Director, Performance Marketing

As the Director of Performance Marketing at Addepar, you will lead demand generation and digital marketing initiatives, collaborating with various teams to devise and execute strategies that enhance pipeline growth, revenue, and brand equity.

To qualify for the Director of Performance Marketing role at Addepar, candidates should have over 12 years of performance marketing experience, proficiency in digital marketing channels, and a proven record of leading successful marketing initiatives within the finance and B2B sectors.

Interested candidates can apply for the Director of Performance Marketing position at Addepar by submitting their resume and a cover letter through the company’s career portal, outlining their relevant experience and enthusiasm for the role.

The salary range for the Director of Performance Marketing position at Addepar is between $170,000 and $266,000, plus bonuses, equity and benefits, with specific offers dependent on candidates’ skills, experience, and location.

At Addepar, the work culture for the Director of Performance Marketing emphasizes collaboration, inclusivity, and innovation. The company values team cohesion and the personal growth of each employee while driving measurable results.

The responsibilities of the Director of Performance Marketing at Addepar include developing multi-channel marketing strategies, optimizing digital channels, driving demand generation, and leading event strategies for brand building and client engagement.

Yes, Addepar supports professional development opportunities for the Director of Performance Marketing role, aiming to foster a high-performing culture through mentoring, training programs, and leadership development initiatives.

To develop effective performance marketing campaigns, focus on utilizing data and analytics for segmentation, aligning campaigns with customer personas, and ensuring the use of multi-touch approaches across various channels.

Measuring the success of a performance marketing initiative involves setting clear KPIs, analyzing campaign performance through robust tracking systems, and adjusting strategies in real-time based on data insights.

When discussing team management experience, emphasize your approach to building a collaborative culture, empowering team members to innovate, and balancing performance expectations with professional development.

Data analytics is pivotal in performance marketing strategies; it informs targeting decisions, optimizes campaign effectiveness, and helps identify areas for improvement, enabling data-driven decision-making.

To stay current with performance marketing trends, actively engage with industry publications, attend relevant conferences, and participate in networking groups to exchange insights with other marketing professionals.

Building brand recognition across new client segments entails market research, tailored messaging strategies, targeted outreach initiatives, and leveraging case studies or testimonials that resonate with the specific segment.

Highlight your comprehensive experience with various digital marketing channels, including paid search, email, content marketing, and social media, emphasizing how you have driven campaigns successfully across these platforms.

To optimize a digital marketing budget, prioritize channels based on performance data, adjust allocations in real-time according to ROI analysis, and continually evaluate the effectiveness of each campaign.

Addressing poor campaign performance involves analyzing underlying causes, making data-driven adjustments, testing alternatives, and learning from failures to refine future strategies for better results.

When sharing an example of a successful event, focus on your role in planning and execution, illustrating how you aligned the event with marketing goals and measured its impact on lead generation and brand visibility.