21804653475 - E-Commerce Manager

Job Title: E-Commerce Manager

Location: 100% Remote

Work Schedule: Mondays to Fridays, 8AM to 5PM US Eastern Timezone

Salary Range: TBD

Key Responsibilities:

Paid Advertising Strategy:

• Develop, implement, and manage comprehensive paid advertising strategies across various platforms including Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Create and optimize ad campaigns to maximize ROI, including audience targeting, budget allocation, and performance tracking.

UX Optimization:

• Utilize user behavior data and insights to enhance the user experience across our digital platforms.
• Work with UX/UI designers to improve website layout, navigation, and overall design to increase engagement and reduce friction points.

CRO Strategy:

• Conduct A/B testing and multivariate testing to identify and implement strategies that improve conversion rates.
• Analyze user data and conversion funnels to identify bottlenecks and opportunities for improvement.

Data Analysis & Reporting:

• Monitor and analyze key performance metrics to evaluate the effectiveness of ad campaigns and UX enhancements.
• Prepare and present reports with actionable insights and recommendations to stakeholders.

Collaboration & Communication:

• Work closely with cross-functional teams including marketing, design, and product development to ensure cohesive strategies and effective execution.
• Stay updated on industry trends and emerging technologies to keep our strategies innovative and competitive.

• 5+ years of experience in e-commerce management with a focus on paid advertising, UX, and CRO.
• Proven track record of managing successful ad campaigns and driving conversion rate improvements.
• Expertise in digital advertising platforms (Google Ads, Facebook Ads, etc.) and analytics tools (Google Analytics, Hotjar, etc.).
• Strong understanding of UX principles and CRO techniques.
• Proficiency in A/B testing tools and methodologies.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong project management skills and attention to detail.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field. Advanced certifications or coursework in UX/UI design and CRO are a plus.