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Channel Account Manager (Public Sector)

About the role

Abnormal Security is looking for a Public Sector Channel Account Manager to join our Channel Management Team. The team leverages channel partners to drive growth and sales productivity.  They drive collaboration and engagement with partners via account mapping sessions, develop Partner Account Plans, partner with marketing to execute channel-marketing events, recruit and onboard new partners, and support the sales teams that they are mapped to.

They build strong relationships with key information security channel partners throughout the region, including both National Partners and local headquartered regional partners.  The team is highly analytical and detail oriented, and are able to adapt as they deal with the different personals within a partner (CEO, Sales and Technical leadership, AEs, SAs, etc).  They leverage strong written and verbal communication and presentation skills and are able to clearly and effectively articulate Abnormal Security's value, and help partners understand how Abnormal will be critical to their business growth and strategic initiatives.

What you will do

  • Meet and exceed partner-sourced pipeline and booking targets (New Business Meetings, pipeline $ goals, % of total pipeline and bookings that are partner-sourced, etc)
  • Work with Abnormal Security channel and sales leadership to identify the right partners for us to target and recruit.  This will include a set of national partners, regional partners, and eventually MSSPs.  
  • Develop a go to market strategy and Partner Account Plans with our top partners that include a set of agreed upon set of sales goals, marketing goals, and certification goals.   
  • Put together a channel enablement plan in place with the key target partners for both the sales and technical teams.
  • Create a demand generation strategy with the key partners alongside the Abnormal Security channel marketing team to drive customer demand in territory. 
  • Work with the sales teams in your region to determine which prospects they deem their top targets to connect them with the right partners to help them to create a measurable channel sourced pipeline.   
  • Regular interaction with partner principals, executives, and sales and sales management at existing and prospective partners
  • Drive alignment between Abnormal Field Leadership (RD, SE Manager, etc) and key partner regional leaders
  • Write and distribute Partner Win Wires every month to maintain and gain partner mindshare
  • Ensure that Abnormal-sourced opportunities are brought to our Focus Partners (as opposed to fulfilled via opportunistic partners)
  • Conduct regular sales training presentations with partner sales teams to ensure they understand and can articulate Abnormal Security's product and services
  • Work with the Marketing team to drive marketing programs with key partners and ensure that activities tie back to a successful ROI
  • Assist with driving pipeline, sales qualification, and closing of business
  •  Develop and execute a regional strategy for recruiting new channel partners as needed to support growth
  • Maintain up-to-date knowledge of Abnormal Security's competitive positioning in the marketplace
  • Oversee relationship building activities and account mapping activities between Abnormal Security's sales organization and partners in the territory
  • In addition to core responsibilities and deliverables, you take responsibility for one or more National Partner relationships with specific monthly/quarterly activities that help Abnormal drive the National Partner relationship further (organize sales and technical enablement sessions;  partner account org mapping;  executive relationship building; etc)
  • Become a Subject Matter Expert on any number of channel topics (Deal Reg;  Account Plans;  PG plans;  new PG initiatives; etc) and then share these best practices with other CAMs through formal and informal enablement
  • Develop expertise in different areas of Partner Program Operations (Requirements / Benefits, Enablement and Certification paths, other Partner Program, SPIFF payment platforms, etc) and take an active leadership role in getting these implemented at Abnormal
  • Become a trusted advisor to senior Sales and SE leadership for anything related to the business and territory

Must Haves 

  • Ability to apply a channel methodology that you have successfully implemented in the past to this role
  • SLED and/or Federal Channel Management experience is required
  • Know who to work with and which partners can move the needle in the territory
  • Be a good presenter: ability to help partners clearly understand what pain points Abnormal Security can alleviate for their customers
  • Strong follow through with channel partners to turn the trainings and demand gen sessions into pipeline
  • Good at conflict resolution between partners, reps, and customers when needed
  • Organizational skill is key to good channel management.  Being quick to respond to inquiries in a timely manner as well as not letting tasks fall through the cracks.
  • Grit; ability to find success in an early-stage environment without all the resources/teams available to much larger organizations 
  • Good understanding of how to leverage other departments including Sales Engineering, Marketing, BDRs, Product and Customer Success
  • In addition to excelling at the core responsibilities and deliverables, you are considered by local Sales and SE leadership as a key “go-to” person to help with aspects outside pure channel-related topics (i.e. hiring, territory changes, QBRs, team structure, etc)

 

#LI-TC1



At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.

Base salary range:
$140,300$165,000 USD


At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.

Base pay range:
$140,300$165,000 USD
San Francisco/New York Base pay range:
$140,300$165,000 USD

Average salary estimate

$152650 / YEARLY (est.)
min
max
$140300K
$165000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Channel Account Manager (Public Sector), Abnormal

Join Abnormal Security as a Channel Account Manager focused on the Public Sector, where you'll play a crucial role in expanding our channel partnerships and driving sales productivity. In this dynamic position, you'll collaborate with various channel partners, from national players to regional stars, creating tailored Partner Account Plans and executing impactful channel-marketing events. Your analytical skills will shine as you engage with key information security partners, crafting strategies that align with their business needs and help them achieve their goals. Communication is key—both written and verbal—as you articulate how Abnormal Security can provide significant value to their growth initiatives. You'll be hitting targets like partner-sourced pipelines and focusing on recruitment for national partners and MSSPs, so a solid understanding of SLED and Federal Channel Management is a must. You’ll utilize marketing strategies with our channel marketing team to boost customer demand in your area by conducting regular sales training for partner teams. This role isn’t just about relationships; it’s about being analytical, organized, and a proactive problem solver in a fast-paced environment. If you're passionate about security, enjoy building strategic partnerships, and excel in a collaborative setting, come make a real difference at Abnormal Security today!

