Marketing Manager I/II - Gastroenterology - job 2 of 4

As a Marketing Manager I/II for Gastroenterology at AbbVie, you'll be responsible for executing omnichannel promotional strategies for SKYRIZI. This involves developing and implementing various digital tactics to enhance HCP engagement, collaborating with cross-functional teams, tracking promotional budgets, and staying aware of market trends that influence your tactical planning.

Candidates for the Marketing Manager I/II - Gastroenterology position at AbbVie should hold a BA/BS degree and possess a minimum of 3 years of pharmaceutical industry experience, including at least 2 years in marketing. Strong communication skills, financial literacy, and a high level of proficiency in digital marketing and omnichannel strategies are additional key qualifications.

Successful Marketing Managers at AbbVie should demonstrate strong creative and conceptual thinking skills, exceptional communication abilities, and a solid understanding of digital marketing. Because this position involves collaboration across multiple stakeholders, interpersonal skills and the ability to work well in team settings are critical.

AbbVie is committed to enhancing professional development and growth for its Marketing Managers, particularly in the Gastroenterology department. They provide a dynamic work environment and opportunities for training, which helps you stay updated with the latest trends and practices in marketing, while also offering resources for collaboration and support in project execution.

A typical workday for a Marketing Manager I/II at AbbVie involves collaborating with various departments to ensure strategic alignment in marketing efforts, developing promotional materials, analyzing market dynamics, and interfacing with key stakeholders to track project initiatives. Additionally, you will be involved in brainstorming sessions to create innovative marketing strategies that resonate with healthcare professionals.

In discussing your experience with omnichannel marketing strategies, focus on specific campaigns where you successfully integrated various channels. Highlight your ability to analyze consumer behavior and tailor messages accordingly, as well as any metrics that demonstrate the effectiveness of your approach.

When answering how you manage cross-functional collaboration in marketing, share examples of how you facilitated teamwork among different departments. Emphasize your communication skills, methods for aligning team goals, and any challenges you overcame to achieve successful outcomes.

In your response, list relevant digital marketing tools and platforms you've utilized in your previous roles. Highlight any specific experiences with analytics tools, advertising platforms, or customer relationship management software that enhanced your marketing efforts.

Discuss your strategies for staying current with pharmaceutical marketing trends. This could include subscribing to industry publications, attending webinars, or engaging with professional networks. Mention how these practices have influenced your marketing strategies at previous jobs.

In your response, you can illustrate the importance of creativity in separating brands from competitors. Share examples from your work where innovative ideas led to successful marketing campaigns, and explain how creativity can enhance HCP engagement.

Be prepared to tell a compelling story about a specific challenge you encountered in marketing and the steps you took to overcome it. Focus on the thought process behind your solution and the results that followed, showcasing your problem-solving skills.

When discussing your approach to managing a marketing budget, explain how you prioritize spending based on the goals of the campaign. Highlight any tools or methodologies you use to track expenses and assess the return on investment of your marketing initiatives.

In answering this question, describe the key performance indicators (KPIs) you use to evaluate campaign success. Discuss your methods for collecting data and making adjustments based on metrics, and illustrate with examples from your past experiences.

Share your views on the attributes that contribute to a successful marketing team. Highlight elements like collaboration, diversity of skills, open communication, and a shared vision, emphasizing how you foster these qualities in a team setting.

Your answer should reflect your alignment with AbbVie's mission and values. Talk about your passion for healthcare, interest in the pharmaceutical industry, and how your skills can contribute to the brand's success in improving patient outcomes.