aspects of user acquisition with examples of tracking and interpreting these metrics to adjust campaigns for maximum ROI.

Outline the objective of the A/B test, the hypothesis you tested, and the results. Discuss how you analyzed the data, made decisions based on the outcomes, and how those insights shaped future marketing strategies. This showcases your analytical and decision-making skills.

Stress the importance of data validation processes, creating a 'single source of truth' for data retrieval, and cross-checking against multiple sources. This approach underlines your meticulous attention to detail and dedication to providing accurate insights.

Discuss your proficiency with tools like Tableau or similar platforms, explaining how they enable you to create clear, intuitive dashboards that communicate complex data effectively. Highlight any specific features you find particularly useful for marketing analysis.

Share a story that illustrates your critical thinking and problem-solving skills in ambiguous situations. Describe how you approached the problem, the steps you took to gather more data, and how you drew conclusions to inform decision-making.

Your answer should reflect your passion for the industry. Mention following industry blogs, participating in related webinars, and engaging in forums or communities dedicated to mobile gaming and advertising trends. Continuous learning showcases your dedication and proactivity.

Discuss your approach to simplifying complex data. Share techniques such as storytelling, using visuals, and focusing on actionable insights that resonate with the audience's goals, ensuring they understand the implications of the data.

Provide an example from your previous experience where your analysis led to improved performance of a campaign or project. Describe the situation, your recommendations, and the tangible results achieved as a result of implementing your insights.

Your response should connect your personal and professional ambitions with Carry1st’s mission and values. Express your enthusiasm for contributing toward the gaming and fintech sectors, and how the company’s innovative environment aligns with your career goals.