Associate Director, Market Access Marketing - VRAYLAR

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

The Associate Director, Market Access Marketing – VRAYLAR, will be responsible for the development and execution of US Market Access strategies and tactics for VRAYLAR, an oral atypical antipsychotic indicated for several mental health disorders.

Working as a member of AbbVie’s US Market Access organization, this individual will lead strategies and tactics related to payer value propositions and marketing mix, with the goal of ensuring appropriate patient access to VRAYLAR across all US payer channels (i.e. Commercial, Medicare, Medicaid, and VA).  This role will function as the US Market Access subject matter expert as part of and in collaboration with members of the VRAYLAR Integrated Brand Team, including Brand Marketing, Sales, Medical Affairs, and HEOR, among other cross-functional teams. This individual will be expected to leverage data, analytics, and a strong strategic mindset in all assigned areas of the marketing and contracting components of the business, including providing positive leadership and alignment to the AbbVie Ways of Working.

Key Responsibilities Include (but are not limited to):

• Develop Payer positioning and pricing strategy for VRAYLAR across US payer channels within a highly genericized and competitive market.
• Formulate and adjust Market Access business plans and actions to achieve Psychiatry franchise business and financial market access objectives and goals.
• Develop and execute Market Access Marketing strategies and tactics, including Payer Value Propositions, to accomplish access-specific objectives throughout the lifecycle of the brand.
• Proactively monitor and engage on US government and/or payer policy that has the potential to affect access to VRAYLAR.
• Focus on and triangulate market dynamics, constituents’ needs, and business priorities to determine best, market-advantaged course of action.
• Effectively orchestrate communication and drive strategic alignment across multiple stakeholders, including the US Market Access Leadership team, Account Management teams, VRAYLAR Brand team, Medical Payer Strategy (MPS), HEOR, Marketing Analytics and Business Insights (MABI), Finance, Sales, and Government Affairs/Advocacy teams.
• Develop and execute communication plans and associated content to regularly update key internal stakeholders about Vraylar-specific Market Access topics (i.e. Brand and Market Access leadership).
• Will share leadership responsibilities for key cross-functional business updates, including but not limited to SP2 (Strategic and tactical planning), brand Fast Start, and brand Ops meetings.

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is required

Basic:

• Bachelor’s Degree required
• 7 years of combined pharmaceutical experience, including US Managed Healthcare (Market Access), Marketing, and/or Sales
• Proven ability to work cross-functionally and drive results
• Thorough understanding of reimbursement and payer environment
• Strong knowledge of Health Economics and Real-world Evidence
• Customer-centric mindset
• Strong communication skills

Preferred:

• Master’s Degree
• Experience in multiple US Payer channels:  Commercial, Medicare, Medicaid, Institutional and other Gov’t (i.e. VA / DOD)
• Experience in multiple US reimbursement modalities: buy and bill, retail, specialty, institutional and government
• Previous Psychiatry experience

Key Leadership Competencies:

• Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance.
• Confident presenting to senior leadership as the face of Vraylar.
• Learns fast, grasps the “essence” and can change the course quickly when necessary.
• Raises the bar and is never satisfied with the status quo.
• Cultivates a learning environment, open to suggestions and experimentation for improvement.
• Embraces the ideas of others, nurtures innovation, and manages innovation to reality.
• Positive, solutions-oriented attitude

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

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AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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