Frequently Asked Questions (FAQs) for Channel Account Manager (Public Sector) Role at Abnormal
What are the responsibilities of a Channel Account Manager in the Public Sector at Abnormal Security?

As a Channel Account Manager in the Public Sector at Abnormal Security, your primary responsibilities will include developing strategic partnerships with channel partners, driving collaboration through effective account mapping and Partner Account Plans, and executing targeted marketing initiatives. You will also be tasked with meeting and exceeding partner-sourced pipeline goals, conducting sales training for partner teams, and maintaining strong relationships with executives at partner organizations to ensure success and alignment with their business strategies.

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What qualifications are required for the Channel Account Manager position at Abnormal Security?

A successful Channel Account Manager at Abnormal Security must have proven experience in channel management, particularly in SLED or Federal channels. Strong presentation skills, a solid understanding of analytical methodologies, and the ability to resolve conflicts are essential. Additionally, candidates are expected to have deep knowledge of key partners in the territory and prior experience in developing go-to-market strategies will be highly advantageous.

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How does Abnormal Security support its Channel Account Managers in achieving their goals?

At Abnormal Security, Channel Account Managers receive comprehensive support from various teams, including access to marketing resources and collaboration with sales leadership to identify strategic partners. The company emphasizes regular training sessions and enables partners with the necessary tools to articulate Abnormal's value effectively. Additionally, resources will be provided to create detailed demand generation strategies and account plans tailored to specific market needs.

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What is the pay range for the Channel Account Manager role at Abnormal Security?

The base salary range for the Channel Account Manager role at Abnormal Security is between $140,300 and $165,000 USD. Compensation packages may also include bonuses and restricted stock units (RSUs), depending on the candidate's experience and qualifications, along with a variety of benefits designed to support the well-being of our employees.

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What skills are important for success as a Channel Account Manager at Abnormal Security?

To thrive as a Channel Account Manager at Abnormal Security, essential skills include strong organizational abilities, excellent communication, and presentation skills, as well as the capability to develop and implement successful channel strategies. Additionally, having grit to navigate the challenges of an evolving environment, the ability to engage effectively with diverse stakeholders, and familiarity with broader sales operations will be critical to achieving outstanding results.

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Common Interview Questions for Channel Account Manager (Public Sector)
Can you describe your experience in channel management, specifically in the public sector?

Discuss your previous roles in channel management, emphasizing any work within government or public sectors. Highlight your understanding of the unique challenges and requirements of these sectors, as well as specific strategies you've successfully implemented to optimize channel partnerships in previous roles.

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What strategies would you implement to meet pipeline and booking targets as a Channel Account Manager?

Frame your answer around data-driven strategies. Discuss identifying key partners based on market analysis and historical data, creating targeted marketing initiatives, and actively engaging with sales teams to ensure alignment on key prospects as well as follow-through on established goals and objectives.

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How do you approach developing Partner Account Plans?

Share your process for developing Partner Account Plans, including assessing partner strengths, setting mutual objectives, and ensuring alignment with both sales and marketing goals. Provide an example of a successful plan you implemented, highlighting measurable outcomes.

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What role does communication play in your success as a Channel Account Manager?

Discuss the importance of effective communication in building and maintaining strong relationships with partners. Provide examples of how you've used both verbal and written communication to articulate value propositions, resolve conflicts, and facilitate training sessions.

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How do you keep track of key metrics related to partner performance?

Talk about the tools and systems you utilize to measure partner performance effectively. Whether through CRM systems or custom dashboards, explain how you regularly review and analyze this data to adapt your strategies and ensure partners are meeting their targets.

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Can you share an example of a conflict you've resolved between partners or stakeholders?

Provide a real-life scenario where you navigated a conflict. Discuss your approach, the communication strategies you employed, and how the resolution ultimately led to a stronger partnership. Emphasize the skills used, such as active listening and problem-solving.

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What makes you a good fit for Abnormal Security's team culture?

Reflect on Abnormal Security's values, such as collaboration and innovation. Discuss specific attributes that align with their culture, such as your proactive attitude, teamwork capability, and your commitment to continuous learning. Mention any familiarity with their products or services that showcases your enthusiasm.

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How do you incorporate feedback from partners into your channel strategies?

Explain your process for collecting feedback through regular meetings, surveys, or informal check-ins. Emphasize how you prioritize feedback in strategy refinement to enhance partnerships and meet shared objectives.

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What is your approach to training partner sales teams about product offerings?

Outline your training methodology, including how to assess the team's current knowledge, create material tailored to their needs, and employ engaging delivery methods. Share the importance of follow-up and ongoing learning opportunities to reinforce their understanding.

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What do you see as the biggest challenges in public sector channel management and how would you address them?

Identify common challenges, such as regulatory hurdles or lengthy decision-making processes in public sector organizations. Discuss strategies you would use to overcome these hurdles, including building strong relationships, maintaining transparent communication, and being proactive in anticipating changes in the market landscape.

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Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
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DATE POSTED
April 16, 2025

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