Demand Generation Manager

This is AdyenAdyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.Demand Generation ManagerAt Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for businesses globally. We are seeking a data-driven and proactive Demand Generation Manager to drive impactful acquisition strategies for our Platforms business line. This role will work from our San Francisco office and report directly to our Digital and Platforms Marketings Team Lead.As a Demand Generation Manager at Adyen, you will be instrumental in crafting and executing data-driven marketing campaigns that generate high-quality sales opportunities for one of our key business lines, Platforms. You'll work closely with our Sales and Marketing teams to develop and implement strategies that drive engagement and conversion across multiple channels.This is a matrixed role collaborating across the US, Canada, and Global Marketing teams. The ideal candidate is also experienced in collaborating with Sales, SDRS, and Account Management to meet revenue-based goals through integrated tactics.What you'll do:• Strategic Execution: Collaborate with local and global acquisition marketing teams to design and execute strategies that generate sales-qualified opportunities.• Campaign Management: Plan, set up, and optimize demand generation campaigns, including 1:many account-based marketing, utilizing channels such as paid social, trade publications, display ads, content syndication, and email marketing.• Annual Planning: Contribute to the annual marketing plan, integrating digital tactics with in-person initiatives, and working closely with event marketing, product marketing, and the Senior Demand Generation Manager.• Account Segmentation: Segment account lists based on market priorities in partnership with Sales and SDRs.• Content Development: Collaborate with the Studio and Commercial teams to develop and optimize compelling messages and creative content tailored to prioritized accounts.• Landing Pages: Plan, build, and optimize landing pages to maximize sales-qualified opportunities.• Project Management: Oversee acquisition projects, including creating content briefs for white papers, webinars, and infographics, while coordinating with internal and external agencies.• Agency Management: Regularly collaborate with digital and other external marketing agencies in the management and optimization of marketing campaigns and other programs.• Nurture Programs: Work with the global marketing team to develop and refine nurture programs that advance leads through the sales funnel.• Analytics and Reporting: Utilize analytics tools to assess campaign effectiveness, regularly report on performance, and proactively suggest and implement new demand generation programs to address performance gaps.Who you are:• Experience: 3-5 years in demand generation with a focus on acquiring new B2B customers. Experience with marketing to complex buying groups is essential.• Skills: Strong proficiency in email marketing, ABM tools, Salesforce, and Marketo.• Campaign Success: Demonstrated success in creating and executing impactful marketing campaigns for targeted audiences.• Analytical: Strong data-driven approach with a proven ability to leverage data for campaign optimization. Experience with analytic tools is a plus.• Strategic & Hands-On: Adept at both strategic planning and hands-on execution of marketing initiatives.• Proactive: Self-motivated with excellent multitasking and prioritization skills. Capable of managing multiple stakeholders effectively and thriving in collaborative settings.• Fluent spoken and written English is a requirement• Ability to travel domestically and internationally 10%+The annual base salary range for this role is $115,000 - $150,000; to learn more about our compensation philosophy, please click here.Our Diversity, Equity and Inclusion commitmentsOur unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you're from, we welcome you to be your true self at Adyen.Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!What's next?Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don't be afraid to let us know if you need more flexibility.Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.All your information will be kept confidential according to EEO guidelines.San FranciscoPursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.This role is based out of our San Francisco office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.